How it all started

Our mission at SparkLayer is to make the B2B eCommerce experience simpler and more connected.

Our story.

SparkLayer was founded in early 2021 by long-standing eCommerce veterans, Chris and Rhys, from UK eCommerce agency, blubolt. Having both worked in eCommerce software development for many years, we started to notice a growing problem within the landscape of B2B eCommerce: there was just too much complexity.

There was complexity in how B2B solutions were engineered with features and functions that didn’t seem necessary; complexity in disparate systems that didn’t talk to one another or often required inefficient duplication of effort; and complexity in the customer experience with complicated purchasing processes that put customers off.

We also began to understand that many leading global eCommerce platforms had brilliant B2C offerings, but those for B2B merchants seemed to play second-fiddle; and so SparkLayer was born!

In our many years of working with eCommerce technology, ultimately we learned B2B merchants were just looking to solve one overarching problem for their own customers; to provide an on-brand experience that makes it easy for them to purchase products at the prices they've been promised. That's it. Make it easy!

Our goal at SparkLayer is to make B2B eCommerce simpler B2B merchants, allowing them to use our solution on top of their existing eCommerce systems and ultimately to keep their customers engaged and coming back!

Learn about how SparkLayer works.

Built upon solid foundations.

SparkLayer has a surprising pedigree that has its roots in an eCommerce platform called bluCommerce built by eCommerce agency, blubolt. At its peak, bluCommerce powered major UK brands such as Seasalt of Cornwall, Hush, Whittard of Chelsea, and Oliver Bonas and transacted over $400M per year. It was known as an extremely flexible platform that was able to scale as customers grew.

This same technology powers parts of SparkLayer, bringing a tried-and-tested technical foundation for B2B eCommerce that SparkLayer now builds and innovates upon.

Our partners.

We're lucky enough to work with some incredible partners that allow B2B merchants to unlock the true power of SparkLayer. You can learn more about our partners and integrations here.


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