SparkLayer vs B2B Wave

A B2B Wave alternative that keeps your store.

Name: SparkLayer B2B
Brand: SparkLayer
Rating: 4.9 (390 reviews)

B2B Wave gives wholesale customers a separate ordering website, on its own subdomain or domain. SparkLayer adds B2B to the store you already run, so retail and wholesale share one site, one catalogue and one checkout. You can start on a free plan.

See SparkLayer running on your store. Like magic.

Or try one:

Rated 4.9 out of 5 from 390 reviews on the Shopify App Store 4.9 ★ · 390 reviews

See it on your store → Try free

Join 3,500+ brands, distributors, and manufacturers of all sizes.

Easy to use, looks beautiful, and it’s reduced the opportunity for error.

SparkLayer allowed us to grow our business and offer everything we want.

SparkLayer gave us a proper wholesale experience on the store we already had — no rebuild required.

SparkLayer couldn’t have been easier to set up. B2B ordering was live in weeks.

We thought we’d be able to go live in a week, but it was all done in a day.

10x B2B growthand a 400% AOV surge

I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.

2xOnline B2B revenue

SparkLayer transformed our website into a true wholesale experience for our customers.

All comparisons

Why wholesale brands choose SparkLayer over B2B Wave

B2B Wave is a capable standalone wholesale portal. The difference is where your trade customers order, what it costs to start and how long it takes to go live.

One store, not two.

B2B Wave runs your wholesale ordering as a separate, access-protected website, and syncs products, stock and prices into it from Shopify. SparkLayer layers onto the store you already run on Shopify, BigCommerce, Wix or WooCommerce. Trade customers sign in to the site they already know, and there is no second catalogue to keep in sync.

Start free, not at $350 a month.

B2B Wave has no free plan: Pro is $350 a month and Scale is $612 a month, after a 14-day trial. SparkLayer's Basic plan is free with no time limit and no credit card, and paid plans start at $49 a month with a 14-day free trial.

AI that builds the order.

Orders still arrive by email, spreadsheet and photo. SparkLayer's Intelligent Cart turns them into a basket at the customer's own prices, so nobody re-keys them. Sales reps order on your real storefront with Sales Rep Ordering, and SparkLayer Pulse shows them who to call next.

Live within hours.

B2B Wave puts typical setup at 1 to 4 weeks. Because SparkLayer works on your existing store and catalogue, a standard setup is live within hours, with free personalised onboarding on every plan.

Choosing between B2B Wave and SparkLayer comes down to this: run wholesale on a separate site, or add a complete B2B platform to the store you already run.

B2B Wave versus SparkLayer for wholesale brands.

Trusted by 3,500+ brands worldwide, SparkLayer delivers complete wholesale functionality on the store you already run.

FeaturesWhat to consider for your B2B store	B2B Wave	SparkLayer
Where trade customers order	A separate wholesale website, on a B2B Wave subdomain or your own domain	Your existing store - one site for retail and wholesale
Free plan	No free plan. 14-day free trial	$0 Basic plan, no time limit, no credit card required
Starting price	Pro from $350/month, Scale $612/month	From $49/month
Customer price lists	20 on Pro, up to 100 on Scale	Unlimited on every paid plan
Sales rep ordering	Mobile sales rep app for iOS and Android, with offline ordering	Sales reps order on your own storefront at each customer's prices, on desktop, tablet or phone
AI order capture	Not listed on B2B Wave's site	Intelligent Cart builds carts from emails, spreadsheets, PDFs and photos
Quotes	Quote requests	Quoting Engine from request to order
eCommerce platforms	Shopify, through a custom app: products, stock and prices sync in, orders sync back	Shopify, BigCommerce, Wix and WooCommerce, on your live store
Accounting and ERP	QuickBooks, Xero, Sage, Dynamics 365, Cin7 Core, Brightpearl and more	Xero, QuickBooks Online, Cin7 Core, Brightpearl, Unleashed, Linnworks and more
Transaction fees	None	None
Time to live	1 to 4 weeks, by B2B Wave's own estimate	A standard setup is live within hours

Scroll the table sideways for the detail on each row.

B2B Wave details are from b2bwave.com, checked in October 2026. You keep the store you already run, and add the complete B2B experience your wholesale operation needs with SparkLayer.

See it on your store → Try free

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Haircare United States

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

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Food & Drink United Kingdom

30% increase in B2B average order value since going live

"SparkLayer couldn’t have been easier to setup. It allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."

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Entertainment United Kingdom

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

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10x B2B growth

“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”

Nature’s Path Read the story

Sports & Recreation Australia

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

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Food & Drink United States

Nature's Path 10x B2B growth and a 400% AOV surge

"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."

