See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 175% less admin. SparkLayer allowed us to grow our business to offer everything we wanted
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team
Rated 4.9 out of 5 on the Shopify App Store
Compare the 10 best enterprise eCommerce platforms for 2026 - SparkLayer, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce and more - with honest tradeoffs, pricing and total cost of ownership, so you can find the right B2B and B2C fit at scale.
The best wholesale apps for Shopify, compared. We break down 10 apps across pricing, sales-rep ordering, quoting, ERP integrations and access control - with honest pros and cons for each - so you can find the right fit for your B2B growth in 2026.
The SparkLayer Unify Update is our Spring 2026 release, introducing three major new features now live across the platform - SparkLayer Forms (a native B2B wholesale registration and customer onboarding tool), B2B Catalogs (product visibility control for merchants selling to both B2B and DTC customers), and Accountancy (automated invoice creation and payment sync with Xero, QuickBooks Online, and Shopify).
SparkLayer Forms is now live - a native wholesale registration and B2B customer onboarding tool built directly into SparkLayer. Create branded wholesale application forms, review submissions in your dashboard, and automatically set up approved customer accounts. No third-party tools, no manual setup.
SparkLayer B2B Catalogs is now live - a free Shopify app that lets merchants hide products from certain customers, show trade-only SKUs to wholesale buyers, and control product visibility by customer type or group. No code, no developer, no third-party tools required.
Shopify has expanded native B2B to all plans. Here's a breakdown of what's included, what isn't, and what it means if you're running a serious wholesale operation.
We’ve launched native accounting integrations for SparkLayer - automatically create invoices, sync payment status, and give your B2B customers clearer visibility of what’s paid and what’s owed.
The Horti House began using SparkLayer after lockdown to power their new B2B horticulture wholesale business. Leveraging custom work with SparkLayer’s out-of-the-box toolset, the brand is firmly on the path to continued, scalable success.
Once you’ve chosen the right marketing channels, your messaging matters most. Here’s how to market your B2B eCommerce store by communicating real value, not just listing products.
Rewarding loyal B2B customers shouldn’t mean more admin. Learn how Shopify Flow and SparkLayer work together to automate pricing tiers based on lifetime spend.
Learn how to build a B2B digital marketing strategy for eCommerce by using the right channels, reaching buyers where they already are, and supporting genuine buying journeys.
B2B marketing focuses on building trust, supporting longer buying journeys, and creating lasting customer relationships. This guide explores how B2B differs from B2C, how buyers make decisions, and practical eCommerce strategies to attract, convert, and retain wholesale customers.
The Herbtender implemented SparkLayer to streamline B2B ordering, increase average order value (AOV), and enhance customer experience. The business is leveraging the native analytics tools, Discount Engine, and a flexible sales platform for a scalable B2B infrastructure.
A practical guide to Shopify integrations for B2B brands, exploring complex workflows, data challenges, and how AI-driven platforms like Versori help connect SparkLayer with ERPs, CRMs, and key business systems.
Eurosport Daytona streamlined B2B ordering with SparkLayer, enabling customers to self-serve, access personalised pricing instantly, and discover a wider range of products, reducing manual processes and improving the overall ordering experience.
Personalisation goes beyond names and segments. Align pricing, product visibility, and order history with each B2B account to reduce friction, encourage repeat purchases, and reinforce long-term customer trust.
With SparkLayer, Espresso Gear modernised their B2B store, improving order accuracy, increasing product visibility, and enabling customers to self-serve 24/7 while reducing manual workloads.
Discover how your B2B business can use data to boost customer retention and increase repeat orders. Turn insights into actions that drive loyalty, revenue, and sustainable wholesale growth.
Frictionless buying turns B2B eCommerce into a repeat-revenue driver. Learn how removing ordering barriers builds buyer confidence, increases loyalty, and boosts consistent wholesale reordering at scale.
SparkLayer appoints Neil Kuschel as Executive Chairman to drive its next growth phase. The former Global-e and InPost CEO will help scale SparkLayer’s B2B eCommerce solutions for global merchants.
Modo Yoga’s rapid growth meant they needed an eCommerce solution that could keep up with them. They want to empower confident customers and enable autonomous selling, all while exceeding customer expectations.
SparkLayer works alongside BigCommerce to support complex B2B eCommerce, combining a scalable foundation with dedicated B2B functionality and an improved buying experience.
B2B customer retention is the key to predictable revenue and long-term growth. Learn what it means, why it matters, and three practical ways to improve retention for your B2B business.
