Plans for every stage of B2B growth.

Start free, upgrade when your wholesale does. Every paid plan comes with a 14-day free trial.

4.9 from 384 reviews on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers

Compare plans & features Every B2B feature side by side, so you can see exactly where each plan stops.

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Plan All plans include 14-day free trial & ongoing support	Basic Free	Starter $49 per month	Growth $149 per month	Pro $299 per month	Enterprise From $499 per month
Plan Summary
B2B orders per month The number of B2B orders processed via SparkLayer per month	5	50	100	150	Custom
Sales agents The number of sales agent users included (see below for more)	0	1	2	5 (+$39 for each additional)	Custom
Advanced Features
Intelligent Cart (AI powered) Instantly build orders by uploading files or forwarding emails with our Intelligent Cart
Sales agent ordering Allow sales agents to login and place orders on behalf customers
Quoting engine Transform how you manage B2B quotes and unify how your sales team and B2B customers interact	$49 per month	$49 per month	$49 per month
Forms Capture, review, and approve wholesale customers with fully customisable forms.
Advanced discounts Unlock more extensive discount rules such as free products, discount limits, and compatibility rules
Invoicing Automatically generate invoices that B2B customers can download from their My Account area
Inventory locations Customise which stock locations to make available to your B2B customers
Custom file uploads Allow B2B customers to upload files (e.g. PDF documents) during the checkout
Branding optional Ability to remove the discrete "Powered by SparkLayer" logo at the bottom of the SparkLayer checkout
Custom API for integrations API access to build custom integrations for ERPs, CRMS, PIMs
Company users & workflows Allow companies to create "teams" of users that can share specific actions within their account
Test Mode Get access to a test (staging) and a live environment under a single account
Pricing & Product Rules (Price lists, discounts, quantity rules)
B2B Catalogs Control which products, variants and SKUs are visible to different customer groups.
Product and customer-specific pricing Ability to set custom pricing for product SKUs and to vary these across customers	Up to 3 price lists
Automatic and manual pricing Ability to set automatic pricing (e.g. 50% off retail prices) or manual pricing (via a CSV file)	Up to 3 price lists
API-driven pricing (e.g. ERP) Ability to use backend system to send pricing to SparkLayer via an API.
Percentage price adjustments Ability to set percentage discount rules against products and to vary this across customers
Customer-specific % discounts Ability to set customer-specific percentage discounts that apply on top of price lists
Product-specific discounts Ability to set additional discounts that apply on top of price lists
Multiple price lists Ability to set multiple price lists against a customer and to have 'cascading pricing' (first price takes priority)
Multi-currency pricing Ability to set price lists up for different currencies, e.g. USD, EUR, GBP
Retail pricing (MSRP) Ability to show MSRP (or RRP) pricingalongside B2B-specific pricing
Coupons and discount codes Ability to set promotional coupon codes to apply during checkout
Free product discounts Ability to give free products based on meeting specific criteria (e.g. spend over $100, get X free)
Pack sizing and unit quantities Configuration of product pack sizes, minimum and maximum order quantities
Display pricing as NET Ability to specify and display all pricing to B2B customers as net pricing (versus gross)
Product customisations Ability to configure product customisations (e.g. custom text) that can be added at a per-SKU level during checkout.
Stock display Ability to configure stock display rules on a per customer basis (e.g. hide or show stock)
Unit of measure pricing Ability to define pricing rules based on measure type (e.g. boxes, cartons, or pallets)
Customers (Self-service, payments, configurations)
Shopping lists Ability for customers to create custom shopping lists to quickly populate orders
Quick ordering Ability for customers to rapidly populate an order from collection and product detail pages
Quick re-ordering Ability for customers to track orders, re-order quickly from previously placed orders
Credit and balance management Ability to set credit limits against customers and display live balances
CSV order importing Ability for customers rapidly import an order via a CSV file
Order history and tracking Ability for customers to see their order history and live shipping tracking
Address book management Ability for merchants to configure whether or not specific customers can edit addresses
Purchase history and reports Ability for customers to view recent purchase reports by time period (e.g. most ordered products)
Customer-specific payment methods Ability to set specific payment methods on a per-customer basis versus at a company-wide level.
Checkout custom fields Ability to configure custom fields to capture additional data during the checkout.
Account custom fields Ability to configure custom fields to capture additional data for a customer account.
B2C stock reservation Ability to reserve stock for B2C customers if using a hybrid B2C & B2B store
Rapid multi-product ordering Ability to add multiple SKUs and quantities to an order in 1-click
Tax handling Use the tax configurations from your main website, ensuring customers have the correct tax rules applied.
Company Users Allow companies to create "teams" of users that can share specific actions within their account
Order approval workflows Ability to set roles and permissions for different customers and configure how they can place orders.
Orders (Payment types, shipping, configurations)
Payment by invoice terms Flexibility to set payment terms against a customer (e.g. net 15, net 30, net 60)
Payment on account Ability to allow customers to place orders on account, using their live credit balance
Request for Quote Ability to allow customers to place orders as quotes that can then be editted	$49 per month	$49 per month	$49 per month
Order total rules Ability to configure minimum and maximum order totals before placing an order
B2B-specific shipping rules Ability to configure specific shipping rules for B2B customers on a hybrid B2C & B2B store
Order flow Orders placed by B2B customers can optionally be routed as draft orders or completed orders
Sales Agent Ordering (Allow your sales team to manage B2B customer accounts)
Login as a customer Ability to login as a customer to manage their account
Place orders as a customer Ability to place orders on behalf of a customer at their B2B prices
Create new customers Ability to create new customers to place orders for
View customer order history Ability to view the full order history of specific customers and re-order
Manage shopping lists Ability to manage shopping lists on behalf of a customer and save their favourites
Store setup (Configuration)
Combine with B2C Allow B2C and B2B to be managed and run from a single store
Ready-made frontend widgets B2B ordering interface that can be enabled rapidly via code snippets
Low maintenance cost Ready-made widgets and components that don't require custom development
Full customisation of frontend experience Customise and configure your store and build a bespoke experience
Optimised for mobile and tablet Frontend experience fully compatible with mobile and tablet devices

