See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 175% less admin. SparkLayer allowed us to grow our business to offer everything we wanted
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team
Rated 4.9 out of 5 on the Shopify App Store
Shopify has expanded native B2B to all plans. Here's a breakdown of what's included, what isn't, and what it means if you're running a serious wholesale operation.
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Once you’ve chosen the right marketing channels, your messaging matters most. Here’s how to market your B2B eCommerce store by communicating real value, not just listing products.
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Rewarding loyal B2B customers shouldn’t mean more admin. Learn how Shopify Flow and SparkLayer work together to automate pricing tiers based on lifetime spend.
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Learn how to build a B2B digital marketing strategy for eCommerce by using the right channels, reaching buyers where they already are, and supporting genuine buying journeys.
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B2B marketing focuses on building trust, supporting longer buying journeys, and creating lasting customer relationships. This guide explores how B2B differs from B2C, how buyers make decisions, and practical eCommerce strategies to attract, convert, and retain wholesale customers.
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Personalisation goes beyond names and segments. Align pricing, product visibility, and order history with each B2B account to reduce friction, encourage repeat purchases, and reinforce long-term customer trust.
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Discover how your B2B business can use data to boost customer retention and increase repeat orders. Turn insights into actions that drive loyalty, revenue, and sustainable wholesale growth.
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Frictionless buying turns B2B eCommerce into a repeat-revenue driver. Learn how removing ordering barriers builds buyer confidence, increases loyalty, and boosts consistent wholesale reordering at scale.
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SparkLayer works alongside BigCommerce to support complex B2B eCommerce, combining a scalable foundation with dedicated B2B functionality and an improved buying experience.
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B2B customer retention is the key to predictable revenue and long-term growth. Learn what it means, why it matters, and three practical ways to improve retention for your B2B business.
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Reduce manual admin, improve accuracy, and scale wholesale operations on Shopify by combining SparkLayer with Shopify Flow. Automate B2B workflows like order tagging, approvals, fulfilment routing, and customer management - without custom development.
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Discover how to build a scalable B2B tech stack on Shopify with this practical guide from SparkLayer partner Shero Commerce. Learn which apps matter most for wholesale, how to enhance native Shopify B2B features, and how to create a seamless buying experience.
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SparkLayer transforms your existing BigCommerce store into a powerful B2B platform, offering bespoke pricing, seamless ordering, and streamlined operations - all without running a separate wholesale site.
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This feature spotlight highlights how customers are using SparkLayer’s Sales Agent tool to maximise revenue, increase efficiency, and improve customer experience.
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Learn how SparkLayer and Synder help you create a seamless Shopify B2B store. Automate accounting, personalise experiences, and scale with confidence.
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Discover how to successfully encourage self-serve B2B buyers to adopt your platform - starting with autonomous onboarding.
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Your B2B eCommerce customer onboarding experience could be driving buyers away. Discover which invisible barriers reduce orders, break trust, and send customers back to manual processes.
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Discover how three leading brands transformed their B2B eCommerce onboarding. Learn practical steps to create a smoother, more effective onboarding experience for your customers.
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Our partners at Quickfire Agency created a best-practice guide to increasing AOV as a B2B merchant. If you’re using Shopify as your base platform, this intel is for you!
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A smooth onboarding experience can be the difference between a browser and a loyal buyer. Our comprehensive guide to B2B customer onboarding covers five key areas, real-life success stories, and tips you can action today.
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Turn your existing website into a fully-featured Wix B2B eCommerce shop. Discover how SparkLayer adds wholesale pricing, quoting, bulk ordering tools, and more!
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Wondering how to become a wholesaler and start selling B2B? We’ve put together a complete guide, from finding your niche and sourcing suppliers to building and marketing your store.
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We’re covering the basics of B2B - answering ‘What is B2B eCommerce’, decoding common acronyms, and giving B2B eCommerce examples. If you’re new to wholesale, start here!
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Choosing the right B2B eCommerce platform can make or break your wholesale growth. The right choice can streamline operations, strengthen customer relationships, and unlock new revenue opportunities. We compare the top options to help you scale faster.
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We’ve just launched the ultimate how-to destination for B2B brands. Explore expert-led videos, practical strategy guides, real-world success stories, and book bespoke consultations with our team to help you grow, scale, and fall in love with B2B.
