The wholesale platform serious merchants run on.

Sales Rep Portal

Your reps log into your storefront — not the admin backend — and manage B2B customer accounts as themselves. They toggle between accounts, see customer-specific pricing, view purchase history, build carts, and complete orders on behalf of buyers. All without consuming a staff account seat.

As soon as they see our functionality they're like, this is game changing.

Quoting and negotiation

Buyers submit quote requests. Reps adjust pricing and add notes. Both sides communicate through the built-in messenger. Confirmed quotes convert directly to orders. Nothing lives outside the platform — no email chains, no spreadsheet tracking which quote is at which stage.

AI Intelligent Cart

Some wholesale buyers are deeply habituated to how they order — they email purchase orders, attach spreadsheets, work the way they've always worked. SparkLayer reads those files and builds the cart automatically. The merchant gets the efficiency of self-service. The buyer changes nothing.

B2B-native accounting

SparkLayer's Xero and QuickBooks integrations are built specifically for B2B order flows — orders assigned to the correct customer account, payment terms respected, credit limits managed. Not DTC invoicing with B2B bolted on.

Live in hours, not weeks

SparkLayer installs on your existing store. Ready-made B2B frontend components drop in — account management, order history, reordering, quoting, CSV upload — without custom development. Your theme stays. Your DTC customers see nothing different. Your trade buyers get a professional portal that matches the store they know.

SparkLayer was literally a layer on top of our store. We could just turn it on and it worked.

A team that only does B2B

Every person on SparkLayer's support team works exclusively with B2B merchants. Every release on the product roadmap is evaluated through one lens: does this make wholesale operations better? This isn't a DTC platform with a B2B tab. It's what we were built to do.

I sleep better at night knowing SparkLayer exists.