Enterprise

For high-volume brands with more customised needs

📣 Everything in Pro, plus:

Customised B2B order volumes
Tailored to your specific business needs
Customised sales agent accounts
Manage accounts on behalf of customers Learn more
Dedicated expert consultation
Receive expert tried-and-tested B2B implementation advice
Dedicated technical support
Get access to priority 24/7 support for peace of mind
Systems integrations
Support for custom integrations into your B2B systems

Explore our enterprise plan.

Our enterprise plan comes with an expert service that includes:

Technical solution scoping

Full onboarding assistance

24/7 support & SLA

Ongoing customer success

Deliver a world-class B2B experience for your customers.
Pricing starts at $499 per month. Annual plans available.

Learn more →

Or Book a Demo

Add-ons available on any plan.

B2B CatalogsFree on every plan

Control what each customer group can see - trade-only lines stay off the retail store, exclusives stay exclusive, down to the variant.

Explore Catalogs Sales Agents$39/seat · 1 free from Starter

Give your reps their own sign-in and they order on behalf of the accounts they look after - at a desk, at the trade counter or out on the road.

Explore Sales Agents Quoting Engine$49/mo · free on Pro

Let buyers request a price, negotiate inside the platform, and turn the agreed quote straight into an order - with no email thread to lose it in.

Explore Quoting

Questions & Answers.

Pricing

How much does SparkLayer cost?

SparkLayer offers a free plan and several paid plans based on the size and requirements of your B2B operation. View pricing.

How does Enterprise pricing work?

Enterprise pricing is agreed according to factors such as:

Expected order volumes
Number of sales agents
Complexity of your backend systems
Storefront implementation requirements
Level of onboarding and ongoing support

Enterprise includes a planned implementation covering configuration, data migration, integrations and launch. Annual agreements are also available.

What counts as a B2B order?

Only orders placed through SparkLayer count towards your SparkLayer order allowance. Retail orders placed through the same eCommerce store do not count.