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Wondering why B2B eCommerce matters in 2025? We explain its benefits, the role of wholesale retailers, and how to know if it’s right for you.
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Achieving success in B2B eCommerce isn’t just about launching a great store - it’s about keeping your customers engaged. We’re sharing six proven strategies to boost your B2B customer engagement in eCommerce.
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Curious about how to sell wholesale products? Learn how to wholesale items, sell to retailers, and set up your business for long-term success in 2025!
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Thinking about selling wholesale as a small business? Discover how to get started, reach retailers, and grow your brand through wholesale in 2025.
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Explore our latest B2B playbook - we've distilled the 4 key foundations of a successful B2B customer journey into a series of free videos for brands just like yours. Together, we're sharing expert insights into growing your B2B and hybrid eCommerce business.
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eCommerce brands, this one’s for you! We’ve scoured the landscape to find the top 6 B2B invoicing apps for your business. Whatever your industry, size, or budget, we’ve got you covered.
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If you build it, they will come. That’s how the saying goes, anyway - but is it a guarantee? When it comes to B2B, how can you ensure that your customers will adopt, and continue to engage with, your eCommerce store?
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We recently collaborated with Knotted Commerce to cultivate the ultimate guide for eCommerce apparel brands - and we’re excited to share a deeper dive in this partner contribution. Learn about five eCommerce integrations that every fashion brand should consider and why.
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When the expert team at Kubix offered to create a guide on AI in B2B eCommerce, we jumped at the chance. With their deep wholesale eCommerce knowledge and top-tier tools, they've delivered sharp, practical insights.
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This micropaper, brought to you by industry leaders Knotted Commerce, SparkLayer, Shiptheory, and Kubix, delivers 15 must-do actions to optimise your eCommerce store, streamline operations, and drive revenue growth.
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How can you meet millennial B2B buyers' expectations within wholesale eCommerce? What can your business change to meet these demands? Why is it so important to capture younger generations of B2B decision-makers? We've got the answers.
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Discover 8 key signs it's time to re-platform, from managing hybrid eCommerce to meeting changing customer expectations. Stay ahead with the right tools for your wholesale growth.
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Set up with SparkLayer? It’s time to focus on customer adoption! Learn how to transition your wholesale customers seamlessly, boost average order value, drive repeat business, and enhance customer satisfaction.
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Curious about the unique elements of B2B eCommerce UX? Our guide breaks down how B2B product detail pages (PDPs) differ from B2C, covering key features like bulk-order options, live stock visibility, and matrix tables.
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Curious about the unique elements of B2B eCommerce UX? Our guide breaks down how B2B product detail pages (PDPs) differ from B2C, covering key features like bulk-order options, live stock visibility, and matrix tables.
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Unsure of what headless eCommerce actually is? Still in the research stage and not quite ready to make the leap? Our handy guide explains how your wholesale eCommerce strategy might benefit from it.
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We’re excited to share the launch of our latest micropaper - 16 pages packed with actionable tips and guidance from 10 industry experts, designed to support enhanced operational efficiency.
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Navigating the world of B2B eCommerce can feel like trying to untangle a complex web of processes, expectations, and unique challenges. In our latest guide, we bring some of the key concepts to life with 5 visualisations of B2B eCommerce!
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What's next for B2B eCommerce? Discover upcoming trends, from enhanced platform features to a renewed focus on industry-specific events, that could redefine how businesses interact online over the next few years.
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As part of our Q1 eCommerce micropaper, our Sales Director, Alex Weston, offered some real-world insights into the benefits of tradeshows. Combining traditional sales approaches with modern technology? An eCommerce win in 2024!
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Our latest piece of collaborative content is officially live - all 14, partner-packed pages of it! With contributions from 10 leading industry experts, this micropaper provides insights and advice on the current state of B2B eCommerce…
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With B2B retail set to continue skyrocketing, customer experience is more important than ever. Discover the features your B2B sales platform needs in order to thrive in 2024, from custom checkout fields to masquerade ordering. Successful B2B eCommerce starts here…
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With B2B retail set to continue skyrocketing, customer experience is more important than ever. Discover the features your B2B sales platform needs in order to thrive in 2024, from custom checkout fields to masquerade ordering. Successful B2B eCommerce starts here…
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We dive into 10 key steps for launching a successful B2B eCommerce store. From choosing the right platform foundation, to ensuring continuous improvement, this guide will give you an overview of what to be thinking about for your next project.
