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See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

  • Get a tailored walkthrough based on your business
  • Learn how it works with your existing systems
  • Get a plan for rollout and adoption
  • Live with Q&A with a B2B eCommerce expert
Nutrition Faktor

900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.

Mike Bires

Founder and CEO, Nutrition Faktory
Paleo Ridg

24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.

Will Green

Director of Sales, Paleo Ridge
Nature's Path

10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.

Deanne Gee-Wing

eCommerce Manager, Nature's Path

Let's begin your B2B transformation.

Drop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!

Alex Weston

We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team

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 You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store
SparkLayer vs JOOR

An alternative to JOOR.

Looking for a smarter alternative to the JOOR wholesale platform? SparkLayer lets you run your B2B and DTC operations all in one place - without the complexity of managing a standalone system like JOOR.

See SparkLayer running on your store. Like magic.

Or try one:
Rated 4.9 out of 5 from 382 reviews on the Shopify App Store 4.9 ★ · 382 reviews
Book a live demo → Try free

Join 3,500+ brands, distributors, and manufacturers of all sizes.

All comparisons

Looking for a JOOR alternative?

Discover why global retailers (not just fashion brands) chose SparkLayer over JOOR.

One seamless B2B and DTC site.

JOOR runs as a separate, standalone wholesale platform—which means managing two systems, two logins, and lots of manual work to keep everything in sync. SparkLayer layers directly onto your existing eCommerce store (like Shopify), so you can manage your entire DTC and B2B experience from one place.

Transparent pricing.

JOOR’s pricing isn’t publicly available, but be sure to ask them about transaction fees, user licenses and additional fees for integrations. In contrast, SparkLayer offers a free plan, with paid plans from just $49/month, no transaction fees, unlimited user accounts included, and all the B2B features you need to sell wholesale - built in as standard.

You own the customer relationship.

With SparkLayer, you sell B2B products directly through your own store—giving you full ownership of your customer relationships In contrast, JOOR’s marketplace model lists you alongside other brands, but JOOR owns that relationship with the customer, not you. Many brands find that traffic and sales through the marketplace fall short compared to running their own store. SparkLayer helps you stay in control—and build stronger, long-term connections with your customers

If you're considering JOOR for your wholesale operations, SparkLayer offers a simpler, more cost-effective alternative - with faster setup, no commission fees, and full control over your B2B experience.

JOOR versus SparkLayer for B2B.

Whether you’re in fashion or any other sector, SparkLayer offers a quicker, more scalable way to manage and grow your wholesale business.

FeaturesWhat to consider for your B2B store JOOR SparkLayer
Platform setup Runs as a separate standalone platform Works on your existing store (Shopify, Wix, and more)
Branded experience Buyers leave your website and log in to a separate JOOR portal Buyers stay on your own site, with your design and branding
Ecosystem compatibility Cannot use your store’s existing apps or integrations Fully compatible with your store’s existing apps and workflows
Transaction fees Enterprise-level fees may apply 0.00% - No transaction fees
Sales agent access Requires a separate app for reps Intuitive web-based access for sales agents
B2B customer experience Custom buyer environment, separate from your storefront Seamless B2B layer on top of your live storefront
Pricing transparency Custom pricing, typically high annual costs From $49/month with no hidden extras
Time to deployment Weeks or longer with onboarding and training Plug and play – go live in under 24 hours
Support Enterprise-style support tiers, limited flexibility Fast onboarding and responsive B2B expert support
Product updates Slower release cycles tied to enterprise roadmap Monthly updates focused on B2B enhancements

Scroll the table sideways for the detail on each row.

With SparkLayer, you skip the complexity of managing a separate wholesale platform like JOOR and bring your entire B2B experience directly into your existing Shopify store - all in one unified setup.

Book a live demo → Try free

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Haircare United States
Living Proof

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

Read Customer Story
Food & Drink United Kingdom
teapigs

30% increase in B2B average order value since going live

"SparkLayer couldn’t have been easier to setup. It allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."

Read Customer Story
Entertainment United Kingdom
Asmodee

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

Read Customer Story
10x B2B growth
“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”
Nature’s Path Read the story
Sports & Recreation Australia
Sea to Summit

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

Read Customer Story
Food & Drink United States
Nature's Path

Nature's Path 10x B2B growth and a 400% AOV surge

"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."

Read Customer Story
Fashion United Kingdom
Cubitts

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

Read Customer Story
Homeware United Kingdom
Nkuku

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

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Food & Drink United Kingdom
Rave Coffee

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

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Food & Drink United States
Nutrition Faktory

900% B2B growth and 75% less admin for Nutrition Faktory

"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."

Read Customer Story
Sales agent ordering
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”
Scott Taylor, Managing Director, Watersports World Read the story
Sports & Recreation United States
Modo Yoga

50% reduction in manual tasks and elimination of customer complaints

"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."

Read Customer Story
Food & Drink United Kingdom
Paleo Ridge

24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade

"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."

