SparkLayerComplete B2B, on the Shopify store you already run.
Wholesale pricing, net terms and self-service ordering, layered onto your existing store. Your customers and sales team get a buying experience they actually want - and Shopify stays exactly as it is.
- Unlimited price lists and advanced discount rules
- Sales Agents - reps place and manage orders
- Quoting, plus Xero and QuickBooks integrations
4.9 on the Shopify App Store Trusted by 3,500+ brands
Free plan available · Paid plans from $49 · Cancel anytime
Join 3,500+ brands, distributors, and manufacturers of all sizes.
Easy to use, looks beautiful, and it’s reduced the opportunity for error.
SparkLayer allowed us to grow our business and offer everything we want.
SparkLayer gave us a proper wholesale experience on the store we already had — no rebuild required.
SparkLayer transformed our website into a true wholesale experience for our customers.
The B2B features you need. All ready to go - a B2B storefront on your existing Shopify theme, one dashboard behind it, and your systems kept in sync.
The SparkLayer Frontend is a ready-made, B2B-optimised experience on the Shopify store you already run. Fully branded, live in hours, and works with Shopify, Wix, and more platforms out of the box.
- 100+ B2B features out of the box
- Retain your store’s existing look and feel
- Run both DTC (retail) and B2B on the same store
- Rapid to set up, just a few lines of code
- Zero impact on speed & performance
One place for your B2B data: price lists, customer groups, payment methods and ordering rules, set once. Use the built-in price engine, one of our ready-made integrations for your ERP or CRM, or build your own on the SparkLayer API.
- Rapidly create B2B pricing and customer rules
- Pricing automations, e.g. 50% off retail prices
- Discounts, pack sizing and quantity pricing
- Connect Brightpearl, Patchworks, Katana, Unleashed, Cin7, Linnworks and more
- Invite your team, with a test environment to try it in
The third surface is for your sales team. Reps sign in to the same storefront as any account they look after - live customer-specific pricing, quoting and B2B payment methods included - and every order lands back in your platform, tagged with the rep who placed it.
- Order on behalf of any customer account
- Edit prices, shipping and minimums inside the order
- Submit on B2B payment methods, including net terms
- Works at the desk, on the road and at trade shows
- Every order tagged with the rep who placed it
“When I came across SparkLayer, I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.”
Two Dudes - Voted #1 Men’s Grooming Brand
Read their story
Most brands land here from one of three places. The card that sounds most like you is where to start.
Still runs on email.
Shopify’s B2B is on.
Wholesale needs more.
Your buyers place their own orders. They order whenever suits them, at their own prices, on the store you already run - and your team's time goes back into growing accounts.
Their own prices, their own terms.
Every account signs in to its own price list, payment terms and pack rules - trade pricing private, MSRP public.
Organic Cotton TeeSL‑TEE‑01 · one product
Three accounts, three deals
- Trade price hidden
- No ordering
- Net 14 · on account
- Packs of 6
- No volume break
- Net 30 · on account
- Packs of 12
- Save 35% at 12+
Order in clicks, reorder in one.
Buyers browse their own catalog, build baskets fast, and repeat their usual order in a single tap - 24/7.
Quotes that convert.
Quote requests, draft orders and approvals move from request to payment inside the store - not across an email thread.
Sales agents, ordering anywhere.
Reps order on behalf of their accounts at a desk, the counter or on the road - each seeing only their own book.
Is Shopify B2B enough for your business? Shopify now includes B2B on every plan - but is it enough? Take the quiz to see what’s covered, what isn’t, and where SparkLayer fills the gaps as your wholesale grows.
Your B2B Requirements Assessment — Generated by SparkLayer
Your Cost Comparison
Your Personalised Feature Comparison
Based on your answers - see how each solution covers your requirements.
| Feature | Your Need |
Shopify B2B (Free Tier) |
Shopify Plus ($2,300/mo+) |
SparkLayer |
|---|
One of the top rated Shopify B2B apps. Rated 4.9 from 350+ reviews on the Shopify App Store.
Building a B2B site is always a challenge and usually quite unique for each business. With SparkLayer the core functionality is solid, reliable and simply works (which is surprisingly uncommon).
The onboarding team at Sparklayer was very helpful in getting our B2B sales integrated with Shopify.
The best customer support I've ever experienced, hands down. Fast, knowledgeable, and genuinely invested in solving the problem rather than just closing the ticket.
The Sparklayer app allowed me to completely avoid moving to Shopify Plus! Saved me thousands of dollars… the support team at SparkLayer got on a live video call with me AND ended up doing a number of custom coding requests for me, free of charge.
The team at SparkLayer have been absolutely fantastic from day one… the app works seamlessly with our Shopify site making our B2B experience smooth and friction free.
So far, the app aligns well with what we need… Clifford from their support team has been really helpful throughout the process.