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Whether you're a retailer or a brand seeking to upscale your B2B sales, integrating a mix of proven techniques can significantly impact your rates of success. We take a look at some of the top tactics to try!
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Retailers experiencing success in D2C often attract international attention, which opens up new revenue streams. In this guide, we go through some of the unique set of challenges when considering going cross-border with B2B eCommerce.
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This month, Shopify formally announced its deprecation and set a deadline of 30th April 2024 for merchants using this to seek alternative solutions. We explore some of the options merchants have to level-up their B2B operation.
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Why should you consider automating invoice creation in accounting systems like Xero or QuickBooks? In this guide, we walk through a few great options to connect your B2B store and help streamline your accounting operations.
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You've set up your new B2B store on Shopify and everything is working great. The next step, onboarding your B2B customers! In this guide, we run through some of the top ways to do this on Shopify and how you can generate momentum.
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In today’s ecommerce landscape, a growing trend is emerging as merchants opt for a “hybrid” approach for their B2B and DTC, combining the customer experience onto a single store. Learn about the top 5 things to think about.
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With B2B customers now wanting a more self-servicing experience when ordering online, what are some of the key areas to focus on in the customer account area? Read our top considerations to deliver a next-level B2B customer account area.
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We'll break down the various considerations, limitations and integration capabilities needed for Shopify merchants to implement their B2B eCommerce strategy with expertise from Shopify Plus partners, VL OMNI and SparkLayer.
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When you’re setting out to build and implement your B2B eCommerce store, one of the most integral elements is a small but vitally important consideration; the B2B registration flow. Learn about some of the best ways to get started!
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A hot topic within the eCommerce space is how merchants can now more easily scale and reach new customers by opening up to new international markets. We explore three great ways to go multi-currency with your B2B store using Shopify.
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If you're running a combined B2C and B2B store, one of the most common challenges is how to configure products that only your B2B customers can see and then purchase. In this guide, we walk through 3 ways to go about achieving this.
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Shopify’s eagerly anticipated B2B product was launched earlier this month with a fresh new name, B2B on Shopify. In our latest guide, we dive into the features it unlocks for merchants, and how it compares to a combined Shopify + SparkLayer solution.
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In this guide, we’re going to walk you through some of the key areas we recommend considering when launching your Shopify B2B store. From setting up shipping and payment methods, through to how you should configure your Shopify store.
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Replatforming your B2B store can be a daunting task. If you’re already using Shopify for your B2C (retail) operation, it’s possible to dramatically reduce the time it takes to launch or migrate your B2B eCommerce operation.
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With Quickbooks retiring their B2B solution, TradeGecko, in June 2022, what options to merchants have to find an alternative? In this guide we walk through how B2B on Shopify can be the answer.
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In this guide, we run through how Shopify can be used to create a hybrid B2C and B2B store and we explain what factors to look out for when deciding to separate out your B2C and B2B operation.
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One of the distinguishing features of B2B versus B2C eCommerce lies in the treatment of pricing. In this guide, we walk through how SparkLayer handles the challenges of B2B pricing for merchants using Shopify.
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You're ready to use Shopify as the foundation to your B2B store. But how do you then tailor Shopify to be more B2B-centric? Read our guide to find out how!
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How should you configure your Shopify store to deliver the best B2B experience? This guide walks through 3 typical approaches to adapting the B2B customer journey.
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One of the benefits of using SparkLayer on Shopify is being able to combine both a B2C and B2B store. In reality though, it's not quite this simple as you'll find out!
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How you connect to your B2B data is no simple task. Our guide runs through the multiple options availble when using Sparklayer and Shopify.
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Find out how to create a custom B2B login screen, restricted specific products, and display B2B only content on your Shopify store.
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A key element of B2B eCommerce is the ability for customers to quickly place online orders. Our guide runs through some of the fundamentals your B2B website should be doing!
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Creating an overall customer experience that's as seamless as possible is key to B2B success. We've put together our top tips on how to best configure your B2B website.
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Shopify is a powerful eCommerce platform for B2C merchants. But what's the best way to tailor it for B2B eCommerce? Find out with our Shopify guide!
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