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Grow your sales and simplify your B2B operations.

Are you ready to revolutionize the way your B2B customers order from you, from just $49 per month?

  • Use your existing website for your B2B customers
  • Let your customers place and manage orders online
  • Rapid setup, get up and running in days (or less!)
  • Empower your sales team with sales agent ordering
  • Automate previously manual tasks, and much more!
Teapigs

SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US.

Reece Downey,

Head of eCommerce, teapigs
Living Proof

Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and SparkLayer has reduced the opportunity for error.

Sarah Sorrentino,

Sales Operations, Living Proof
Asmodee

Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers.

Sophie Redgell

eCommerce Manager, Asmodee
Fresh Clean Tees

The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. HIGHLY recommend.

Dan Silverman

Fresh Clean Tees
Safestyle

SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier!

Tim Lewis,

CEO & Founder, SafeStyle

Trusted by 2,500+ brands from startups to enterprise.

Mesauda

🚀 Let's begin your B2B transformation.

Book a live product demo with expert Q&A. We'll go through your current challenges, how we've helped brands like you, and run through some of SparkLayer's features relevant to you.

Alex Weston

We'll get back to you within 1 hour (typically sooner!) to arrange a good time to speak. Alex Weston, Sales Director

Not quite ready for a chat? Try our interactive demo instead.
 You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store
SparkLayer vs Faire

An alternative to Faire.

While Faire is a popular wholesale marketplace, SparkLayer gives you full control to build and scale your own B2B channel — right from your existing eCommerce store.

Start Free Trial → Book a Demo
SparkLayer Rated 5 on Shopify App Store
SparkLayer versus Faire
Kenro
Planted
Spongelle
UNRL clothing
Darts Corner
Green & Wilds
Fable England
Wrap Magazine
Eco Flow
Slumber Pod
Relais & Chateaux
Mesauda
Slumber Pod
Miura Golf

What is Faire Wholesale?

Faire is an online wholesale marketplace that helps brands sell their products to independent retailers. Think of it like an Amazon for wholesale: your products are listed in a central marketplace and made visible to thousands of potential buyers. While this can drive exposure and sales, it also means giving up direct access to your customers - and handing over control of the buyer experience, pricing, and presentation to Faire. Discover why fast-growing B2B brands choose SparkLayer over Faire.

  • SparkLayer Benefits

    Keep control of your relationships.

    With SparkLayer, you sell wholesale directly from your own website – no third-party marketplace required. You keep full control of the buyer journey, customer data, and marketing. With Faire, your products are listed on their marketplace, and it’s Faire, not you, who owns the customer relationship.

  • SparkLayer Benefits

    Say goodbye to high commissions.

    Faire charges up to 25% commission on first-time orders and 15% on reorders, eating into your profits. With SparkLayer, you pay no transaction fees – just a flat monthly rate from $49/month – so you keep 100% of what you earn, no matter how much you grow.

  • SparkLayer Benefits

    One site. One platform. One experience.

    SparkLayer adds B2B features directly to your existing ecommerce store – so you don’t need to manage a separate platform. Your DTC and B2B operations share the same site, branding, and backend. With Faire, you’re limited to their layout and marketplace experience.

Choosing between Faire and SparkLayer comes down to one question: Do you want full control over your B2B channel - or are you happy for someone else to manage it for you?

Book a Demo

Frequently Asked Questions.

What is Faire Wholesale?

Faire is a wholesale marketplace that connects brands with independent retailers. It offers exposure to a large buyer network but limits your control over pricing, branding, and customer relationships. Orders are placed through Faire’s platform—not your own site.

Who are Faire's competitors?

Faire competes with other wholesale marketplaces like Abound, Tundra, and Bulletin. SparkLayer, however, takes a completely different approach. Instead of acting as a middleman, SparkLayer gives you the tools to sell wholesale directly through your own eCommerce store. This means you keep full control over the buying experience, customer relationships, and how your brand is showcased.

What are the biggest downsides of selling wholesale on Faire.com?

The biggest trade-offs are control and cost. Faire sets the rules for how your products are displayed, charges up to 25% commission, and owns the retailer relationship. You don’t have access to the same marketing tools or customer data you’d have with your own wholesale store.

What are the best alternatives to Faire.com?

If you’re looking for alternatives to Faire, you’ll find two main routes: other wholesale marketplaces (like Tundra or Abound), or a direct-to-buyer model using your own eCommerce store.

SparkLayer is a leading Faire alternative for brands that want to manage wholesale sales independently. Rather than selling through a third-party platform, SparkLayer lets you add full B2B functionality to your existing store—no separate site, no commissions, and no loss of control.

How does SparkLayer compare to Faire?

Faire is a marketplace; SparkLayer is a wholesale eCommerce solution. With Faire, you give up control in exchange for marketplace exposure. With SparkLayer, you get full ownership over how you sell wholesale - right from your existing eCommerce store.

Does SparkLayer charge transaction fees like Faire?

No. SparkLayer charges a flat monthly fee starting at just $49/month. There are no per-order fees, no commission, and no penalties for growing your wholesale channel.

Customer success stories.

Discover Shopify retailers using the SparkLayer B2B eCommerce platform.

"SparkLayer couldn’t have been easier to setup. B2B ordering has been on our roadmap for years, but we’ve never been able to justify the budget or time required. SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
Teapigs

Reece Downey,

Head of eCommerce
Read their story
"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."
Living Proof

Sarah Sorrentino

Sales Operations
Read their story
"When I came across Spark Layer I genuinely thought it was too good to be true, because it solved 99% of these pain points via an app utilising our existing D2C website assets. Even when the team were helping us to complete installation it felt like there had to be a catch... but it never came. I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."
Two Dudes

Tomas Tappin

Co-Founder
Read their story
"The Sparklayer platform provides a turnkey Shopify solution granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. Using a cloned version of our Shopify theme, the Sparklayer team layered their wholesale-specific code into the purchasing interface, cart, and checkout of our Shopify theme, allowing Fresh Clean Tees to launch wholesale.freshcleantees.com with no additional development work. Sparklayer provided 10-star support throughout the entire process."
Dan Silverman, Senior eCommerce Product Manager, Fresh Clean Tees

Dan Silverman

Senior eCommerce Product Manager
Read their story
"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a MUCH improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality. I highly recommend this app!"

Ed Smith

IT Director
Read their story
See more customer stories

Ready to move beyond Faire?

Try SparkLayer today and see why it’s the best B2B solution.

Faire vs SparkLayer

Why SparkLayer is the best Faire alternative for wholesale eCommerce?

Whether you're starting out with wholesale or scaling globally, SparkLayer gives you the full B2B experience – without the high commissions or limitations of a marketplace like Faire.

  • Own the relationship with your customers
  • No commission or hidden fees
  • Fully customisable buyer experience
  • Layer on to your existing website
  • Starts at just $49/month
Start Free Trial → Book a Demo
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