Read Customer Story
Beauty & Cosmetics New Zealand
Two Dudes

Bringing B2B self-service to a rapidly growing brand

"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."

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Food & Drink Germany
Vote Coffee

From cafés to clicks - a seamless shift to B2B online ordering

"A lot of our customers have their own personalised coffee - they have their own house blend. Each customer can see the specific order rules for their account, like free shipping, minimum order requirements - it's just all very straightforward. And in terms of saving time, it works really well for us!"

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Personal Care United Kingdom
Mooncup

Self-serve, scalable, and seamless B2B.

"What I was able to do is essentially set up SparkLayer to be my little ERP - I now process orders for bigger customers through SparkLayer as well. Thanks to SparkLayer, we get the time back to speak to our customers about the fun and important things. When it comes to order management and tracking, the systems can do that talking for us."

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Home & Garden United Kingdom
Horti House

Horti House’s journey to scalable success.

"It’s been really important to give customers options based on what they need, and to allow customers to change between price lists dynamically. We needed a user-friendly website which customers can navigate as if they’re just doing their shopping, so SparkLayer has been invaluable here. We’ve been using the Sales Agent tool since day one."

Read Customer Story
Sports & Recreation Australia
Ashtabula

Ashtabula’s 40-hour weekly savings with SparkLayer

"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."

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Industrial United States
Schneider Electric

Building a scalable B2B channel for Schneider Electric

"The big step was giving our distributors across Latin America a system that actually worked the way they needed. Before, it felt like we were trying to fit B2B into something that wasn’t built for it. Now, with SparkLayer and Latech, we’ve got a platform that’s simple, scalable, and easy to manage."

Read Customer Story
Homeware Holland
SNURK

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

Read Customer Story
Homeware United Kingdom
Robert Welch

Consolidating and automating DTC & B2B operations

"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality!"

Read Customer Story
40+ hours a week back
“We're a small team, so to basically claw back a full-time person in time is quite significant for us”
Bevan Read, Co-Founder, Ashtabula Read the story
Industrial United Kingdom
Specialised Welding Products

Driving 139% revenue growth in just 12 months

"Some of our products have to be bought in pack sizes because it makes more sense for the warehouse, as they're not having to split up boxes. We also have a lot of variants of products, like our wires, which come in different sizes and in different packs as well. This saves the warehouse team precious time - and time is money!"

Read Customer Story
Technology United States
Gentec

4x faster processes and 75% less manual work

"In my quest to find a B2B platform, when SparkLayer said they had sales reps, when they said they had multiple price lists, we set up the call. When I was talking to the two founders of the company and was able to tell them where our pain points were, how we're looking to architect it, and what features we needed, they were very receptive."

Read Customer Story
Fashion Denmark
Soi

From manual wholesale orders to 73% AOV growth

"I thought the B2B engine that Shopify had was way too expensive for our needs, and then I tested out SparkLayer and really liked it. It was very simple to set up - I think they have exceptional customer service. So very quickly, we got SparkLayer, and it's been part of what we've been doing from the beginning."

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Fashion United States
Twillory

Saving hours per week - Twillory's tale of wholesale success

"SparkLayer definitely saves time because we have a lot of customers who are not used to ordering online - they like to send us their order and then we put it in. What we really like is that we're using our native themes with SparkLayer so that this looks like our normal website. It saves us hours a week on putting in orders because that really took us forever."

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Food & Drink Ireland
Bewleys

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

Read Customer Story
Pharmaceutical Germany
Apo Group

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

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Sports & Recreation United Kingdom
Watersports World

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

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Food & Drink United Kingdom
Firepot

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

"What I see is the fact that we can grow with a system like this, where it's flexible and gets improved constantly. The most impressive bit was the speed of it - I got it up and running in 3 hours. I’ve probably installed 50 other platforms - and I think SparkLayer is a really good system. Best app I've ever used."

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Sports USA
Veia

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

Read Customer Story
50% fewer manual tasks
“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”
Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
Homeware United Kingdom
34 St John

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

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Workwear Australia
SafeStyle

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

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Homeware USA
Ennis Fabrics

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

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Fashion USA
Fresh Clean Tees

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

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Packaging Holland
Takeaware

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

Read Customer Story
Sales agent ordering
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”
Dan McNamara, President, VEIA Read the story
Sports & Outdoors USA
Lezyne

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

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Footwear Australia
Ergonx

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

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Food & Drink New Zealand
Good George Brewing

How sales agents functionalty helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

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Healthcare United States
Versea

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

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Beauty & Cosmetics Canada
Divine Essence

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"

Read Customer Story
Signage New Zealand
George & Willy

From manual to magical: transforming the B2B process

"As a creative business, we wanted to design a minimal yet functional store to capture our B2B audience. SparkLayer's powerful integration allowed us to build exactly this and allowed us to create a store we are proud to display to our B2B customers."

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Technology France
Cosmo Connected

Helping power Cosmo Connected's wholesale expansion

"The Sparklayer team has been very reactive to help us quickly build our new B2B system. Sparklayer is easy to install and it now saves us a lot of time so we can focus on growing our business."

