Love B2B eCommerce
This guide is part of our Love B2B eCommerce hub - you can find more articles like this one, case studies, and in-depth videos to support your wholesale growth right here! Schedule a personalised, 1:1 consultation with our expert team, and we’ll guide you through every step of your wholesale journey!
Running your B2B on Shopify shouldn’t feel like you’re constantly working around limitations. But for a lot of brands, that’s still the reality.
Buyers want the same intuitive, polished experience they’re used to when shopping as a B2C buyer. Behind the scenes, your team needs clean data and fewer hours spent fixing spreadsheets or chasing information.
If one side fails, the whole operation becomes stressful, expensive, and slow to scale. That’s where the combination of SparkLayer and Synder comes in.
Combining SparkLayer and Synder for B2B Shopify success
SparkLayer looks after the buying experience – the part your customers actually see and interact with every day. It unlocks real B2B capabilities such as personalised pricing, quick ordering tools, B2B payments, customer account areas, and tailored shipping rules.
Meanwhile, Synder handles the financial operations after checkout. Every Shopify order, payout, and refund is automatically synced and reconciled with accounting systems like QuickBooks and Xero.
When those two sides work smoothly together, Shopify becomes a channel you can truly scale for B2B growth.
That’s why SparkLayer and Synder have co-created a complete 12-step guide designed to give merchants a clear route to Shopify B2B success. It covers best practices for everything from data management and customer onboarding to ongoing automation and reporting.
Here’s a preview of some of the changes you can make straight away to strengthen your B2B setup…
Make your B2B store feel familiar
B2B buyers are also B2C buyers.
They enjoy the convenience and clarity they get when online shopping as consumers, and they expect the same experience when placing B2B orders. If your store feels outdated or complicated, they’re more likely to pick up the phone or look elsewhere.
With SparkLayer, you can enhance your existing B2B Shopify store without rebuilding your theme or going through a long development project.
Wholesale buyers gain access to features that feel like a natural extension of your brand. Consider a fully-functioning My Account area where they can view negotiated pricing, manage and track orders, update delivery addresses, and download invoices whenever needed. They also get access to relevant payment methods and shipping rules that reflect their relationship with you.
While buyers are enjoying that smooth front-end experience, Synder ensures that everything happening in the background remains neat and accurate. Every order is recorded correctly with the right tax information and financial data included. This prevents the common B2B problem of complex records that require manual reconciliation weeks later.
It all adds up to an ordering process that feels more trustworthy for customers and more manageable for your internal teams.
Streamline reordering
Most B2B sales come from repeat customers. When your best customers keep coming back, revenue becomes steadier and forecasting becomes easier. But for recurring orders to increase, the process must feel effortless.
SparkLayer helps repeat customers reorder in seconds by allowing them to access their order history, duplicate previous purchases, and turn frequently-bought items into personalised Shopping Lists.
Many buyers already know exactly what they need, so giving them shortcuts speeds up purchasing, increases order frequency, and makes your store a preferred choice.
Those repeat purchases are also automatically tracked by Synder, giving your team clarity about revenue performance. With cleaner data and real-time insight into sales behaviour, it becomes easier to budget, manage inventory, and identify opportunities for account-specific growth strategies.
What feels like a simple shift to the buyer’s experience becomes a powerful driver of retention behind the scenes.
Free your finance team from manual work
More orders shouldn’t mean more manual work - but often, that’s what happens.
An increase in wholesale orders often means more reconciliation, more spreadsheets, and more room for costly errors. Finance teams can easily become overwhelmed, which slows growth instead of supporting it.
Synder syncs all financial data automatically. This means your finance team gets the full picture - in real time - instead of trying to reconcile data later down the line.
Synder is built to change that. By automatically syncing Shopify B2B data (including line items, taxes, and fees), Synder removes the manual work that typically sits on the shoulders of finance teams.
This not only protects profitability but also means decisions can be made using real-time data rather than outdated reports. SparkLayer works to create a better B2B Shopify experience by ensuring this data is clean and detailed from the start.
Tailor pricing and payment rules to each customer
Flexibility around pricing is often what defines B2B eCommerce. Wholesale relationships are based on negotiated discounts, minimum order quantities, exclusive products, and varying payment terms.
With SparkLayer, you can set up Customer Groups that automatically determine price lists, product visibility, and the payment methods each customer is allowed to use.
For example, a new account may be required to pay upfront, while a long-standing, trusted customer could be offered net terms.
Each time an order is placed, Synder logs the correct pricing, tax rate, and payout information directly into your accounting system. This means your finance team always has accurate visibility of business performance.
On top of this, as customers grow, you can use Shopify Flow to automatically upgrade their pricing tier based on demand. This helps you nurture loyalty while reducing the time spent on manual admin tasks.
A partnership built for growth
SparkLayer and Synder each solve key elements of the B2B eCommerce challenge. One focuses on giving buyers a seamless experience; the other ensures your numbers stay accurate as you grow.
Together, they create a strong foundation to grow your wholesale channel without adding unnecessary workload - especially for brands growing B2B on Shopify.
The full guide explores even more ways to improve your B2B Shopify setup, from tax handling to reporting, incentivising early adoption, and keeping data reconciliation smooth even as sales increase. Read the full version on Synder’s website.
Build your Shopify B2B setup with SparkLayer
We’d love to discuss your plans and show how your B2B on Shopify could work smarter, not harder. Book a bespoke 1:1 consultation with our team, or request a demo of our platform! You can also learn more about SparkLayer and Synder’s partnership.