Return to site

Schedule a Demo.

SparkLayer brings unmatched B2B wholesale functionality to your Shopify store and helps you scale faster. We'd love to show you how! During our demo, we'll go through:

  • Your current B2B challenges and pain-points
  • How SparkLayer can help solve them
  • How SparkLayer integrates with Shopify
  • How you can manage your B2B data, e.g. pricing
  • How you can connect your systems, e.g. an ERP
  • How our Sales Agent tool can empower your team
  • How onboarding works and next steps
DB Journey

We needed a solution that could support our ambitious B2B growth plans and SparkLayer has done exactly that. There have been huge time-savings across the business as we’re now able to automate activities we were previously doing manually.

Thomas Nergaard

Head of IT, Db

Trusted by 1,000+ Shopify merchants including

Let's begin your B2B transformation.

If you'd like to schedule a demo, please fill in the form or email

Kaleigh Lewis

We'll get back to you within 24 hours (typically sooner!) to arrange a good time to speak. Kaleigh, Sales & Partnerships Manager

Cycling accessories brand, Lezyne, triple their online B2B customers using SparkLayer and Shopify

Chris Mattingly, Co-Founder

March 17, 2023
Customer Success
Cycling accessories brand, Lezyne, triple their online B2B customers using SparkLayer and Shopify


Sports & Outdoors


Visit website



B2B setup

Standalone B2B

Lezyne is a cycling accessories brand that was founded in 2007 by Micki Kozuschek, a German entrepreneur with a background in the bicycle industry. Kozuschek started Lezyne with the goal of creating high-quality, performance-driven cycling accessories that would meet the needs of serious cyclists. He drew on his experience in the industry and his passion for cycling to design and develop a range of products that were innovative, functional, and durable.

Over the years, Lezyne has expanded its product range to include a wide variety of cycling accessories, including LED lights, multi-tools, tire repair kits, lights, GPS computers, E-bike Lights, and hydration systems. All of Lezyne's products are designed in-house by the company's team of engineers and designers, and they are manufactured to the highest standards of quality and performance.

Today, Lezyne is a well-respected brand in the cycling industry, known for its high-quality products and innovative designs. The company continues to push the boundaries of what is possible in cycling accessories, and its products are used by cyclists of all levels, from casual riders to professional athletes.


The challenge

From an ecommerce perspective, Lezyne were looking to improve and enhance their offering for B2B customers and, in 2022, set about launching their new B2B store on SparkLayer and Shopify. The core focus was on creating an experience that was more than just a website; it needed to offer a great customer experience, simplify the backend maintenance (e.g. managing pricing), and give customers an informative experience to learn more about Lezyne and get support. On top of this, Lezyne needed a way to empower their sales team (i.e. sales reps) to make it easier for them to place orders on behalf of their customers, manage order history, and ensure this was all possible without requiring lots of technical expertise

The solution

Lezyne implemented SparkLayer into a dedicated Shopify store and were able to enable a brand new B2B channel to accelerate their growth. With SparkLayer installed, this has now allowed:


The results

With SparkLayer integrating seamlessly with Shopify, this has brought a number of other key improvements:


“With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it." ~ Brad Buxton, Business Development and Sales, Lezyne

Explore more

To learn more about Lezyne, their product range, and the story of their brand, visit their website.

To see how SparkLayer works with Shopify, you can explore via the links below:

Back to all news