Verséa Health, Inc., launched in late 2018, is reshaping healthcare with cutting-edge diagnostic and therapeutic solutions. At its core, Verséa is committed to transforming the typically reactive healthcare system into a more proactive one, offering a range of innovative point-of-care, over-the-counter, and lab-based services for various diseases.
A key part of Verséa's mission is its involvement in scientific research, driving forward the development of new treatments for a wide range of diseases. The company holds an impressive array of global licenses, patents, and proprietary products and technologies. Their diverse product portfolio includes solutions for disease testing, eye care, wound care, bone regeneration, and natural therapies.
Verséa also offers consumer-focused healthcare services. These include a virtual primary care platform that provides easy access to lab and imaging services and a discount prescription card offering significant savings at pharmacies nationwide.
The challenge
When Verséa began evaluating its B2B platform, it quickly became evident that medical ordering required a different approach compared to standard eCommerce. Historically, this industry relied heavily on traditional forms of ordering, a stark contrast to the digital storefronts we see today. There were a number of key challenges identified:
- Expectation of White-Glove Service: Many of Verséa’s accounts were accustomed to a high level of personalised service. Transitioning these expectations to an online platform required a delicate balance of automation and human touch.
- Regulatory Compliance for Products: In the medical field, certain products necessitate specific licenses or waivers from healthcare providers. Incorporating a system to collect and verify these during the checkout process was crucial.
- Dynamic Pricing Challenges: The pricing model in Verséa’s industry is highly fluid, often changing daily or varying based on client specifics like bulk orders. Developing a dynamic system to display and manage these personalised prices efficiently was essential.
- Complex Product Units and Bulk Ordering: Verséa’s products are sold in various units - from individual items to pallets. Additionally, some products have minimum order requirements. Integrating a system that not only manages bulk discounts but also dynamically updates relevant product information was a significant challenge.
- Ordering Controls Based on Payment Terms: Payment flexibility is a key component in B2B transactions. Verséa needed a system that distinguished between immediate payments, deferred payments, and the ability to create provisional orders (POs) for approval or modification before finalizing.
These challenges highlight that traditional eCommerce platforms fell short in addressing the nuanced needs of B2B commerce, particularly in a specialised field like medical supplies. The need for a more tailored solution, such as that offered by Sparklayer, became a strong option to consider to address these challenges.
The solution
Verséa implemented SparkLayer into a standalone B2B Shopify store and were able to enable a brand new B2B channel to accelerate their growth. With SparkLayer installed, this has now allowed:
- Sales Agent Empowerment: The Sales Agent tool in SparkLayer enables sales teams to manage customer accounts online efficiently. This includes order management, adding products, re-ordering, and even handling abandoned carts. This significantly streamlined Verséa's internal sales processes.
- Sophisticated Pricing Management: SparkLayer's pricing engine allows for the creation of customer-specific price lists and discounts, automated pricing rules, and support for complex pricing structures like tiered volume pricing and pack sizing. This directly addressed Verséa's challenge of dynamic pricing and bulk order management.
- Seamless Integration with Current Systems: SparkLayer's ability to work with existing eCommerce platforms and tools, along with the option for custom API integrations, ensures that Verséa can maintain its current workflows while adding advanced B2B functionalities.
- Quick-Ordering and Checkout: For customers who know exactly what they need, SparkLayer's quick-ordering feature streamlines the buying process, a significant advantage for busy healthcare providers.
- Credit Limits and Account Balances Management: This feature allows Verséa to set credit limits and monitor account balances for each B2B client, ensuring better control over credit terms and payment methods, a noted challenge in their B2B operations.
- Automated Data Import Tools: To handle the large volume of orders and customer data, SparkLayer offers powerful data import tools, which can save time and reduce errors in order processing and customer management.
The results
With SparkLayer integrating seamlessly with Shopify, this has brought a number of other key improvements:
- Customer Perspective Benefits: Verséa Health's adoption of intuitive self-service ordering has significantly enhanced the user experience for their customers. This change has brought greater transparency in pricing and availability, empowering customers to make more informed purchasing decisions. Additionally, the process of repeat ordering has become faster and more efficient, streamlining the overall shopping experience for returning customers.
- Technical Perspective Benefits: From a technical standpoint, the integration of automated data syncing with fulfillment software has streamlined Verséa Health's order management process. This advancement has not only reduced the prevalence of manual data entry errors but also cut down the associated costs. Furthermore, the system's enhanced scalability and flexibility allow it to adeptly adapt to changing business needs, offering a robust solution for evolving technical demands.
- Order Processing Efficiency: The efficiency of order processing at Verséa Health has seen a significant boost. By pushing all B2B orders directly into their fulfillment software, manual input has been eliminated, greatly reducing order processing time. This improved efficiency in handling orders has also allowed staff to focus their time and efforts on other critical business tasks, enhancing overall productivity.
- Sales Growth: Since implementing the new system, Verséa Health has observed a noticeable increase in sales volume. This growth is attributed to enhanced customer satisfaction, which in turn has led to repeat business and an increase in referrals. The positive impact on sales underlines the success of the new implementation in driving business growth.
- Customer Feedback: Feedback from B2B customers has been overwhelmingly positive, particularly in regard to the ease and efficiency of the new ordering process. This customer satisfaction highlights the effectiveness of Verséa Health's system in meeting the needs and expectations of their business clients.
- Average Order Value (AOV): There has been a marked improvement in the Average Order Value (AOV) at Verséa Health. This increase is largely due to the more streamlined ordering process and the enhanced opportunities for upselling, indicating the new system's effectiveness in boosting not only sales volume but also the value of individual sales.
“Verséa couldn't be more thrilled with the transformation SparkLayer has brought to our B2B operations. The integration with Shopify was seamless, revolutionizing not just our order processing but also enhancing our customer experience manifold. The ease of implementation and intuitive use of their platform have been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner in our business's evolution." ~ Colby Fox, Verséa Health, Inc
Explore more
To learn more about Verséa, their product range, and the story of their brand, visit their website.
To see how SparkLayer works with Shopify, you can explore via the links below: