We’re thrilled to announce our partnership with industry-leading eCommerce data analytics solution, Conjura!
Conjura offers a powerful suite of data analytics tools designed to maximise eCommerce profitability. By providing SKU-level insights on ad spend, contribution margin, and more, Conjura enables businesses to make data-driven decisions.
Designed to enhance marketing strategies and drive sustainable growth, Conjura’s features perfectly complement SparkLayer’s mission to scale B2B businesses.
Our partnership
By combining SparkLayer's B2B eCommerce platform with Conjura's advanced data and analytics, merchants are equipped with the tools necessary to drive strategic growth and operational excellence:
- Retail insights - understand buying behaviour at B2C and B2B levels respectively, get to know your customers better, and explore key trends and updates at a glance.
- Enhanced visibility - gain comprehensive, centralised analytics on product performance! Discover contribution margins, profitability, and forecasting support with SKU-specific reporting.
- Strategic decision-making - with a holistic view of your B2B business operations, you can better identify opportunities and address challenges proactively.
- Optimise paid content - enhance your paid ads at a channel level to boost ROAS and ROI and lower CAC across the board. Get more for your money through data-driven decisions!
- Streamlined operations - the seamless integration of analytics and eCommerce functionality simplifies workflows, reduces manual processes, and enhances operational efficiency. Explore more
As part of our ongoing partnership, Conjura wrote a fantastic contribution to our micropaper on key metrics for B2B success.
If you’re an existing Conjura or SparkLayer customer and are interested in this integration, please reach out to our Sales Director to find out more. If you’re new to SparkLayer, please book a demo with us to discover how we can drive your B2B growth!