Complete B2B ordering, built into your Shopify store.
Add customer-specific pricing, payment terms, self-service ordering and sales rep tools to the Shopify store you already run. Your customers get a better way to buy, your team gets less admin, and every order stays connected to Shopify.
- Unlimited price lists and advanced discount rules
- Self-service ordering and a dedicated Sales Agent Portal
- Quoting, Xero and QuickBooks integrations
4.9 from 389 reviews on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers
Join 3,500+ brands, distributors, and manufacturers of all sizes.
Everything you need to run B2B on Shopify.
SparkLayer brings together a self-service storefront for customers, one dashboard for your team and a dedicated ordering experience for sales reps. All three use the same products, pricing and customer data.
Add a ready-made B2B ordering experience to your existing Shopify theme. It matches your brand, works alongside your DTC store and gives every signed-in customer the correct products, prices and terms.
- More than 100 B2B features included
- Your existing Shopify theme and branding
- DTC and B2B on the same store
- Fast setup with minimal development
- Built for speed and performance
Set up your price lists, customer groups, payment methods, pack sizes and ordering rules in one place. Manage the data directly in SparkLayer, connect one of our ready-made ERP or CRM integrations, or use the SparkLayer API for a custom setup.
- Create price lists and customer groups
- Automate pricing from your retail catalogue
- Manage discounts, quantities and pack sizes
- Connect your ERP, CRM, accounting or integration platform
- Invite your team and test changes before publishing them
Sales reps can open any assigned customer account and place an order using that customer's live prices, terms and ordering rules. They can build or edit the order from a desk, during a customer visit or at a trade show. Once submitted, it goes straight into your store and includes the sales rep who placed it.
- Order on behalf of assigned customer accounts
- Adjust prices, shipping and minimum quantities where permitted
- Use B2B payment methods, including net terms
- Work across phone, tablet and desktop
- Track which sales rep placed each order
“When I came across SparkLayer, I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.”
Two Dudes - Voted #1 Men’s Grooming Brand
Read their story
However you run wholesale today, there is a clear next step.
Orders still arrive by email.
You use Shopify’s native B2B tools.
Your operation needs more.
Let customers place their own orders on Shopify.
Customers sign in to your existing store, see their own products, pricing and payment terms, and order whenever it suits them. Your team spends less time processing orders and more time supporting and growing accounts.
The right deal for every customer.
Each account sees its own prices, payment terms, pack sizes and ordering rules. Trade pricing stays private while your public Shopify store continues to serve retail customers.
Organic Cotton TeeSL‑TEE‑01 · one product
Three accounts, three deals
- Trade price hidden
- No ordering
- Net 14 · on account
- Packs of 6
- No volume break
- Net 30 · on account
- Packs of 12
- Save 35% at 12+
Fast ordering and even faster reordering.
Customers can browse their catalogue, search by product or SKU, build larger baskets quickly and repeat a previous order without starting again.
Quotes that become orders.
Keep quote requests, revisions and approvals in one connected process. Once a quote is agreed, the customer can turn it into an order without re-entering anything.
Sales reps can order from anywhere.
Sales reps can open an assigned account, review its details and place an order using the customer's correct pricing and terms, whether they are at a desk, on the road or at a trade show.
Is native Shopify B2B enough for your business? Shopify now includes core B2B features on every plan. Answer a few questions to see whether those tools cover your requirements or where SparkLayer could give you more.
Your B2B Requirements Assessment — Generated by SparkLayer
Your cost comparison
Your personalised feature comparison
Based on your answers - see how each solution covers your requirements.
| Feature | Your Need |
Shopify B2B (Free Tier) |
Shopify Plus ($2,300/mo+) |
SparkLayer |
|---|
One of Shopify’s highest-rated B2B apps. Rated 4.9 from 380+ reviews on the Shopify App Store.
Building a B2B site is always a challenge and usually quite unique for each business. With SparkLayer the core functionality is solid, reliable and simply works (which is surprisingly uncommon).
The onboarding team at Sparklayer was very helpful in getting our B2B sales integrated with Shopify.
The best customer support I've ever experienced, hands down. Fast, knowledgeable, and genuinely invested in solving the problem rather than just closing the ticket.
The Sparklayer app allowed me to completely avoid moving to Shopify Plus! Saved me thousands of dollars… the support team at SparkLayer got on a live video call with me AND ended up doing a number of custom coding requests for me, free of charge.
The team at SparkLayer have been absolutely fantastic from day one… the app works seamlessly with our Shopify site making our B2B experience smooth and friction free.
