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Alex Weston

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SPARKLAYER UNIFY · Now Live / 01 Forms · 02 Catalogs · 03 Accountancy / One Platform Explore now →

Latest news & B2B insights.

10 Best Enterprise eCommerce Platforms for B2B and B2C Brands (2026)
Best Practice Guide

10 Best Enterprise eCommerce Platforms for B2B and B2C Brands (2026)

Jun 20th, 2026

Compare the 10 best enterprise eCommerce platforms for 2026 - SparkLayer, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce and more - with honest tradeoffs, pricing and total cost of ownership, so you can find the right B2B and B2C fit at scale.

10 Best Shopify Wholesale Apps in 2026
Best Practice Guide

10 Best Shopify Wholesale Apps in 2026

Jun 19th, 2026

The best wholesale apps for Shopify, compared. We break down 10 apps across pricing, sales-rep ordering, quoting, ERP integrations and access control - with honest pros and cons for each - so you can find the right fit for your B2B growth in 2026.

The SparkLayer Unify Update - Spring 2026 - three major B2B launches, now live
Product Updates

The SparkLayer Unify Update - Spring 2026 - three major B2B launches, now live

May 05th, 2026

The SparkLayer Unify Update is our Spring 2026 release, introducing three major new features now live across the platform - SparkLayer Forms (a native B2B wholesale registration and customer onboarding tool), B2B Catalogs (product visibility control for merchants selling to both B2B and DTC customers), and Accountancy (automated invoice creation and payment sync with Xero, QuickBooks Online, and Shopify).

Introducing SparkLayer Forms - A better way to onboard wholesale customers
Product Updates

Introducing SparkLayer Forms - A better way to onboard wholesale customers

May 01st, 2026

SparkLayer Forms is now live - a native wholesale registration and B2B customer onboarding tool built directly into SparkLayer. Create branded wholesale application forms, review submissions in your dashboard, and automatically set up approved customer accounts. No third-party tools, no manual setup.

Introducing B2B Catalogs - Hide products from certain customers on Shopify
Product Updates

Introducing B2B Catalogs - Hide products from certain customers on Shopify

Apr 30th, 2026

SparkLayer B2B Catalogs is now live - a free Shopify app that lets merchants hide products from certain customers, show trade-only SKUs to wholesale buyers, and control product visibility by customer type or group. No code, no developer, no third-party tools required.

Five B2B eCommerce marketing strategies for sustainable growth
Best Practice Guide

Five B2B eCommerce marketing strategies for sustainable growth

Feb 27th, 2026

B2B marketing focuses on building trust, supporting longer buying journeys, and creating lasting customer relationships. This guide explores how B2B differs from B2C, how buyers make decisions, and practical eCommerce strategies to attract, convert, and retain wholesale customers.

How to automate B2B eCommerce using SparkLayer and Shopify Flow
Best Practice Guide

How to automate B2B eCommerce using SparkLayer and Shopify Flow

Dec 22nd, 2025

Reduce manual admin, improve accuracy, and scale wholesale operations on Shopify by combining SparkLayer with Shopify Flow. Automate B2B workflows like order tagging, approvals, fulfilment routing, and customer management - without custom development.

The ultimate guide to choosing the right Shopify app stack for B2B stores
Best Practice Guide

The ultimate guide to choosing the right Shopify app stack for B2B stores

Dec 12th, 2025

Discover how to build a scalable B2B tech stack on Shopify with this practical guide from SparkLayer partner Shero Commerce. Learn which apps matter most for wholesale, how to enhance native Shopify B2B features, and how to create a seamless buying experience.

Best B2B eCommerce Platforms for 2025
Best Practice Guide

Best B2B eCommerce Platforms for 2025

Aug 11th, 2025

Choosing the right B2B eCommerce platform can make or break your wholesale growth. The right choice can streamline operations, strengthen customer relationships, and unlock new revenue opportunities. We compare the top options and explain why SparkLayer is designed to help brands scale faster.

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