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Rated 4.9 out of 5 on the Shopify App Store

teapigs see a 33% increase in average order value after launching their new B2B channel using SparkLayer

Chris Mattingly, Co-Founder

February 16, 2023
Customer Success
teapigs see a 33% increase in average order value after launching their new B2B channel using SparkLayer

Industry

Food & Drink

Website

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Social

@teapigs

B2B setup

Hybrid B2C & B2B

Back in 2006 the world of whole-leaf tea was boring, stuffy, and outdated. Meanwhile…cool things were happening in the world of coffee. A UK based company saw the opportunity to get everyone drinking real tea again and so, in November 2006 teapigs was born!

Their mission today is the same as it was back in 2006: to get everyone drinking top quality, whole-leaf, great tasting tea - and to do business a bit differently while we're at it. Fast forward to this year and their eCommerce presence has gone from strength-to-strength, with B2B now presenting a big opportunity for further growth.

SparkLayer

The challenge

For many years, teapigs had been processing B2B orders manually over the phone or by email using Sage, creating a disjointed experience for their team and their customers alike. When running a small business, customers need to be able to order on their terms, so having to call or email between working hours can be highly inconvenient. teapigs had explored the idea of a B2B website previously, but it was always presented as something complex and unjustifiable from a budget perspective.

The solution

In late 2022, teapigs began their process of evaluating new B2B solutions that would work alongside their retail (DTC) setup that was already using Shopify. With a rapid turnaround and setup, using their existing Shopify store, they were able to enable a brand new B2B channel to accelerate their growth. With SparkLayer installed, this has now allowed:

SparkLayer

The results

With SparkLayer integrating seamlessly with Shopify, this has brought a number of other key improvements:

SparkLayer

“SparkLayer couldn’t have been easier to setup. B2B ordering has been on our roadmap for years, but we’ve never been able to justify the budget or time required. SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. The bulk of the work was basic front-end content. Product setup, pricing, quantities, shipping options etc. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia." ~ Reece Downey, Head of eCommerce, teapigs

Explore more

To learn more about teapigs, their product range, and the story of their brand, visit their website.

To see how SparkLayer works with Shopify, you can explore via the links below:

Chris Mattingly

Chris Mattingly

Co-Founder & CEO, SparkLayer

Chris is an experience eCommerce specialist, co-founding UK eCommerce agency blubolt in 2006. For over a decade, Chris helped build and oversee their proprietary platform and worked with some of the UK's fastest growing retailers. At SparkLayer, Chris oversees the product strategy and - when he's not playing peekaboo with his daughter - enjoys staying active with golf, tennis, climbing, and hiking to name a few!
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