Your B2B Toolkit.
Powered by SparkLayer.
Powered by SparkLayer.
Create a wholesale experience that you and your customers will love.
LOVE B2B ECOMMERCE ♥ LOVE B2B ECOMMERCE ♥ LOVE B2B
ECOMMERCE ♥ LOVE B2B ECOMMERCE ♥ LOVE B2B ECOMMERCE ♥
Love B2B eCommerce is an expert destination for all things wholesale, for eCommerce businesses starting from scratch, scaling up, and everything in between.
We’re here for every step of your B2B journey, with an in-house team of wholesale expertise and a whole host of helpful resources. Discover SparkLayer’s in-depth videos, insightful articles, and case studies to support your success. What’s more, you’ll have ongoing access to bespoke consultations with our team. Whether it’s figuring out if wholesale is right for your business or a deep dive into driving customer adoption for your established brand, we’re here to help!
Book your 1:1 B2B consultation
Book My Call
Our team supports over 3,500 B2B brands globally, so we’re always happy to provide guidance on how to get you growing!
Schedule a call with our team for more support and information around driving your B2B customer adoption.
01.
Breaking into wholesale.
01 – Breaking into wholesale.
(❤ Love B2B eCommerce)
How to wholesale - getting started from scratch.
New to B2B or exploring if wholesale fits your goals? Understanding the essentials is a great first step to building and growing your brand.
- What actually is wholesale?
- eCommerce acronyms simplified
- How to get started in B2B
- Small-business-specific tips
Book your 1:1 B2B consultation
Book My Call
Our team supports over 3,500 B2B brands globally, so we’re always happy to provide guidance on how to get you growing!
Schedule a call with our team about breaking into wholesale.
How to sell wholesale as a small business - a step-by-step guide
How to wholesale - our most comprehensive guide to becoming B2B in 2025
How to sell wholesale products to retailers - a practical guide
Historically, our customers have had an existing store they’re looking to grow or revamp - but more people are getting started from scratch now. B2B is booming, and it’s great to see so many new brands succeeding!
Start out strong with our guide to the foundations of B2B.
Ready for strategic insights?
Discover what modern B2B really means - for businesses and buyers - in 2025. Explore industry insights and get your wholesale off the ground!
Download for free
02.
Creating B2B customer adoption.
Video: Customer Adoption & Retention
02 – Creating B2B customer adoption.
(❤ Love B2B eCommerce)
Building a winning B2B customer adoption strategy.
Engaging your customers is crucial to long-term success - the more your customers resonate with your brand, understand it, and feel involved, the more likely they are to continue buying from you!
- Learn how to build early-stage engagement
- Win back inactive or churned customers
- Increase your AOV and repeat order rate
- Reduce churn and boost buyer satisfaction
Book your 1:1 B2B consultation
Book My Call
Our team supports over 3,500 B2B brands globally, so we’re always happy to provide guidance on how to get you growing!
Schedule a call with our team for more support and information around driving your B2B customer adoption.
4 steps to optimise your B2B eCommerce customer journey
How to get B2B customers: 9 proven acquisition strategies
6 ways to optimise B2B customer adoption after installing SparkLayer
Unlock growth with audience segmentation
One of the most impactful ways we’ve seen our customers achieve success is through communicating with their buyers more often. Those touchpoints are golden when it comes to engaged, happy B2B customers!
Devise and deliver a winning B2B customer adoption strategy.
Unlock wholesale adoption secrets now!
Built for brands, our latest industry micropaper draws on the experience and expertise of key eCommerce leaders and thriving B2B merchants.
Download for free
03.
Onboarding B2B customers.
Video: B2B Customer Onboarding
03 – Onboarding B2B customers.
(❤ Love B2B eCommerce)
Set your B2B buyers up for success.
Create an onboarding process that removes friction points, builds confidence, and gets those first orders flowing.
- What is B2B onboarding?
- How to build an onboarding flow
- Common friction points to address
- Real-brand success stories
Book your 1:1 B2B consultation
Book My Call
Our team supports over 3,500 B2B brands globally, so we’re always happy to provide guidance on how to get you growing!
Speak to our experts about B2B onboarding best practices that you can implement today.
Proven AOV growth strategies for B2B Shopify merchants
3 real-brand examples of how to onboard your B2B eCommerce customers successfully
Stop losing buyers - fix the hidden friction points in your B2B eCommerce onboarding process
Why self-serve B2B eCommerce customer onboarding matters more than ever
Onboarding is arguably the most important touchpoint with B2B customers as it sets the tone for the entire relationship. Getting it right is essential to long-term customer satisfaction, retention, and loyalty.
Deliver B2B customer onboarding that converts.
Onboarding for success made simple!
Crafted in conjunction with Forward Studios, these 4 how-to videos are designed to help you master the B2B journey and drive sales.
Access for free
04.
Increasing B2B customer retention.
04 – Increasing B2B customer retention.
(❤ Love B2B eCommerce)
Drive B2B retention and repeat revenue.
Identify friction points in your reordering process and learn how to turn buyers into repeat, loyal customers.
- What is B2B customer retention?
- How to encourage repeat orders
- Leveraging personalisation for retention
- Building a post-purchase lifecycle strategy
Book your 1:1 B2B consultation
Book My Call
Unlock expert suggestions to increase repeat orders from your B2B customers.
Unlock expert suggestions to increase repeat orders from your B2B customers.
Why B2B customer retention matters more than ever - and how to drive it in 2026
Turning personalisation into a repeat revenue engine in B2B Commerce
Turn customer insights into repeat orders - 8 data-led strategies to help you scale
Repeat orders made easy - reducing friction in B2B eCommerce
B2B customer retention drives a huge part of our product roadmap. We want to support wholesale brands in delighting their customers throughout the buying journey - from logging in to checking out, and from ordering to reordering! As a result, our interface and features closely align with evolving B2B buyer expectations.
Convert one-time buyers into repeat customers.
Build a B2B customer retention strategy.
We’ve partnered with Forward Studios to create video guides for every step of the B2B journey - including boosting repeat business and customer retention.
Access for free
05.
Marketing your wholesale store.
05 – Marketing your wholesale store.
(❤ Love B2B eCommerce)
Attract and acquire new B2B customers.
Reach new, in-profile B2B buyers and build acquisition strategies that scale with your business.
- What is B2B marketing?
- How to market your B2B eCommerce website
- Building a B2B marketing strategy
- Unlocking audience segmentation
Book your 1:1 B2B consultation
Book My Call
Our team supports over 3,500 B2B brands globally, so we’re always happy to provide guidance on how to get you growing!
Speak to our experts about B2B onboarding best practices that you can implement today.
B2B audience segmentation for wholesale merchants
Choosing a digital marketing strategy for your eCommerce growth - 6 non-negotiable channels to leverage
5 B2B eCommerce marketing strategies for sustainable growth
How to automate B2B pricing tiers and promotions with SparkLayer and Shopify Flow
Modern B2B buyers expect more than good products - they expect great experiences. B2B eCommerce brands need marketing strategies that showcase better service, smoother journeys, and a more intuitive way to buy.
Develop a marketing strategy to find new buyers.
Build a B2B marketing strategy.
We’ve partnered with Forward Studios to create video guides for every step of the B2B journey - including acquiring new customers and boosting site traffic.
Access for free
