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  • Empower your sales team with sales agent ordering
  • Automate previously manual tasks, and much more!

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SparkLayer releases major updates to their Sales Agent tool, making it even easier for B2B sales team to manage orders

Chris Mattingly, Co-Founder

October 7, 2023
Product Updates
SparkLayer releases major updates to their Sales Agent tool, making it even easier for B2B sales team to manage orders

One of the most popular features of SparkLayer is our “Sales Agent tool” that lets merchants embed their sales team into their B2B ordering experience. Once set up, Sales Agents can login and then place orders and manage accounts on behalf of their B2B customers. It’s a great way for sales teams to feel part of the online experience and save time on previous manual and time-consuming tasks.

Today, we’re excited to announce a range of major updates to our Sales Agent tool, that now makes it an even more powerful tool for B2B sales teams to use. And for merchants looking at levelling-up their B2B processes, it’s now even easier to onboard their sales team and bring more automation to their B2B processes. Let’s dive into the new features!

1. Instant price editing

Our built-in powerful B2B pricing engine lets customers see their exact B2B pricing rules when they login. However, what if a Sales Agent needs to make an ad-hoc change to a price or apply a discount to a range of products in one go? With our instant price editing feature, Sales Agents can now edit pricing “inline”, allowing them to edit prices in real-time before placing an order. It’s a brilliant way to apply price changes on-the-fly without needing to create special price lists or discounts behind the scenes.

2. Create new customers

The second update is another major time-saver for Sales Agents - the ability to create new customers right from within the website. This new feature lets Sales Agents rapidly add a new customer and begin placing orders for them right away. It’s particularly useful if a Sales Agent is on the road meeting new customers, or at a trade show needing to place orders there and then with a customer.

3. Place Sales Agent Orders

Listening to feedback has always been at the heart of how we’ve innovated at SparkLayer. A recurring request from our community was for Sales Agents to have the ability to place orders for themselves. Now, Sales Agents can not only add products to their personal orders but also complete the checkout process independently. Whether it's for buying a product for an upcoming customer demonstration or making a personal purchase at a preferential rate, this update now gives them the ability to do this!

Round up

These updates are available right now for SparkLayer customers to benefit from and represent our commitment to evolving our toolset to help empower brands to grow their B2B operation. If you’d like to learn more about how our Sales Agent tool works, you can read our full guide here.

To explore more about how SparkLayer works and how it can streamline your B2B business, you can browse our full feature-set. If you’d like to discuss how SparkLayer can help solve your unique B2B challenges, please get in touch and we’d be happy to talk further!

Chris Mattingly

Chris Mattingly

Co-Founder & CEO, SparkLayer

Chris is an experience eCommerce specialist, co-founding UK eCommerce agency blubolt in 2006. For over a decade, Chris helped build and oversee their proprietary platform and worked with some of the UK's fastest growing retailers. At SparkLayer, Chris oversees the product strategy and - when he's not playing peekaboo with his daughter - enjoys staying active with golf, tennis, climbing, and hiking to name a few!
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