From independent retailers restocking shelves to distributors managing orders across multiple accounts, food and drink wholesale depends on getting the right products, quantities and prices to every buyer. SparkLayer simplifies ordering with account-specific pricing, pack rules and self-serve reordering, so your team spends less time processing orders by hand and more time growing the business.
Food and drink wholesale runs on tight margins, frequent reorders, and accounts that each expect different terms. From independent delis to national distributors, the demands are specific. SparkLayer covers them all on top of the store you already run.
Join 3,500+ brands, distributors, and manufacturers of all sizes.
Easy to use, looks beautiful, and it’s reduced the opportunity for error.
SparkLayer allowed us to grow our business and offer everything we want.
SparkLayer gave us a proper wholesale experience on the store we already had — no rebuild required.
A distributor ordering 500 units expects case pricing. A café ordering coffee expects a minimum of six bags. SparkLayer enforces minimum order quantities and case multiples at the account level automatically. Buyers can't check out without meeting your terms, so every order that lands is ready to fulfil.
Learn moreIndependent retailers and food service accounts reorder the same lines week after week. Saved shopping lists and one-click reorders make repeat purchases take seconds. For buyers working from purchase orders, the AI Intelligent Cart reads an uploaded PO file or a forwarded email and builds the cart automatically.
Learn moreA regional distributor, an independent deli and a supermarket buyer all expect different pricing. SparkLayer's Discount Engine supports unlimited price lists with account-specific rates, volume breaks, tiered pricing and promotional rules, applied automatically at login. No manual quotes and no pricing spreadsheets.
Learn moreThe Sales Agent Portal lets sales reps log into the storefront, switch between accounts, build carts and place orders on behalf of buyers, without admin access. Good George Brewing uses it to prompt orders during sales visits.
Learn moreSparkLayer supports net payment terms and payment on account natively, with PO number capture at checkout and automatic invoice sync to Xero and QuickBooks Online. Your accounts team works from the same data without manual reconciliation.
Learn moreFood and drink operations run on tight inventory. SparkLayer connects natively to Brightpearl, Cin7, Linnworks, Unleashed and Katana, so trade orders sync to your ERP automatically - no double entry and no fulfilment errors from stale stock data.
See all integrationsSparkLayer Pulse shows which of your stockists and food service accounts need attention, why, and what to do next: who is due to reorder, who is going quiet and who is sitting on an open quote. Sparkie, your own sales agent, answers questions about any account and drafts the follow-up from that customer's real history. Included with every paid plan.
Meet SparkLayer PulseNo separate platform, no duplicated catalogue, no complex integration project.
Add SparkLayer to your store. Your existing products, variants and inventory are immediately available for wholesale, with no replatforming or product migration required.
Set up wholesale price lists, buyer tiers, MOQs, pack sizes and payment terms. Import existing wholesale pricing in bulk via CSV or use the guided setup.
Send branded trade portal invitations to your wholesale buyers. Accounts self-register with approval workflows, or your team approves applications manually.
Buyers browse your catalogue and submit orders, or your sales reps write orders on any device. Everything syncs to your store's native order management automatically.
“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”Scott Taylor, Managing Director, Watersports World Read the story
“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
Food and drink wholesale has a reorder cycle that never stops. Buyers expect the right products at the right prices every time, pack rules have to be right before an order ships, and your team can't afford to be processing orders by hand instead of growing the account base. SparkLayer puts the infrastructure in place so the orders run themselves.
Since we started using SparkLayer, we've transformed how we serve B2B customers. We've seen 10x growth since launch by simply removing friction.
SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn't before.
We went with SparkLayer because we wanted something that worked - and worked fast.
Yes. SparkLayer works with Shopify, BigCommerce, Wix, WooCommerce and Magento. Food and drink brands on any of these platforms can add a complete B2B wholesale channel without migrating to a new store or rebuilding what they already have.
MOQs, pack sizes and case multiples are enforced automatically at the account level. Buyers can't check out without meeting your terms, and the rules apply per product or per account group without manual policing on your end.
Yes. SparkLayer layers onto your existing store without touching your DTC setup. Trade buyers log in and see their own pricing and catalogue. Retail customers see nothing different. Both channels run from the same backend.
SparkLayer's Sales Agent Portal lets sales reps log into the storefront as a specific trade account, access live inventory and buyer-specific pricing, and place the order in the room. No paper forms, and no re-keying back at the office.
Yes. SparkLayer connects natively with Brightpearl, Cin7, Linnworks, Unleashed and Katana. See the full list of SparkLayer integrations.
Most food and drink brands are live within a day. Paleo Ridge went live in 24 hours, and Firepot set up in 3 hours and had 40 wholesale customers by the end of the day. SparkLayer layers onto your store with no rebuild, and onboarding support is included on every plan.
See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, General Manager
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