Great people to work with and a really nice piece of software. SparkLayer is easy to use, well thought out, and makes managing B2B customers much simpler.
Awesome product and does what they say… this maximizes my per order income because I dont have to go through a 3rd Party B2B platform that was typically taking around 15% of my sales.
Sparklayer is working well for us. It looks good and is definitely giving an improved experience for our customers… the Sparklayer team have been great - very responsive and helpful.
Start taking B2B orders on Shopify.
Get up and running fast with SparkLayer’s easy-to-follow onboarding process. From configuring your B2B price lists and customer settings to inviting your customers to start ordering, we’ll guide you through every step. And if you need help, our expert team is always on hand to assist.
- Free setup by our expert team
- Customise the look and feel to match your brand
- Launch within hours (or sooner!)
- Expert documentation and tips to help you grow
- Ongoing expert support when you need it
Live and taking B2B orders on Shopify within hours. What happens once you start, step by step.
Go live on the store you have
Set the terms you’ll trade on
Let buyers serve themselves
Grow what the orders reveal
Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.
Adding B2B automation to a world leading haircare brand
"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."
Read Customer Story
30% increase in B2B average order value since going live
"SparkLayer couldn’t have been easier to setup. It allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
Read Customer Story
How Asmodee UK modernised their B2B eCommerce strategy
"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."
Read Customer Story“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
The summit of success with multi-country, multi-store B2B sales
"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"
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Nature's Path 10x B2B growth and a 400% AOV surge
"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."
Read Customer Story
From manual tasks to real-time control - a true success story
"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."
Read Customer Story
Driving efficiency and building a scalable B2B future
"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."
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How SparkLayer fuelled Rave Coffee's B2B success
"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."
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900% B2B growth and 75% less admin for Nutrition Faktory
"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."
Read Customer Story“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”Scott Taylor, Managing Director, Watersports World Read the story
50% reduction in manual tasks and elimination of customer complaints
"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."
Read Customer Story
24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade
"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."
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Bringing B2B self-service to a rapidly growing brand
"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."
Read Customer Story
From cafés to clicks - a seamless shift to B2B online ordering
"A lot of our customers have their own personalised coffee - they have their own house blend. Each customer can see the specific order rules for their account, like free shipping, minimum order requirements - it's just all very straightforward. And in terms of saving time, it works really well for us!"
Read Customer Story
Self-serve, scalable, and seamless B2B.
"What I was able to do is essentially set up SparkLayer to be my little ERP - I now process orders for bigger customers through SparkLayer as well. Thanks to SparkLayer, we get the time back to speak to our customers about the fun and important things. When it comes to order management and tracking, the systems can do that talking for us."
Read Customer Story
Horti House’s journey to scalable success.
"It’s been really important to give customers options based on what they need, and to allow customers to change between price lists dynamically. We needed a user-friendly website which customers can navigate as if they’re just doing their shopping, so SparkLayer has been invaluable here. We’ve been using the Sales Agent tool since day one."
Read Customer Story
Ashtabula’s 40-hour weekly savings with SparkLayer
"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."
Read Customer Story
Building a scalable B2B channel for Schneider Electric
"The big step was giving our distributors across Latin America a system that actually worked the way they needed. Before, it felt like we were trying to fit B2B into something that wasn’t built for it. Now, with SparkLayer and Latech, we’ve got a platform that’s simple, scalable, and easy to manage."
Read Customer Story
Reducing manual tasks by 50% and winning back customers
"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."
Read Customer Story
Consolidating and automating DTC & B2B operations
"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality!"
Read Customer Story“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
Driving 139% revenue growth in just 12 months
"Some of our products have to be bought in pack sizes because it makes more sense for the warehouse, as they're not having to split up boxes. We also have a lot of variants of products, like our wires, which come in different sizes and in different packs as well. This saves the warehouse team precious time - and time is money!"
Read Customer Story
4x faster processes and 75% less manual work
"In my quest to find a B2B platform, when SparkLayer said they had sales reps, when they said they had multiple price lists, we set up the call. When I was talking to the two founders of the company and was able to tell them where our pain points were, how we're looking to architect it, and what features we needed, they were very receptive."
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From manual wholesale orders to 73% AOV growth
"I thought the B2B engine that Shopify had was way too expensive for our needs, and then I tested out SparkLayer and really liked it. It was very simple to set up - I think they have exceptional customer service. So very quickly, we got SparkLayer, and it's been part of what we've been doing from the beginning."
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Saving hours per week - Twillory's tale of wholesale success
"SparkLayer definitely saves time because we have a lot of customers who are not used to ordering online - they like to send us their order and then we put it in. What we really like is that we're using our native themes with SparkLayer so that this looks like our normal website. It saves us hours a week on putting in orders because that really took us forever."
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Brewing up B2B success with SparkLayer and Shopify
"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."
Read Customer Story
Prioritising customer experience, self-sufficiency, and ROI
"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."
