The B2B order management system built for the store you already run.
Stop managing wholesale orders manually. SparkLayer adds self-service ordering, sales tools, purchase order automation, and direct ERP connectivity to the store you already run. No rebuild required.
Join 3,500+ brands, distributors, and manufacturers trusting SparkLayer to grow their B2B operation.
Managing wholesale orders across email, spreadsheets, and phone calls costs your team time on every single order. SparkLayer puts every B2B order, whether self-served by the buyer, placed by a sales rep, or submitted as a purchase order, into one system that talks directly to your ERP.
10×
B2B growth unlocked by self-service ordering
75%
less admin - no more email or spreadsheet orders
3,500+
brands, distributors and manufacturers run on SparkLayer
Days
not months - from install to your first B2B order, onboarding included
Join 3,500+ brands, distributors, and manufacturers of all sizes.
Every wholesale order, from capture to fulfilment.
Buyers order themselves
Your trade buyers log into your storefront and order without involving your team.
Buyers sign in and see their own account, their prices, their terms, their order history. They can search by SKU, add in bulk, reorder from history in one click, or upload a CSV for large orders. Every order arrives in your system correctly priced and ready to process, with no manual entry from your team.
Account-specific pricing applied automatically at login
Your sales team logs in as any buyer account and places orders from the storefront.
The Sales Agent Portal gives your sales reps a proper tool for managing accounts, not the store admin. They log in as any buyer, see that customer's live pricing, build an order, and submit it using B2B payment methods. Everything they need is in the storefront, whether they are at a trade show, on a call, or visiting an account.
Log in on behalf of any B2B customer
See live account-specific pricing and catalogue
Edit line item prices and apply discounts inline
Submit orders using net terms or payment on account
Save orders for the buyer to review and approve
Onboard new customers and place their first order on the spot
Buyers who send orders by email, PDF, or spreadsheet no longer need manual entry.
SparkLayer's AI Intelligent Cart reads emailed purchase orders and file attachments, including PDFs, spreadsheets, CSVs, and images, and builds the cart automatically. Your team reviews and confirms. No re-keying, no errors from manual data entry, and no delay between receiving the order and getting it into the system.
Upload PDFs, Excel files, CSVs, and images
Forward purchase order emails directly to populate the cart
System reads SKUs and quantities and builds the cart instantly
Live barcode scanning via mobile or computer camera
Completed orders flow directly into the systems your warehouse and finance teams already use.
SparkLayer connects natively to Brightpearl, Cin7 Core, Linnworks, Unleashed, and Katana, as well as Xero and QuickBooks Online for invoicing and payments. Every order placed through the portal syncs automatically, covering pricing, stock, and order status in both directions. No batch jobs, no overnight delays, no manual re-keying between systems.
Native ERP connectors for Brightpearl, Cin7, Linnworks, Unleashed, Katana
Xero and QuickBooks Online for invoices and payments
Real-time stock and pricing sync from your ERP to the storefront
No separate platform, no duplicated catalogue, no rebuild.
01
Install the app
Add SparkLayer to your store. Your existing products, variants, and inventory are immediately available for wholesale, with no replatforming or product migration required.
02
Configure your B2B rules
Set up wholesale price lists, buyer tiers, and payment terms. Import your existing wholesale pricing in bulk via CSV or use the guided setup.
03
Connect your ERP
Switch on a native connector for Brightpearl, Cin7, Linnworks, Unleashed or Katana, or Xero and QuickBooks Online for invoicing, and orders, stock and pricing sync in both directions.
04
Orders start coming in
Buyers place their own orders, your sales reps write orders on any device, and emailed purchase orders build their own carts. Everything lands in your ERP ready to process.
Small enough to start with. Deep enough that you won’t outgrow it.
3,500 brands, distributors and manufacturers run wholesale on
SparkLayer.
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”
Scott Taylor, Managing Director, Watersports WorldRead the story →
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”
Order management for every part of your wholesale operation.
SparkLayer gives your buyers, your sales team, and your operations a single place to manage B2B orders, all on the store you already run.
Quote #123456Actions ▾
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Your B2B buyers.
Buyers get their own ordering experience, their prices, their terms, their catalogue, on the same storefront your retail customers use. They place orders, track shipments, download invoices, and reorder from history without involving your team - 24/7 self-service that feels effortless from a store they already know.
Sales teamRole
JC
Jonathan Cork
Sales Administrator
AW
Alex White
Sales Agent
DW
Dave Worthing
Sales Agent
Your sales team.
Sales reps log in as any buyer account and manage the full order lifecycle from the storefront, not the admin. They build orders, negotiate pricing, process quotes, and close deals from any device. Every order they place syncs to the ERP automatically with no handover between systems.
Quotes convertedThis periodLast period
Revenue↑ 12%Avg quote value↑ 18%
Your operations.
Every order placed through the portal, by a buyer or a sales rep, arrives in your order management system correctly priced and ready to process. Stock levels, pricing, and order status sync in both directions between SparkLayer and your ERP. No manual steps between the order and fulfilment.
Questions & Answers.
How does B2B order management work on an existing eCommerce store?
SparkLayer covers the buyer-facing capture layer of B2B order management. Trade buyers log into your existing store, see their account-specific pricing, and place orders without involving your team. Sales reps place orders on behalf of buyers using the Sales Agent Portal. Purchase orders sent by email or file are processed automatically via the AI Intelligent Cart. Every confirmed order then syncs directly into your ERP or fulfilment system. See how it works.
Do I need to replace my existing order management system to add B2B?
No. SparkLayer layers onto your existing store and connects to the ERP or order management system you already run. Orders placed through SparkLayer sync to your existing systems automatically. Your current fulfilment and warehouse workflows stay untouched. See how SparkLayer fits into your order management stack.
How do wholesale orders sync to my ERP automatically?
SparkLayer connects natively to Brightpearl, Cin7 Core, Linnworks, Unleashed, and Katana, as well as Xero and QuickBooks Online for invoicing and payments. Every order placed through the portal syncs automatically in both directions, covering pricing, stock, and order status. For other systems, connection via Patchworks and Versori is supported. See the full integrations list.
Can I automate purchase orders sent by email or spreadsheet?
Yes. SparkLayer's AI Intelligent Cart reads emailed purchase orders and file attachments including PDFs, Excel spreadsheets, CSVs, and images. The system reads SKUs and quantities and builds the cart automatically. Your team reviews and confirms without any manual data entry.
Can my sales team place orders on behalf of wholesale customers?
Yes. The Sales Agent Portal lets your sales reps log into your storefront as any buyer account, see their live pricing, and place orders on their behalf using B2B payment methods including net terms and payment on account. Everything is done from the storefront, not the admin backend.
How quickly can I get B2B order management live on my store?
Most brands are live within a day. SparkLayer connects to your existing store and product catalogue with no rebuild required. Onboarding is included on every plan. Book a demo to see it running on your store, or start free today.
×
Where should you start?
Tell us how you sell today, and we’ll show you where to begin.
1
Where are you with wholesale?
2
Roughly how many wholesale orders a month?
3
How many price lists do you need?
4
Does an ERP hold your pricing, or do you have 5+ sales reps placing orders?