So far, the app aligns well with what we need… Clifford from their support team has been really helpful throughout the process.
Great people to work with and a really nice piece of software. SparkLayer is easy to use, well thought out, and makes managing B2B customers much simpler.
Awesome product and does what they say… this maximizes my per order income because I dont have to go through a 3rd Party B2B platform that was typically taking around 15% of my sales.
Sparklayer is working well for us. It looks good and is definitely giving an improved experience for our customers… the Sparklayer team have been great - very responsive and helpful.
Start taking B2B orders on Shopify.
We’ll help you install SparkLayer, configure your customer groups and pricing, and prepare your store for launch. When everything is ready, you can invite customers and begin taking B2B orders from the Shopify store you already use.
- Free personalised onboarding
- Styling that fits your existing brand
- Standard setups can launch within hours
- Practical guidance for growing your B2B channel
- Ongoing support from B2B specialists
Go live quickly, with help at every step. From installation to the first order, our team will help you configure SparkLayer around the way your business sells.
Add B2B ordering to your store
Set your customer pricing and rules
Invite customers to order
Keep every order connected
Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.
Adding B2B automation to a world leading haircare brand
"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."
Read Customer Story
30% increase in B2B average order value since going live
"SparkLayer couldn’t have been easier to setup. It allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
Read Customer Story
How Asmodee UK modernised their B2B eCommerce strategy
"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."
Read Customer Story“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
The summit of success with multi-country, multi-store B2B sales
"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"
Read Customer Story
Nature's Path 10x B2B growth and a 400% AOV surge
"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."
Read Customer Story
From manual tasks to real-time control - a true success story
"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."
Read Customer Story
Driving efficiency and building a scalable B2B future
"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."
Read Customer Story
How SparkLayer fuelled Rave Coffee's B2B success
"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."
Read Customer Story
900% B2B growth and 75% less admin for Nutrition Faktory
"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."
Read Customer Story“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”Scott Taylor, Managing Director, Watersports World Read the story
50% reduction in manual tasks and elimination of customer complaints
"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."
Read Customer Story
24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade
"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."
Read Customer Story
Bringing B2B self-service to a rapidly growing brand
"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."
Read Customer Story
From cafés to clicks - a seamless shift to B2B online ordering
"A lot of our customers have their own personalised coffee - they have their own house blend. Each customer can see the specific order rules for their account, like free shipping, minimum order requirements - it's just all very straightforward. And in terms of saving time, it works really well for us!"
Read Customer Story
Self-serve, scalable, and seamless B2B.
"What I was able to do is essentially set up SparkLayer to be my little ERP - I now process orders for bigger customers through SparkLayer as well. Thanks to SparkLayer, we get the time back to speak to our customers about the fun and important things. When it comes to order management and tracking, the systems can do that talking for us."
Read Customer Story
Horti House’s journey to scalable success.
"It’s been really important to give customers options based on what they need, and to allow customers to change between price lists dynamically. We needed a user-friendly website which customers can navigate as if they’re just doing their shopping, so SparkLayer has been invaluable here. We’ve been using the Sales Agent tool since day one."
Read Customer Story
Ashtabula’s 40-hour weekly savings with SparkLayer
"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."
Read Customer Story
Building a scalable B2B channel for Schneider Electric
"The big step was giving our distributors across Latin America a system that actually worked the way they needed. Before, it felt like we were trying to fit B2B into something that wasn’t built for it. Now, with SparkLayer and Latech, we’ve got a platform that’s simple, scalable, and easy to manage."
Read Customer Story
Reducing manual tasks by 50% and winning back customers
"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."
Read Customer Story
Consolidating and automating DTC & B2B operations
"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality!"
Read Customer Story“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
Driving 139% revenue growth in just 12 months
"Some of our products have to be bought in pack sizes because it makes more sense for the warehouse, as they're not having to split up boxes. We also have a lot of variants of products, like our wires, which come in different sizes and in different packs as well. This saves the warehouse team precious time - and time is money!"
Read Customer Story
4x faster processes and 75% less manual work
"In my quest to find a B2B platform, when SparkLayer said they had sales reps, when they said they had multiple price lists, we set up the call. When I was talking to the two founders of the company and was able to tell them where our pain points were, how we're looking to architect it, and what features we needed, they were very receptive."
Read Customer Story
From manual wholesale orders to 73% AOV growth
"I thought the B2B engine that Shopify had was way too expensive for our needs, and then I tested out SparkLayer and really liked it. It was very simple to set up - I think they have exceptional customer service. So very quickly, we got SparkLayer, and it's been part of what we've been doing from the beginning."
