Whether you’re just starting out on your B2B journey or are replatforming, Wix is one of the easiest ways to scale your wholesale.
It’s simple to set up, packed with great features, and designed for any brand to easily start selling online. But as your business grows (especially if you’re expanding into Wix B2B eCommerce), the platform’s functionality on its own may feel slightly limiting. That’s where SparkLayer comes in!
SparkLayer’s mission is to make wholesale easier and more enjoyable for brands and buyers alike - so it made perfect sense to partner with Wix. Our tools give online stores the missing Wix B2B functionality they need, without expensive monthly fees or extensive development work.
By connecting SparkLayer to their Wix store, B2B brands can unlock bulk selling options, simplifying the buying process for customers and scaling their business to success. In this guide, we’ll explore how SparkLayer can boost your Wix store with wholesale features.
How can I make my Wix shop B2B eCommerce-ready?
While Wix is a great platform for direct-to-consumer (D2C) and retail brands, it doesn’t currently have all the features you typically need to get started with B2B, like:
- Simplified, modern bulk ordering processes
- B2B-specific pricing and payment methods
- The ability to segment Customer Groups
- B2B quoting management tool
- Wholesale discounting functionality
That’s why more merchants are turning to SparkLayer - our software literally layers onto your existing eCommerce setup to create a Wix B2B shop that’s ready to scale!
What features does SparkLayer add to Wix?
We’ll cover the six biggest features that SparkLayer can add to your Wix B2B eCommerce store.
B2B-specific pricing
One of the first challenges Wix wholesale businesses face when transitioning into B2B is pricing. You likely already have D2C or retail prices set up - but B2B buyers expect different prices based on volume, customer type, or negotiated agreements.
With SparkLayer, you can add the following settings to your existing Wix store:
- Create customer-specific price lists
- Set tiered pricing (e.g. 5% off for 10+ units, 10% off for 50+)
- Show wholesale pricing only to logged-in B2B buyers
- Automatically display the correct prices for each customer
This transforms how you handle wholesale customers. Instead of emailing price sheets or manually updating orders, your buyers can simply log in and see their bespoke product and price list.
Bulk ordering made simple
While Wix is a brilliant out-of-the-box option for D2C buyers, your wholesale customers want a different experience. They’re less bothered about browsing endless catalogues and product pages - instead, they want to see what’s in stock and how much it costs. SparkLayer helps make bulk ordering faster and easier on your B2B Wix store:
- Search and add by SKUs directly
- Add multiple products or variants to the cart at once
- Save and reorder previous purchases or ‘shopping lists’
- Upload CSV files for large orders
This streamlines the buying process, reduces friction, and makes your Wix B2B shop a far more professional experience for your customers.
Manage the full quoting experience
Quoting is a big part of the process for a lot of B2B brands - and it’s not something Wix currently supports. SparkLayer’s quoting engine lets your customers build a cart, request a quote, and then receive an adjusted order from you - all within your Wix store setup.
That means no more manual back-and-forth on email threads and spreadsheets; instead, everything is tracked in one place within SparkLayer. You can communicate directly with customers to negotiate pricing, adjust (and reject) quotes, and approve orders. You can also add internal-only notes to your team. This is a significant upgrade if you’re running a Wix wholesale business that often negotiates orders!
Sales Agent ordering
Masquerade ordering is quickly becoming an expectation within B2B - and it’s another tool that SparkLayer can add to your existing Wix B2B shop.
Our Sales Agent tool allows your Sales reps to log in on behalf of your customers and either a) add items to their basket for them to approve and order or b) add items to their basket for them and process the order.
This is a great way to bring legacy or more traditional customers on board who have previously been ordering via email or phone calls. It can also incentivise repeat business, as you’re making it even easier for customers to order from you. You’re going above and beyond to enhance their customer experience - something that goes a long way when it comes to building meaningful business relationships.
Flexible payment methods
Online D2C payments are pretty straightforward - retailer buyers pay upfront with their card details or use a buy now, pay later (BNPL) option. Your Wix site will already be able to support these types of payment, with instalment options like Klarna, Afterpay, and Clearpay.
When it comes to B2B, you’ll want to add some extra payment features to your Wix B2B shop. Using a platform like SparkLayer, you can add on functionality that your customers want - like payment by invoice, credit or net terms, or purchase orders (POs). You can also enable requests for quotes (RFQs) as mentioned above. By layering wholesale functionality onto your existing Wix site, you’re able to accommodate B2B payment requirements without disrupting your retail business.
Is SparkLayer right for your Wix wholesale setup?
Wix is a fantastic base to build out your eCommerce website, and adding SparkLayer opens up a whole world of B2B features and potential! Whether it’s better pricing tools, faster bulk ordering, or quoting, SparkLayer is designed to boost your B2B and give your buyers the experience they expect.
We’d recommend using a platform like ours to add those extra wholesale features - it’s cost-effective, accessible to businesses of all stages, and doesn’t require extensive development work! You can also layer it directly onto your Wix setup, meaning there’s no need to replatform or go through a big change management process.
Already set up on Wix and looking to add wholesale functionality? Check out our Help Docs for more information on getting set up, or book a call with our team to learn more!