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  • Live with Q&A with a B2B eCommerce expert

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Alex Weston

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Love B2B eCommerce

Love B2B eCommerce - your wholesale toolkit is now live!

Lucy Vinestock, Marketing Manager

August 6, 2025
Best Practice Guide
Love B2B eCommerce - your wholesale toolkit is now live!

B2B eCommerce has always had a bit of a reputation for being time-consuming, cumbersome - even, dare we say it, boring.

So it’s no wonder we get brands tearing their hair out and coming to us for support. Not just to level up their B2B functionality, but to drive customer adoption, market their store better, and, most importantly, fall in love with wholesale again!

That’s why we created Love B2B eCommerce - the destination for delivering a wholesale experience that brands and buyers alike will love.

We’re covering the most common topics we get asked about, including customer engagement, retention, marketing, and more. With informative guides, how-to videos, customer success stories, and your very own, access-all-areas, hands-on expert.

That’s right, you’ll be able to book a tailored consultation with our in-house wholesale wizards.

Whether you’re still figuring out if B2B is right for your business, need a hand choosing which functionality your buyers need the most, or simply want a chat about how to scale more effectively, we’re here!

Access our B2B eCommerce hub now - and don’t forget to register for updates so that you’re the first to know when each new topic drops!

Lucy Vinestock

Lucy Vinestock

Marketing Manager, SparkLayer

Lucy’s background in Marketing covers the entire eCommerce spectrum, and she joined SparkLayer in December 2023 to supercharge our efforts. From content and partner marketing to data analysis and SEO, Lucy is overseeing our full Marketing strategy. When she’s not colour-coding spreadsheets, she’s probably up a mountain, at a yoga class, or cooking up a storm in the kitchen.
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