Read Customer Story
Saving hours per week - Twillory's tale of wholesale success
"SparkLayer definitely saves time because we have a lot of customers who are not used to ordering online - they like to send us their order and then we put it in. What we really like is that we're using our native themes with SparkLayer so that this looks like our normal website. It saves us hours a week on putting in orders because that really took us forever."
Read Customer Story
Brewing up B2B success with SparkLayer and Shopify
"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."
Read Customer Story
Prioritising customer experience, self-sufficiency, and ROI
"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."
Read Customer Story
Accelerating performance and adapting with automation
"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "
Read Customer Story
From 0 to 40 customers in one day - Firepot’s 3-hour set-up
"What I see is the fact that we can grow with a system like this, where it's flexible and gets improved constantly. The most impressive bit was the speed of it - I got it up and running in 3 hours. I’ve probably installed 50 other platforms - and I think SparkLayer is a really good system. Best app I've ever used."
Read Customer Story
Riding the wave of growth for B2B expansion
"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."
Read Customer Story“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
Cutting B2B ordering time in half for luxury bathroom business
"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"
Read Customer Story
Delivering an automated B2B customer experience
"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."
Read Customer Story
Scaling for B2B success and simplifying complexity
"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."
Read Customer Story
Automating operations and reaching new B2B customers
"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"
Read Customer Story
Reducing B2B order processing times by over 50%
"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "
Read Customer Story“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
Tripling online B2B customers and automating operations
"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"
Read Customer Story
Reducing ongoing B2B website maintenance costs by over 50%
"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."
Read Customer Story
How sales agents functionalty helped speed up B2B sales
"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"
Read Customer Story
Pioneering a new approach to B2B healthcare ordering
"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."
Read Customer Story
Self-sufficient, scalable, and streamlined
"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"
Read Customer Story
From manual to magical: transforming the B2B process
"As a creative business, we wanted to design a minimal yet functional store to capture our B2B audience. SparkLayer's powerful integration allowed us to build exactly this and allowed us to create a store we are proud to display to our B2B customers."
Read Customer Story
Helping power Cosmo Connected's wholesale expansion
"The Sparklayer team has been very reactive to help us quickly build our new B2B system. Sparklayer is easy to install and it now saves us a lot of time so we can focus on growing our business."
Read Customer StoryQuestions about SparkLayer and Shopify.
Shopify offers B2B on every plan. Why would I need SparkLayer?
Shopify's native B2B features are a useful starting point for businesses with straightforward requirements. They include company accounts, Shopify catalogs and payment terms across Shopify plans.
SparkLayer is designed for businesses that need a broader B2B workflow. It adds a dedicated Sales Agent Portal, quoting, intelligent order capture, advanced pricing and ordering rules, B2B accountancy integrations and a more complete self-service customer experience.
If your requirements are simple, SparkLayer's free plan can help you get started. As your operation grows, you can add more advanced capabilities without moving to a separate platform.
Do I need to rebuild my Shopify store?
No. SparkLayer installs on your existing Shopify store. Your theme, apps and DTC experience stay in place while SparkLayer adds the B2B ordering journey for signed-in customers.
How long does setup take?
Standard setups can be live within 24 hours. Our team provides free personalised onboarding to help install SparkLayer, configure your customer groups and price lists, and prepare your store for launch.
What support is available?
Our support team specialises in B2B ecommerce and works across multiple time zones. Free onboarding and setup assistance are included on all plans, with priority support options available for larger customers.
Which B2B features are included?
SparkLayer includes more than 100 B2B features, including unlimited price lists, self-service ordering, a Sales Agent Portal, quoting, quick ordering, shopping lists, net terms, file ordering, registration forms, barcode scanning and company teams. See the full feature list.
Is there a free plan or trial?
Yes. The free plan includes up to three price lists and five orders per month. Paid plans include a 14-day free trial, so you can test the complete feature set before choosing a plan. Start your free trial.
How does SparkLayer connect with ERP and accounting systems?
SparkLayer works with systems including Cin7, Brightpearl, Unleashed, Patchworks and Linnworks. It also connects directly with Xero and QuickBooks Online. For custom requirements, the SparkLayer API provides access to customer, pricing and order data.
Can sales reps order on behalf of customers?
Yes. The Sales Agent Portal gives each sales rep their own login and access to the customer accounts they manage. They can browse products, create orders, adjust pricing and use the customer's payment terms from a desk, phone, tablet or trade show.