B2B eCommerce for manufacturers, built to turn your store into a wholesale channel.
Manufacturers can sell directly to trade buyers online, but DTC tools were not built for wholesale workflows like contract pricing, sales rep ordering, purchase orders, and ERP-connected inventory. SparkLayer adds a complete B2B layer to your store so wholesale buyers can self-serve and teams can stop processing orders manually.
Trusted by Lezyne, Schneider Electric, E3D and 3,500+ growing manufacturers
Manufacturers live in negotiated pricing territory: contract rates, rep-led ordering, purchase orders, and inventory that has to stay in step with your ERP. DTC tools were never built for any of that. SparkLayer adds the wholesale layer your store is missing, so trade buyers self-serve and your team stops re-keying orders by hand.
10×
B2B growth unlocked by self-service ordering
75%
less admin - no more email or spreadsheet orders
3,500+
brands, distributors and manufacturers run on SparkLayer
Days
not months - from install to your first B2B order, onboarding included
Join 3,500+ brands, distributors, and manufacturers of all sizes.
Everything a manufacturer needs to sell wholesale online.
Self-serve ordering for trade buyers
Your wholesale customers log into a branded B2B portal built on top of your store. They see their own pricing, their own product catalog, and a checkout designed for trade ordering, with quick order, reorder, and bulk add to cart all included. No separate storefront, no password-protected workaround.
The outcome: Trade buyers place their own orders 24/7, and your team stops being the bottleneck.
Not every manufacturer's customer wants to order online. Your sales reps log into your actual storefront, toggle between customer accounts, and place orders on behalf of buyers. Whether your sales rep is on the phone, at a trade show, or visiting a customer site, they have everything they need to take and complete an order.
The outcome: Sales reps write orders anywhere, on any device, at the correct customer pricing.
Manufacturers live in negotiated pricing territory. SparkLayer's Quoting Engine gives buyers a way to submit quotes directly through the portal. Your team adjusts pricing and adds notes through a built-in messenger. Confirmed quotes convert to orders in one click, no email chains, no spreadsheets.
The outcome: Negotiated deals close inside one system, instead of scattered across inboxes.
Contract pricing is the norm in manufacturing, not the exception. SparkLayer gives you unlimited price lists, tiered pricing, volume breaks, customer-specific discounts, and min/max order rules, all automated and applied at login. No three-catalog ceiling, no manual price list management.
The outcome: Every buyer sees their contracted pricing automatically, with zero manual upkeep.
SparkLayer connects directly with the systems your business already runs on. Pricing, inventory, and customer data sync in real time. The moment something changes in your ERP, your wholesale buyers see it. Xero and QuickBooks Online handle invoice creation and payment reconciliation automatically.
The outcome: One source of truth across your ERP, accounting, and wholesale channel.
Many of your wholesale buyers still send orders by email, PDF purchase order, or spreadsheet. SparkLayer reads those files and builds the cart automatically. Your buyer does not need to change how they order, and your team does not need to re-key the data.
The outcome: Email and PDF orders become live carts, without a single line re-typed.
SparkLayer Pulse shows your sales reps which trade accounts need attention, why, and what to do next: who is due to reorder, who is going quiet and who is sitting on an open quote. From there it is one step to a quote or order at that customer's contracted pricing and terms. Included with every paid plan.
The outcome: Your sales reps spend their day on the accounts most likely to order.
Sparkie works across SparkLayer with the customers, orders, quotes and pricing already in it. Ask him what needs your attention, have him draft a follow-up from a customer's real history, or get his help setting things up, from price lists to customer rules.
The outcome: Answers about any account, order or quote in seconds.
No separate platform, no duplicated catalog, no complex integration project.
01
Install the app
Add SparkLayer to your store. Your existing products, variants, and inventory are immediately available for wholesale, with no replatforming or product migration required.
02
Configure your B2B rules
Set up wholesale price lists, buyer tiers, quoting rules, and payment terms. Import existing wholesale pricing in bulk via CSV or use the guided setup.
03
Invite your trade accounts
Send branded trade portal invitations to your wholesale buyers. Accounts self-register with approval workflows, or your team approves applications manually.
04
Watch orders come in
Buyers browse your catalog and submit orders, or your sales reps write orders at trade events on any device. Everything syncs to your store's native order management automatically.
Small enough to start with. Deep enough that you won’t outgrow it.3,500 brands, distributors and manufacturers run wholesale on SparkLayer.
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”
Scott Taylor, Managing Director, Watersports WorldRead the story →
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”
Why manufacturers choose SparkLayer over a platform migration.
Replatforming to Adobe Commerce, OroCommerce, or a custom-built portal typically means a 6 to 12 month implementation, a dedicated development team, and a total cost of ownership that bears no relation to what the license fee suggests. Shopify's native B2B covers the basics, but it has no AI Intelligent Cart, no Sales Rep Ordering, and a three-catalog ceiling that most manufacturers hit quickly. SparkLayer adds the depth native B2B lacks without touching the store your team already knows how to run.
139% revenue growth in 12 months - pack sizing, complex variants, and warehouse time savings all handled.
Does adding B2B wholesale to a store affect the B2C customer experience?
No. SparkLayer layers onto your existing store without changing anything your B2C customers see. Trade buyers log in and access their own pricing, catalog, and checkout. Retail customers experience nothing different. Both channels run from the same backend without interfering with each other.
What happens to our existing wholesale pricing structure when we add SparkLayer?
Nothing changes on your existing store. You bring your current price lists, volume breaks, and account-specific rates into SparkLayer and they are applied automatically when trade buyers log in. Your retail pricing and store setup remain exactly as they are.
How do manufacturers handle complex contract pricing in B2B eCommerce?
SparkLayer supports unlimited customer-specific price lists with tiered and volume pricing, percentage and fixed discounts, and min/max order rules. Each buyer sees their contracted pricing automatically at login, with no manual price list management required.
Can B2B eCommerce for manufacturers integrate with an ERP system?
Yes. SparkLayer connects with Brightpearl, Linnworks, Cin7, Unleashed, Xero, QuickBooks Online, and more, all on real-time integrations with no overnight batch jobs. See the full list of SparkLayer integrations.
Does SparkLayer have a free plan for manufacturers?
Yes. SparkLayer has a free plan available at no extra cost. Paid plans start from $49/month and unlock the full feature set including Sales Rep Ordering, the Quoting Engine, unlimited price lists, and ERP integrations. No credit card required to get started.
How quickly can a manufacturer go live with B2B eCommerce?
Most manufacturers go live within hours. SparkLayer layers onto your store with no rebuild required, and the setup process is supported by SparkLayer's dedicated B2B team throughout. Read how other brands got started before booking your demo.