Read Customer Story
See more customer stories

Ready to try the smarter JOOR alternative? Try SparkLayer today and see why it’s the best B2B solution.

Whether you're just getting started with wholesale or scaling globally, SparkLayer gives you the full B2B experience – without the complexity, cost, or limitations of a standalone platform like JOOR.

  • Manage your B2B and DTC in one place
  • All the B2B features you need - built in as standard
  • Unlimited user accounts included
  • Free plan available. Paid plans from $49/month
  • Top-rated Shopify app with a 4.9-star rating
  • Purpose-built for B2B and wholesale brands
Book a live demo → Try free
SparkLayer versus JOOR

What merchants say on the App Store. Rated 4.9 out of 5 from 382 reviews.

July 17, 2026

Building a B2B site is always a challenge and usually quite unique for each business. With SparkLayer the core functionality is solid, reliable and simply works (which is surprisingly uncommon).

The customer support and response times are consistently good too, the team is knowledgeable and always willing to work with us to overcome challenges.

SparkLayer have done a good job with delivering a trade experience on Shopify and we're excited to work with them to help improve over time.

Bigjigs Toys B2BUnited Kingdom

July 15, 2026

The Sparklayer app allowed me to completely avoid moving to Shopify Plus! Saved me thousands of dollars. I needed to add wholesale and b2b pricing to my site but, traditionally, using Shopify Plus was the only way to do it. I'm so happy I found this app.

Also, I wanted to do some customizations and the support team at SparkLayer got on a live video call with me AND ended up doing a number of custom coding requests for me, free of charge. They are fantastic!

I've been using Shopify for over a decade and this is one of the better apps I've used. Highly recommend!

Dorell WholesaleUnited States

June 30, 2026

Great people to work with and a really nice piece of software. SparkLayer is easy to use, well thought out, and makes managing B2B customers much simpler. The team are helpful, responsive, and genuinely care about making the experience smooth.

VIP Hairdressing SuppliesUnited Kingdom

May 20, 2026

Sparklayer is working well for us. It looks good and is definitely giving an improved experience for our customers. There are still a few more features we'd like Sparklayer to develop but the team have been open to taking on these suggestions. Importantly, the Sparklayer team have been great - very responsive and helpful in dealing with any questions or problems to solve.

BRANDEXNew Zealand

Read all 382 reviews on the Shopify App Store →

Questions & Answers.

What is JOOR?

The JOOR system is a platform for fashion brands to help them manage their B2B and wholesale operations. The JOOR system runs separately from a fashion brand's main ecommerce store, so they would need to manage your DTC and B2B operations separately. In contrast, SparkLayer integrates directly with existing eCommerce stores (like Shopify), so retailers can manage their entire DTC and B2B experience from one place.

Who uses JOOR?

JOOR is used by fashion brands to manage wholesale orders. By contrast, SparkLayer is industry agnostic, supporting fashion brands as well as other verticals. SparkLayer is trusted by leading brands such as Living Proof, TeaPigs, Robert Welch, Planted, Relais and Chateaux.

What is the JOOR wholesale platform?

JOOR is a B2B wholesale system designed primarily for fashion and apparel brands. It operates as a standalone platform, which means your B2B store is separate from your DTC site - creating extra complexity for teams managing both. In contrast, SparkLayer layers B2B functionality directly onto your existing ecommerce store, so you can manage DTC and wholesale in one place- with one login, one product catalog, and one customer experience.

Why consider JOOR competitors like SparkLayer?

Unlike the JOOR B2B platform, SparkLayer integrates seamlessly with your existing store, allowing you to sell wholesale without managing a separate system and still keep full control of the customer experience.

How much does JOOR cost?

JOOR’s pricing isn’t publicly listed and may vary depending on features, user licenses, and your business size. Many brands also face additional costs for onboarding, integrations, and ongoing support.

In contrast, SparkLayer starts at just $49/month, includes unlimited user accounts, and integrates directly into your existing Shopify store – with no transaction fees or hidden charges.

Can I use JOOR with Shopify?

JOOR does not integrate directly with Shopify for storefront functionality. It operates as a standalone platform, which means your wholesale and DTC experiences are managed separately. With SparkLayer, you can run B2B directly through your Shopify store – using the same product catalog, branding, and backend systems.

Is SparkLayer suitable for fashion brands?

Absolutely. SparkLayer is trusted by fashion and apparel brands worldwide to deliver a seamless B2B experience. With features like customer-specific pricing, product visibility controls, and easy sales rep ordering, it’s a flexible and scalable alternative to JOOR – especially for Shopify merchants.

Comparing your options? See how SparkLayer stacks up against the other platforms on your shortlist.

See every comparison →

SparkLayer vs Shopify Plus Plus-level B2B on the Shopify plan you already have. SparkLayer vs Shopify B2B Where Shopify's free B2B tier stops, and what fills the gaps. SparkLayer vs Wholesale Gorilla A wholesale app comparison for growing Shopify merchants.
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