How Schneider Electric LATAM built a scalable B2B channel with SparkLayer & Latech

Background

Schneider Electric is a global leader in energy management and industrial technology, operating in over 100 countries. Their mission is to bridge progress and sustainability for all by delivering connected, AI-enabled solutions in electrification, automation, and digitisation.

Across Latin America, Schneider Electric manages a vast network of official distributors who play a crucial role in supplying their products to businesses and end customers. To better serve this distributor network and modernise operations, the company sought a unified eCommerce platform - one that could handle both B2C and B2B in a streamlined, scalable way.

The challenge

• Scalability: Schneider Electric needed an eCommerce framework that would allow distributors across LATAM to manage wholesale orders efficiently while supporting long-term growth.
• Integration: To achieve a truly unified omnichannel experience, Schneider Electric chose Shopify as the backbone of their digital strategy. They required a setup that could seamlessly combine B2C and B2B operations on one centralised platform.
• Efficiency: While Shopify Plus offered enterprise features, the costs were prohibitive. The team needed a solution that delivered robust B2B functionality without compromising performance, scalability, or operational stability.

The solution

Working closely with Latech, a Shopify agency specialising in enterprise eCommerce, Schneider Electric deployed SparkLayer to power their new B2B experience.

• Functionality: SparkLayer added wholesale ordering features directly into their existing Shopify store, creating a smooth experience for both B2C and B2B customers.
• Personalisation: Using SparkLayer’s advanced segmentation tools, Schneider Electric built complex, tailored price lists, payment methods, and order rules to suit different distributor needs across LATAM.
• Cohesion: The combined SparkLayer and Latech implementation ensured all B2B processes and data worked in sync, reducing manual work and improving efficiency.

Thanks to SparkLayer’s ease of integration and Latech’s project expertise, Schneider Electric were able to go live with an MVP in just two months, complete with seamless onboarding and ongoing support.

The results

The new solution has provided Schneider Electric LATAM with:

• A scalable eCommerce system that supports both B2C and B2B from a single platform.
• Tailored pricing and ordering for distributors across multiple regions.
• Significant cost savings by avoiding the need for Shopify Plus.
• A faster and more efficient way for distributors to place and manage orders, freeing up internal teams to focus on strategic initiatives.

By working with SparkLayer and Latech, Schneider Electric has created a future-proof eCommerce ecosystem - one that delivers efficiency today and scalability for tomorrow.

“We wanted a solution that felt seamless and efficient for our distributors across Latin America - something built for scale.” ~ Vanesa Peña Flores, eCommerce Channel Manager at Schneider Electric

Explore more

To learn more about Schneider Electric and their innovative solutions, visit their website.

Discover Latech’s eCommerce services at latechfactory.com.

To see how SparkLayer works with Shopify, you can explore via the links below:

• Shopify & Shopify Plus
• SparkLayer features

Lucy Vinestock

Marketing Manager, SparkLayer

Lucy’s background in Marketing covers the entire eCommerce spectrum, and she joined SparkLayer in December 2023 to supercharge our efforts. From content and partner marketing to data analysis and SEO, Lucy is overseeing our full Marketing strategy. When she’s not colour-coding spreadsheets, she’s probably up a mountain, at a yoga class, or cooking up a storm in the kitchen.