How do I sign up and install SparkLayer?

Start a 14-day trial and follow the guided onboarding process to set up pricing, customer groups and storefront components. If you have more complex requirements, book a demo and our team will help plan the implementation.

Are there contracts or commitments?

Starter, Growth and Pro are monthly plans that you can cancel from the SparkLayer dashboard. Enterprise agreements usually have a longer term based on the agreed project and service requirements.

What happens if I exceed my order allowance?

SparkLayer will continue working. Our team will contact you to discuss whether another plan would be a better fit. Each order created through SparkLayer counts towards the allowance, including orders that are later cancelled or refunded.

Are there transaction fees for manual B2B payment methods?

SparkLayer does not add transaction fees to manual payment methods such as payment on invoice or request a quote. Online card payments remain subject to the fees charged by your eCommerce and payment providers.

Will I be billed in US dollars?

SparkLayer subscriptions are billed in US dollars. This matches the billing currency used by platforms such as Shopify and Shopify Plus.

How am I billed each month?

You can see your subscription and a breakdown of charges in the billing section of the SparkLayer dashboard. Shopify customers are billed through Shopify's own billing system.

Do you offer pricing for high-volume, low-value orders?

Yes. Contact our team to discuss a plan for B2B operations processing a large number of lower-value orders.

General

What can I do with SparkLayer?

SparkLayer gives you the core tools to run B2B ecommerce on your existing store. That includes customer-specific pricing and catalogues, payment terms, quick ordering, quoting, sales rep ordering, account management, order history, invoicing connections and more.

Is there a free trial?

Yes. You can try SparkLayer free for 14 days. No credit card is required to get started. Contact our team if you need more time to complete your evaluation.

Can I see a demo first?

Yes. Explore the interactive demo or book a live session with our team to see how SparkLayer would work with your store, customers and pricing.

How do I get started?

Create an account, connect your ecommerce platform and follow the guided setup. Our team provides free personalised onboarding to help you configure and launch SparkLayer.

Which ecommerce platforms and systems do you support?

SparkLayer works with Shopify, BigCommerce, WooCommerce, Adobe Commerce and Wix, along with a growing range of ERP, accounting and business systems. Explore our integrations to find your setup.

Can I use SparkLayer with a custom-built platform?

In many cases, yes. SparkLayer has an API-first architecture and can connect to custom ecommerce or back-office systems through SparkLayer Ignite. Talk to our team and we will help you assess the best approach.

How does SparkLayer compare with other B2B solutions?

SparkLayer adds a purpose-built B2B experience to the ecommerce setup you already have. That means you can offer advanced B2B ordering without replatforming or maintaining a separate trade store. See how SparkLayer compares.

Where is SparkLayer based, and what support is available?

SparkLayer is based in the UK and works with businesses around the world. Support is available through live chat and email, with personalised onboarding included to help you get set up. Enterprise customers can also choose a plan with a contractual 24/7 support SLA. Read our story.

Shopify already has B2B features. Why would I need SparkLayer?

SparkLayer works across Shopify plans and is designed for businesses that need a more complete B2B toolkit, including quoting, sales rep ordering, intelligent order capture, customer account tools and accounting integrations. SparkLayer also gives you a free way to start.

What makes SparkLayer different?

SparkLayer is built specifically around B2B buying and selling. Customers can order for themselves, sales teams can manage accounts and order on their behalf, and both experiences use the same products, pricing and connected systems.

Setup & Installation

Can you install SparkLayer for me?

Yes. After signing up, you can ask our team to install SparkLayer for you. Standard installations are usually completed within one or two working days. Learn about installation.

How do I enable SparkLayer on my store?

Install the SparkLayer app for Shopify, Wix or BigCommerce, then follow the guided onboarding process to connect your products, pricing and customers. Our team is available if you need help at any stage.

How long does setup take?

A standard setup using SparkLayer's built-in pricing and customer tools can be completed within hours. Larger projects involving ERP connections, data migration or custom development take longer. For Enterprise implementations, we agree a project plan with you before work begins.

Can I run retail and B2B through the same store?

