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Introducing SparkLayer Forms - A better way to onboard wholesale customers

Chris Mattingly, Co-Founder

May 1, 2026
Product Updates
Introducing SparkLayer Forms - A better way to onboard wholesale customers

Onboarding new wholesale customers has always been one of those things that takes far longer than it should. Missing documents, back-and-forth emails, manual data entry, spreadsheets that are out of date the moment you save them. It's not a great experience for your team, and it's not a great first impression for your customers either.

SparkLayer Forms is our fix for that.

What is SparkLayer Forms?

SparkLayer Forms is a native wholesale registration and B2B customer onboarding tool built directly into SparkLayer. It lets Shopify merchants create branded wholesale application forms that live directly on their storefront - capturing company details, tax IDs, documents, and custom fields in a single submission.

Unlike generic form builders, SparkLayer Forms is built specifically for B2B wholesale workflows. The form, the review process, the approval, and the customer account setup all happen in one place - inside SparkLayer, connected directly to your store.

How it works

The workflow is straightforward:

Build your form

Create a fully customisable wholesale application form using a drag-and-drop builder. Add the fields you need - company details, VAT numbers, tax certificates, resale licences, custom questions - and organise them across multi-page flows with progress indicators to keep things simple for applicants.

Embed it on your store

SparkLayer Forms is a native wholesale application form builder for Shopify - add your form to any page of your website, whether that's a dedicated trade account page, your homepage, or alongside existing content.

Review applications in SparkLayer

New submissions appear instantly in your SparkLayer dashboard. Your team can review responses, expand answers, view uploaded documents, and approve or reject applications with a single click. Assign customer groups, tags, and rules as part of the approval process.

Accounts set up automatically

This is where it gets good. SparkLayer automates B2B customer onboarding by connecting wholesale application forms directly to customer account creation - automatically applying B2B status, customer groups, tags, and Sales Agent assignments on approval. No manual setup, no re-keying data into your platform.

Customers start ordering immediately

Once approved, customers are notified and can log in straight away - seeing their B2B pricing, payment terms, and account details just like any other SparkLayer wholesale customer.

What you can do with it

A few of the things merchants are already using SparkLayer Forms for:

Built for the whole team

SparkLayer Forms is designed to work for everyone involved in wholesale onboarding.

For your sales and operations team - less time buried in admin, more time selling. Review and approve applications in one place, with all the information you need and no chasing.

For your wholesale customers - a clear, professional application process that sets the right tone from the very first interaction. No confusing email threads, no wondering where their application has gone.

For your business - data captured cleanly, customer accounts created accurately, and a process that scales without adding headcount or complexity.

Available now

SparkLayer Forms is available now for all SparkLayer customers on Shopify. Existing customers can enable it directly from their SparkLayer dashboard - no developer needed.

New to SparkLayer? You can start a free trial and have your first wholesale registration form live on your store today.

For full setup instructions, visit our SparkLayer Forms Help Docs or explore the SparkLayer Forms feature page to learn more.

Chris Mattingly

Chris Mattingly

Co-Founder & CEO, SparkLayer

Chris is an experience eCommerce specialist, co-founding UK eCommerce agency blubolt in 2006. For over a decade, Chris helped build and oversee their proprietary platform and worked with some of the UK's fastest growing retailers. At SparkLayer, Chris oversees the product strategy and - when he's not playing peekaboo with his daughter - enjoys staying active with golf, tennis, climbing, and hiking to name a few!
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