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Fashion United Kingdom

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

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Homeware United Kingdom

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

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Food & Drink United Kingdom

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

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Food & Drink United States

900% B2B growth and 75% less admin for Nutrition Faktory

"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."

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Sales rep ordering

“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”

Scott Taylor, Managing Director, Watersports World Read the story

Sports & Recreation United States

50% reduction in manual tasks and elimination of customer complaints

"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."

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Food & Drink United Kingdom

24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade

"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."

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Beauty & Cosmetics New Zealand

Bringing B2B self-service to a rapidly growing brand

"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."

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Food & Drink Germany

From cafés to clicks - a seamless shift to B2B online ordering

"A lot of our customers have their own personalised coffee - they have their own house blend. Each customer can see the specific order rules for their account, like free shipping, minimum order requirements - it's just all very straightforward. And in terms of saving time, it works really well for us!"

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Personal Care United Kingdom

Self-serve, scalable, and seamless B2B.

"What I was able to do is essentially set up SparkLayer to be my little ERP - I now process orders for bigger customers through SparkLayer as well. Thanks to SparkLayer, we get the time back to speak to our customers about the fun and important things. When it comes to order management and tracking, the systems can do that talking for us."

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Home & Garden United Kingdom

Horti House’s journey to scalable success.

"It’s been really important to give customers options based on what they need, and to allow customers to change between price lists dynamically. We needed a user-friendly website which customers can navigate as if they’re just doing their shopping, so SparkLayer has been invaluable here. We’ve been using the Sales Agent tool since day one."

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Sports & Recreation Australia

Ashtabula’s 40-hour weekly savings with SparkLayer

"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."

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Industrial United States

Building a scalable B2B channel for Schneider Electric

"The big step was giving our distributors across Latin America a system that actually worked the way they needed. Before, it felt like we were trying to fit B2B into something that wasn’t built for it. Now, with SparkLayer and Latech, we’ve got a platform that’s simple, scalable, and easy to manage."

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Homeware Holland

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

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Homeware United Kingdom

Consolidating and automating DTC & B2B operations

"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality!"

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40+ hours a week back

“We're a small team, so to basically claw back a full-time person in time is quite significant for us”

Bevan Read, Co-Founder, Ashtabula Read the story

Industrial United Kingdom

Driving 139% revenue growth in just 12 months

"Some of our products have to be bought in pack sizes because it makes more sense for the warehouse, as they're not having to split up boxes. We also have a lot of variants of products, like our wires, which come in different sizes and in different packs as well. This saves the warehouse team precious time - and time is money!"

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Technology United States

4x faster processes and 75% less manual work

"In my quest to find a B2B platform, when SparkLayer said they had sales reps, when they said they had multiple price lists, we set up the call. When I was talking to the two founders of the company and was able to tell them where our pain points were, how we're looking to architect it, and what features we needed, they were very receptive."

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Fashion Denmark

From manual wholesale orders to 73% AOV growth

"I thought the B2B engine that Shopify had was way too expensive for our needs, and then I tested out SparkLayer and really liked it. It was very simple to set up - I think they have exceptional customer service. So very quickly, we got SparkLayer, and it's been part of what we've been doing from the beginning."

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Fashion United States

Saving hours per week - Twillory's tale of wholesale success

"SparkLayer definitely saves time because we have a lot of customers who are not used to ordering online - they like to send us their order and then we put it in. What we really like is that we're using our native themes with SparkLayer so that this looks like our normal website. It saves us hours a week on putting in orders because that really took us forever."

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Food & Drink Ireland

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

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Pharmaceutical Germany

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

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Sports & Recreation United Kingdom

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

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Food & Drink United Kingdom

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

"What I see is the fact that we can grow with a system like this, where it's flexible and gets improved constantly. The most impressive bit was the speed of it - I got it up and running in 3 hours. I’ve probably installed 50 other platforms - and I think SparkLayer is a really good system. Best app I've ever used."

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Sports USA

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

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50% fewer manual tasks

“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”

Sarah van Waardenburg, eCommerce Manager, SNURK Read the story

Homeware United Kingdom

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

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Workwear Australia

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

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Homeware USA

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

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Fashion USA

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

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Packaging Holland

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

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Sales rep ordering

“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”

Dan McNamara, President, VEIA Read the story

Sports & Outdoors USA

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

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Footwear Australia

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B eCommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

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Food & Drink New Zealand

How sales rep ordering helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

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Healthcare United States

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

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Beauty & Cosmetics Canada

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"

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Signage New Zealand

From manual to magical: transforming the B2B process

"As a creative business, we wanted to design a minimal yet functional store to capture our B2B audience. SparkLayer's powerful integration allowed us to build exactly this and allowed us to create a store we are proud to display to our B2B customers."