Yes. When a B2B customer signs in, SparkLayer shows the wholesale pricing and ordering features associated with their account. Retail visitors continue to use the normal storefront. Some businesses prefer a separate B2B storefront, and SparkLayer supports that setup too - we have a guide.

Can I use SparkLayer on a custom platform?

Yes, provided the platform can integrate with an external API. SparkLayer Ignite and the SparkLayer API are designed for custom implementations.

Do I manage my product catalogue in SparkLayer?

No. Products and categories remain in your eCommerce platform. SparkLayer connects B2B information such as customer-specific prices, pack sizes and ordering rules to each product using its SKU. Learn more.

Can I customise how SparkLayer looks?

Yes. You can change colours, fonts and spacing to match your existing website - see our guide. More advanced implementations can use the Frontend SDK to customise individual components.

Will SparkLayer slow down my website?

SparkLayer's B2B storefront components load asynchronously for signed-in B2B customers. Retail visitors do not load the B2B interface. This approach is designed to keep the effect on storefront performance to a minimum.

Do I need a developer to install SparkLayer?

Not for a standard installation. If you can access your storefront theme, you can follow the guided setup yourself, or ask our team to install it for you. Custom platforms and more complex Enterprise integrations may require development work.

Does SparkLayer work on mobile and tablet?

Yes. The SparkLayer storefront and ordering experience work across mobile, tablet and desktop.

Features

Where can I see the full feature list?

The complete feature set is available in the SparkLayer documentation. Explore all features.

Does SparkLayer process payments?

SparkLayer uses the payment methods configured in your eCommerce platform rather than processing payments itself. You can offer B2B options such as payment on account and invoice, alongside online card payments where supported.

Do I need an ERP, PIM, CRM or integration platform?

No. You can manage customer accounts and pricing directly in the SparkLayer dashboard or upload the data using our import tools. If you already use backend systems, connect them through a ready-made integration, an integration platform or the SparkLayer API.

Will SparkLayer work with our existing ERP integration?

Often, yes. Orders placed through SparkLayer are created in your eCommerce store, so an ERP connection that already imports store orders may continue to work without changes. A deeper connection for customer-specific pricing, accounts or other B2B data may require additional integration work. Our team can review your setup with you.

Can I create price lists in SparkLayer?

Yes. Create price lists in the dashboard and add prices manually or upload them by CSV.

Can I automate B2B pricing from retail prices?

Yes. Pricing rules can calculate B2B prices from the prices in your eCommerce store. For example, you can apply a fixed percentage discount across an entire price list. Learn more.

Can I create B2B discounts and coupon codes?

Yes. The SparkLayer Discount Engine supports:

Order-value discounts
Percentage and fixed-value discounts
Free-product offers
Coupon codes
Scheduled promotions
Discounts for selected customer groups

These promotions can run alongside your normal B2B price lists.

Where can I see upcoming features?

See planned work on the quarterly roadmap and follow completed releases on the What's New page.

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Book a live demo with a B2B expert.

Let's begin your B2B transformation.

Plans for every stage of B2B growth.

Starter

$49

Growth

$149

Pro

$299

Enterprise

Enterprise

Explore our enterprise plan.

Add-ons available on any plan.

Questions & Answers.

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

30% increase in B2B average order value since going live

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

Nature's Path 10x B2B growth and a 400% AOV surge

"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

900% B2B growth and 75% less admin for Nutrition Faktory

"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."

50% reduction in manual tasks and elimination of customer complaints

"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."

24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade

"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."

Bringing B2B self-service to a rapidly growing brand

"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."

From cafés to clicks - a seamless shift to B2B online ordering

Self-serve, scalable, and seamless B2B.

Horti House’s journey to scalable success.

Ashtabula’s 40-hour weekly savings with SparkLayer

"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."

Building a scalable B2B channel for Schneider Electric

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

Consolidating and automating DTC & B2B operations

Driving 139% revenue growth in just 12 months

4x faster processes and 75% less manual work

From manual wholesale orders to 73% AOV growth

Saving hours per week - Twillory's tale of wholesale success

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

How sales agents functionalty helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"