Read Customer Story
Accelerating performance and adapting with automation
"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "
Read Customer Story
From 0 to 40 customers in one day - Firepot’s 3-hour set-up
"What I see is the fact that we can grow with a system like this, where it's flexible and gets improved constantly. The most impressive bit was the speed of it - I got it up and running in 3 hours. I’ve probably installed 50 other platforms - and I think SparkLayer is a really good system. Best app I've ever used."
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Riding the wave of growth for B2B expansion
"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."
Read Customer Story“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
Cutting B2B ordering time in half for luxury bathroom business
"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"
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Delivering an automated B2B customer experience
"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."
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Scaling for B2B success and simplifying complexity
"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."
Read Customer Story
Automating operations and reaching new B2B customers
"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"
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Reducing B2B order processing times by over 50%
"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "
Read Customer Story“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
Tripling online B2B customers and automating operations
"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"
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Reducing ongoing B2B website maintenance costs by over 50%
"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."
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How sales agents functionalty helped speed up B2B sales
"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"
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Pioneering a new approach to B2B healthcare ordering
"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."
Read Customer Story
Self-sufficient, scalable, and streamlined
"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"
Read Customer Story
From manual to magical: transforming the B2B process
"As a creative business, we wanted to design a minimal yet functional store to capture our B2B audience. SparkLayer's powerful integration allowed us to build exactly this and allowed us to create a store we are proud to display to our B2B customers."
Read Customer Story
Helping power Cosmo Connected's wholesale expansion
"The Sparklayer team has been very reactive to help us quickly build our new B2B system. Sparklayer is easy to install and it now saves us a lot of time so we can focus on growing our business."
Read Customer StoryQuestions & Answers.
Shopify now offers B2B on all plans - why do I need SparkLayer?
Shopify's announcement is good news for brands just starting out with very basic B2B. 3 catalogs, net terms, and company accounts are now accessible on every plan. Merchants who just need to get started with B2B no longer have to pay for Plus to do it.
But there's a gap between B2B being accessible and B2B being properly solved.
Shopify's native B2B doesn't have a quoting engine, on any plan. It doesn't have a Sales Rep Portal your team can use day-to-day (the admin backend isn't designed for salespeople). It doesn't have an AI cart that lets buyers email or upload orders. Its accounting integrations are built for DTC, not for the customer-assigned B2B order flows your finance team needs. And the staff account limits on standard plans make rep ordering impractical for any team larger than a handful of people.
SparkLayer is built for brands who have outgrown the basics, or who know from the start that they need more than Shopify's free tier will give them. Every feature we build, every person on our support team, every release on our roadmap is focused on one thing: making serious wholesale operations work properly.
If Shopify's native B2B covers what you need right now, SparkLayer's free plan gives you everything Shopify B2B includes - so there's nothing to lose by starting with it. And when you're ready to grow, upgrading unlocks the features serious wholesale operations actually depend on.
Do I need to rebuild my Shopify store to use SparkLayer?
No. SparkLayer installs directly on your existing Shopify store. Your theme, apps, and DTC setup stay exactly as they are. SparkLayer layers a complete B2B experience on top, with no rebuild or migration required.
How long does it take to get set up?
Most brands are live within 24 hours. We offer free onboarding where our team handles the setup for you - from installing the app to configuring your price lists and B2B customer accounts.
What support do you offer?
Every person on our support team specialises in B2B - it's all we do. Our expert team operates across multiple timezones providing global coverage, so you're supported wherever you are. Enterprise customers get access to 24/7 priority support. We also provide free onboarding and setup assistance on all plans.
What B2B features does SparkLayer include?
SparkLayer includes over 100 B2B features out of the box: unlimited price lists, Sales Agent portal, quoting engine, quick ordering, shopping lists, net terms, CSV/file ordering, AI Intelligent Cart, self-service customer accounts, B2B registration forms, barcode scanning, company teams, and much more. See the full feature list.
Do you offer a free plan or trial?
Yes. We offer a free plan that includes up to 3 price lists and 5 orders per month - perfect for getting started. We also offer a 14-day free trial on all paid plans so you can test the full feature set. Start your free trial here.
How does SparkLayer integrate with my ERP or accounting tools?
SparkLayer integrates with leading ERPs including Cin7, Brightpearl, and Unleashed via our open API. We also work with Patchworks and Linnworks, and integrate directly with Xero and QuickBooks Online for seamless B2B transaction processing. For custom integrations, our API gives you full access to orders, customers, and pricing data.
Can my sales reps place orders on behalf of customers?
Yes. SparkLayer's Sales Agent portal gives your sales reps their own login to browse products, build orders, edit pricing, and manage accounts on behalf of any B2B customer. One agent is included on the Starter plan, with additional agents available on Growth and Pro. It's perfect for trade shows, phone orders, and day-to-day account management.