Reduce manual admin, improve accuracy, and scale wholesale operations on Shopify by combining SparkLayer with Shopify Flow. Automate B2B workflows like order tagging, approvals, fulfilment routing, and customer management - without custom development.
La Boheme Café moved to a dedicated B2B platform to support their wholesale growth. With SparkLayer, they now manage Customer Groups, pricing, and Sales Agents with ease while improving ordering efficiency.
Discover how to build a scalable B2B tech stack on Shopify with this practical guide from SparkLayer partner Shero Commerce. Learn which apps matter most for wholesale, how to enhance native Shopify B2B features, and how to create a seamless buying experience.
Paleo Ridge transformed their growing B2B operation with SparkLayer, reducing weekly admin by over 140% and launching in under 24 hours. This has given customers a faster, clearer, and more reliable ordering experience.
SparkLayer transforms your existing BigCommerce store into a powerful B2B platform, offering bespoke pricing, seamless ordering, and streamlined operations - all without running a separate wholesale site.
Nutrition Faktory transformed their wholesale operations with SparkLayer, cutting manual tasks by 175% and driving over 900% B2B revenue growth. All while giving franchisees and buyers a faster, more intuitive ordering experience.
This feature spotlight highlights how customers are using SparkLayer’s Sales Agent tool to maximise revenue, increase efficiency, and improve customer experience.
Evolution Vaping transformed their wholesale by moving from complex, costly systems to SparkLayer’s intuitive B2B platform. As a result, they’ve seen significantly reduced fees, simplified operations, and enhanced customer satisfaction across their wholesale network.
Learn how SparkLayer and Synder help you create a seamless Shopify B2B store. Automate accounting, personalise experiences, and scale with confidence.
Discover how to successfully encourage self-serve B2B buyers to adopt your platform - starting with autonomous onboarding.
Your B2B eCommerce customer onboarding experience could be driving buyers away. Discover which invisible barriers reduce orders, break trust, and send customers back to manual processes.
Discover how three leading brands transformed their B2B eCommerce onboarding. Learn practical steps to create a smoother, more effective onboarding experience for your customers.
Our partners at Quickfire Agency created a best-practice guide to increasing AOV as a B2B merchant. If you’re using Shopify as your base platform, this intel is for you!
A smooth onboarding experience can be the difference between a browser and a loyal buyer. Our comprehensive guide to B2B customer onboarding covers five key areas, real-life success stories, and tips you can action today.
Vote Coffee streamlined their wholesale operations with SparkLayer, introducing flexible pricing, custom discounts, and self-serve ordering. As a result, they’ve saved time, improved customer satisfaction, and supported their growing community of cafés and roasters.
Ashtabula transformed their wholesale operations with SparkLayer, gaining back over 40 hours a week. On top of this, they improved stock visibility and offered a faster, more personalised experience for their customers.
Discover how Schneider Electric transformed their LATAM distributor network with a scalable B2B eCommerce solution. By combining Shopify, SparkLayer, and Latech’s expertise, they launched a powerful self-serve platform - without the cost of Shopify Plus.
Specialised Welding transformed their B2B operations with Shopify and SparkLayer, cutting manual processes by 70%, boosting revenue, and creating a streamlined, customer-friendly platform that drives adoption and repeat orders.
Hairdressing Supplies modernised their B2B setup with SparkLayer, streamlining wholesale and retail operations, enabling custom pricing, and saving countless admin hours.
Our partners at MHI have put together this guest post, sharing their top tips on modernising traditional approaches to B2B.
Turn your existing website into a fully-featured Wix B2B eCommerce shop. Discover how SparkLayer adds wholesale pricing, quoting, bulk ordering tools, and more!
Wondering how to become a wholesaler and start selling B2B? We’ve put together a complete guide, from finding your niche and sourcing suppliers to building and marketing your store.
We’re covering the basics of B2B - answering ‘What is B2B eCommerce’, decoding common acronyms, and giving B2B eCommerce examples. If you’re new to wholesale, start here!
Soï transformed their wholesale operations to better serve a growing international customer base. By introducing bespoke pricing, automated processes, and tools to support traditional ordering, the brand created a seamless B2B experience that meets the needs of both legacy and modern buyers.
Choosing the right B2B eCommerce platform can make or break your wholesale growth. The right choice can streamline operations, strengthen customer relationships, and unlock new revenue opportunities. We compare the top options and explain why SparkLayer is designed to help brands scale faster.