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Technology France

Helping power Cosmo Connected's wholesale expansion

"The Sparklayer team has been very reactive to help us quickly build our new B2B system. Sparklayer is easy to install and it now saves us a lot of time so we can focus on growing our business."

Read Customer Story

See more customer stories

When B2B Wave might be the right fit

If you want wholesale ordering on a website that is completely separate from your retail store, or your sales reps need a native app that works fully offline today, B2B Wave is worth evaluating on its own terms. SparkLayer is the better fit when you want B2B on the store you already run.

Ready to add B2B to your existing store? Whether you are evaluating B2B Wave or moving on from it, SparkLayer gives you a complete B2B wholesale platform on the store you already run, without a second site or a $350 starting price.

Get complete B2B capability on the platform your team already knows.

Free plan available with no time limit and no credit card required
Paid plans from $49/month with a 14-day free trial
Works on Shopify, BigCommerce, Wix, WooCommerce and custom sites
Trusted by 3,500+ wholesale brands worldwide
A standard setup is live within hours, with free onboarding on every plan

See it on your store → Try free

What merchants say on the App Store. Rated 4.9 out of 5 from 390 reviews.

July 17, 2026

Building a B2B site is always a challenge and usually quite unique for each business. With SparkLayer the core functionality is solid, reliable and simply works (which is surprisingly uncommon).

The customer support and response times are consistently good too, the team is knowledgeable and always willing to work with us to overcome challenges.

SparkLayer have done a good job with delivering a trade experience on Shopify and we're excited to work with them to help improve over time.

Bigjigs Toys B2BUnited Kingdom

July 15, 2026

The Sparklayer app allowed me to completely avoid moving to Shopify Plus! Saved me thousands of dollars. I needed to add wholesale and b2b pricing to my site but, traditionally, using Shopify Plus was the only way to do it. I'm so happy I found this app.

Also, I wanted to do some customizations and the support team at SparkLayer got on a live video call with me AND ended up doing a number of custom coding requests for me, free of charge. They are fantastic!

I've been using Shopify for over a decade and this is one of the better apps I've used. Highly recommend!

Dorell WholesaleUnited States

June 30, 2026

Great people to work with and a really nice piece of software. SparkLayer is easy to use, well thought out, and makes managing B2B customers much simpler. The team are helpful, responsive, and genuinely care about making the experience smooth.

VIP Hairdressing SuppliesUnited Kingdom

May 20, 2026

Sparklayer is working well for us. It looks good and is definitely giving an improved experience for our customers. There are still a few more features we'd like Sparklayer to develop but the team have been open to taking on these suggestions. Importantly, the Sparklayer team have been great - very responsive and helpful in dealing with any questions or problems to solve.

BRANDEXNew Zealand

Read all 390 reviews on the Shopify App Store →

Questions & Answers.

What is B2B Wave?

B2B Wave is a standalone B2B ordering platform. It gives your trade customers a separate, access-protected wholesale website, which you can link to from your retail site or run on a subdomain such as wholesale.yourbrand.com. Plans start at $350 a month, with a 14-day free trial.

Is SparkLayer a good B2B Wave alternative for Shopify brands?

Yes, if you want wholesale on the store you already run. SparkLayer adds B2B pricing, catalogues, payment terms, quick ordering and sales rep ordering to your existing Shopify store, so there is no separate site and no catalogue to sync. It also works on BigCommerce, Wix and WooCommerce.

Does SparkLayer have a free plan?

Yes. SparkLayer's free Basic plan has no monthly fee, no time limit and no credit card required. Paid plans start from $49 a month with a 14-day free trial. B2B Wave has no free plan and starts at $350 a month.

Can sales reps take orders on a tablet?

Yes. With Sales Rep Ordering, your sales reps sign in to your store on a desktop, tablet or phone and order for any of their customers at that customer's own prices and terms. SparkLayer works on a poor connection, and fully offline ordering is coming soon.

How quickly can we go live with SparkLayer?

A standard setup is live within hours, with free personalised onboarding on every plan. ERP connections and data migrations take longer, and Enterprise projects get an agreed plan.

Comparing your options? See how SparkLayer stacks up against the other platforms on your shortlist.

See every comparison →

SparkLayer vs Shopify Plus Plus-level B2B on the Shopify plan you already have. SparkLayer vs Shopify B2B Where Shopify's free B2B tier stops, and what fills the gaps. SparkLayer vs Wholesale Gorilla A wholesale app comparison for growing Shopify merchants.