What is B2B eCommerce? A plain-English guide (2026)
Nov 12th, 2026B2B eCommerce is when businesses sell to other businesses online. Here’s how it works, how it differs from B2C, the main models, real examples and the terms worth knowing.
Run your wholesale business on your existing store. See every account in one place with SparkLayer Pulse, and let Sparkie, your own sales agent, help set things up and recommend who needs you next.
Trusted by 3,500+ brands, distributors, and manufacturers 4.9 on the Shopify App Store Up to 10x B2B revenue growth
Your sales team knows who needs attention, why, and what to do next. Explore SparkLayer Pulse →Give each of your B2B customers a buying experience built around their account. See the B2B ordering portal →Build even your most complex wholesale orders in seconds. Explore faster B2B ordering →Serve a trade customer at the counter with their account, pricing and history in front of you. Explore counter ordering →Put SparkLayer to work on the repetitive parts of your B2B week. Explore SparkLayer AI →
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Trusted by more than 3,500 brands, distributors and manufacturers.
SparkLayer brings your customers, your team and your data together on your store, so you have the complete picture.
Let your customers buy
Run your B2B store
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Three accounts worth a call:
“When I came across SparkLayer, I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.”
Two Dudes - Voted #1 Men’s Grooming Brand
Read their story
Compare your wholesale week today with the same week on SparkLayer.
“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”Scott Taylor, Managing Director, Watersports World Read the story
“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
B2B eCommerce is when businesses sell to other businesses online. Here’s how it works, how it differs from B2C, the main models, real examples and the terms worth knowing.
SparkLayer 5 is a major upgrade to the B2B experience your customers and sales team use every day. And SparkLayer Pulse, our new sales workspace, shows your team who needs attention, why, and what to do next.
SparkLayer Pulse is live. It shows you all your B2B store data in one place and recommends what to do next, with Sparkie, your own sales agent, built in. It's included with every paid plan, and it's only the beginning.
SparkLayer covers the full B2B buying and selling workflow. Customers can order on your existing store using their own catalogues, prices, discounts, terms, credit and ordering rules. Sales teams can manage accounts through SparkLayer Pulse, place orders on behalf of customers and handle quotes or counter orders.
Behind both experiences, SparkLayer includes tools for trade applications, company accounts, invoices, recurring orders, the Intelligent Cart, integrations, AI and more, depending on your plan.
SparkLayer connects the whole B2B buying and selling process around the eCommerce store you already run. Customers can order themselves, sales teams can manage and order for their accounts, quotes and emailed orders become real orders, and your pricing, account rules and connected systems stay consistent throughout. You get a much deeper B2B operation without rebuilding your commerce stack.
SparkLayer is designed to work with the commerce stack you already have rather than forcing you onto a separate wholesale platform. It adds purpose-built B2B ordering, sales tools, automation and integrations around your existing eCommerce store, so you can start quickly and add more capability as your operation grows. See how SparkLayer compares.
Yes. Explore the interactive demo or book a live session with our team to see how SparkLayer would work with your store, customers and pricing.
Yes. You can try SparkLayer free for 14 days. No credit card is required to get started. Contact our team if you need more time to complete your evaluation.
SparkLayer works with Shopify, BigCommerce, WooCommerce, Adobe Commerce and Wix, along with a growing range of ERP, accounting and business systems. Explore our integrations to find your setup.
See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, General Manager
4.9 on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers