After working with thousands of successful B2B brands, one key theme keeps emerging - the importance of a sustainable customer adoption strategy. Building a great self-serve journey is only half the battle - getting customers to actually use your platform is where the real challenge begins!
So, in response, we’re excited to officially launch a brand-new resource to help businesses address exactly that, in collaboration with the fantastic Forward Studios.
It’s a jam-packed 4-part video series paired with a detailed 80-slide guide, all focused on helping B2B brands develop a strong, successful adoption strategy. Each video covers a different stage of the journey, from first impressions and initial engagement to long-term adoption and customer advocacy.
Explore today
You can explore the full series and download the guide here.