For most beauty brands, wholesale runs on workarounds: a spreadsheet for pricing, email threads for orders, and a sales rep placing orders by hand for salon accounts. Your salon accounts want to log in, reorder and get on with their day without calling anyone. SparkLayer gives them that, with a self-serve B2B wholesale layer on the store you already run - less manual work for your team, fewer errors, and a buying experience your trade accounts will actually use.
Behind every smooth wholesale operation is the right infrastructure: salon accounts that reorder without chasing anyone, sales reps who close orders in the room, and a retail store that stays completely untouched. SparkLayer puts all of that in place on top of the store you already run.
Join 3,500+ brands, distributors, and manufacturers of all sizes.
Easy to use, looks beautiful, and it’s reduced the opportunity for error.
SparkLayer allowed us to grow our business and offer everything we want.
SparkLayer gave us a proper wholesale experience on the store we already had — no rebuild required.
Every trade account is different. SparkLayer's Discount Engine supports unlimited price lists with account-specific rates, volume breaks and tiered pricing, applied automatically at login. Your salon pays salon pricing. Your distributor pays theirs.
Learn moreB2B Catalogs let you show trade-only SKUs to approved wholesale accounts and keep them hidden from retail customers, with no custom development required.
Learn moreThe Sales Agent Portal lets sales reps log into the storefront, switch between trade accounts and complete orders directly, without admin access. Divine Essence's sales reps use it to place orders for their customers.
Learn moreSaved shopping lists and one-click reorders make repeat purchases take seconds. For buyers working from purchase orders, the AI Intelligent Cart reads an uploaded file or a forwarded email and builds the cart automatically.
Learn moreSparkLayer supports net payment terms and payment on account natively, with PO number capture at checkout and automatic invoice sync to Xero and QuickBooks Online.
Learn moreSparkLayer connects natively to Brightpearl, Cin7, Linnworks, Unleashed and Katana, so B2B orders sync automatically - no double entry and no fulfilment errors.
See all integrationsSparkLayer Pulse shows which of your salon and stockist accounts need attention, why, and what to do next: who is due to reorder, who is going quiet and who is sitting on an open quote. Sparkie, your own sales agent, answers questions about any account and drafts the follow-up from that customer's real history. Included with every paid plan.
Meet SparkLayer PulseNo separate platform, no duplicated catalogue, no complex integration project.
Add SparkLayer to your store. Your existing products, variants and inventory are immediately available for wholesale, with no replatforming or product migration required.
Set up wholesale price lists, buyer tiers, net payment terms and account-specific rules. Import existing wholesale pricing in bulk via CSV or use the guided setup.
Send branded trade portal invitations to your wholesale buyers. Accounts self-register with approval workflows, or your team approves applications manually.
Buyers browse your catalogue and submit orders, or your sales reps place orders on any device. Everything syncs to your store's native order management automatically.
“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”Scott Taylor, Managing Director, Watersports World Read the story
“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
The goal is simple: salon and spa accounts ordering on their own time, sales reps closing deals in the room, and your team spending less time on manual work and more time on growth. SparkLayer makes that the default, not the exception, with self-serve ordering, a sales rep portal, unlimited pricing and ERP sync on the store you already run.
100+ bespoke customer groups and reduced licensing costs. Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful.
5+ hours saved per account each week. There are customers who used to call us about their orders and now enjoy the fact that they can just do it in their own time.
It's so much easier for our sales reps to place orders for their customers.
Yes. SparkLayer works with Shopify, BigCommerce, Wix, WooCommerce and Magento. Beauty and personal care brands on any of these platforms can add a complete B2B wholesale channel without migrating to a new store or rebuilding what they already have.
Yes. SparkLayer layers onto your existing store without touching your DTC setup. Trade buyers log in and see their own pricing and catalogue. Retail customers see nothing different. Both channels run from the same backend without compromising the brand experience on either side.
SparkLayer's Sales Agent Portal lets sales reps log into the storefront as a specific trade account, access live inventory and buyer-specific pricing, and complete the order in the room. No paper forms, and no re-keying back at the office. Divine Essence's sales reps use it to place orders for their customers.
SparkLayer's B2B Catalogs let you show trade-only SKUs to approved wholesale accounts and keep them hidden from retail customers. Pricing is set per account group and applied automatically at login, so each buyer only ever sees what they should see.
Yes. SparkLayer connects natively with Brightpearl, Cin7, Linnworks, Unleashed and Katana for ERP sync, and with Xero and QuickBooks Online for accounting. See the full list of SparkLayer integrations.
Most beauty brands are live within a day. SparkLayer layers onto your existing store with no rebuild required, and onboarding support is included on every plan.
See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, General Manager
Rated 4.8 out of 5 on the Shopify App Store
4.8 on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers
