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Book a live demo with a B2B expert.

See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

  • Get a tailored walkthrough based on your business
  • Learn how it works with your existing systems
  • Get a plan for rollout and adoption
  • Live with Q&A with a B2B eCommerce expert
Nutrition Faktor

900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.

Mike Bires

Founder and CEO, Nutrition Faktory
Paleo Ridg

24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.

Will Green

Director of Sales, Paleo Ridge
Nature's Path

10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.

Deanne Gee-Wing

eCommerce Manager, Nature's Path

Let's begin your B2B transformation.

Drop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!

Alex Weston

We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, General Manager

Not quite ready for a chat? Try our interactive demo instead.
 You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store

The B2B Sales Agent Portal for WooCommerce wholesale teams.

Replace phone calls, email chains, and manual order entry with a B2B Sales Agent Portal built for WooCommerce. Let your reps log into your storefront, place orders on behalf of buyers, negotiate pricing, and close deals from any device.

Book a live demo → Try free
Trusted by Watersports World, Asmodee UK, Teapigs and 3,500+ wholesale brands

SparkLayer's B2B Sales Agent Portal gives your reps a proper tool for managing wholesale orders on your WooCommerce store. Your sales team logs into your actual storefront, acts on behalf of any buyer account, and places orders using live account-specific pricing.

10×
B2B growth unlocked by self-service ordering
75%
less admin - no more email or spreadsheet orders
3,500+
brands, distributors and manufacturers run on SparkLayer
Days
not months - from install to your first B2B order, onboarding included

Join 3,500+ brands, distributors, and manufacturers of all sizes.

Everything your WooCommerce B2B sales agents need, in one place.

Manage orders

Log in as any buyer account and place orders on their behalf.

Give your WooCommerce B2B sales agents full account access from your storefront. Your reps log into your actual WooCommerce store, not the admin backend. They select a buyer account, see that customer's specific pricing and catalog, and build and submit an order on their behalf using B2B payment methods, including net terms and payment on account.

  • Log in on behalf of any B2B customer
  • See pricing rules specific to each customer account
  • Save orders for later
  • Access customer account information and manage addresses
  • See recent orders and account activity
The outcome: Reps work from the same storefront your buyers use, at the correct customer pricing.
View all features

Negotiate pricing

Edit prices, apply discounts, and close deals without leaving the storefront.

Negotiate B2B pricing directly within each order. Your sales agents can edit line item prices within an order, overwrite shipping costs, and apply discounts including percentage off, fixed amounts, and free product incentives - all without adjusting price lists or involving a developer.

  • Edit product prices within an order
  • Set custom shipping costs
  • Apply powerful discounts
  • Overwrite product ordering rules
  • Incentivise with custom discounts
The outcome: Deals close at the negotiated price, without a price list change or a developer ticket.
View all features

Turn conversations into orders

Build, submit, and hand orders to buyers for approval in one step.

Turn conversations into confirmed WooCommerce orders without delay. Your sales agents build the order, and the buyer reviews and approves it. No paper forms, no re-keying, and no delay between the conversation and the order being in the system. Agents can also onboard new customers directly from the storefront and place their first order on the spot.

  • Build orders for customers to review
  • Save orders with shopping lists
  • Create new customers on the spot
  • Hand over to the buyer for approval in one step
The outcome: Nothing is lost between the conversation and the order landing in WooCommerce.
View all features

Cross-device support

Works on any device - at trade shows, on calls, or on the road.

Your WooCommerce B2B sales agents are not always at a desk. SparkLayer's Sales Agent Portal is optimised for mobile so your reps can place orders from anywhere with an internet connection - a trade show floor, a customer visit, or while on a call. Orders are saved automatically so nothing is lost if a session is interrupted.

  • Optimised for mobile devices
  • Persistent shopping cart that saves orders
  • Ideal for trade shows or on the move
The outcome: Reps write orders wherever the conversation happens, on whatever device they have.
View all features

Every order your reps place syncs to the systems you already run

Brightpearl Cin7 Linnworks Unleashed Xero QuickBooks
Explore all integrations

Your Sales Agent Portal lives inside your existing WooCommerce store.

There is no separate login, no second platform, and no new system for your team to learn. Your reps use the same site your buyers use, with a toggled agent view that gives them full account control.

  1. Add SparkLayer to WooCommerce

    Install SparkLayer on your existing WooCommerce store. Your products, catalog, and retail setup stay exactly as they are, with no rebuild or migration required.

  2. Assign your sales agents

    Enable the Sales Agent Portal and assign your reps. If you are already using SparkLayer, this takes a matter of clicks.

  3. Set visibility restrictions

    Configure which customer accounts each agent can access, so territory-based teams and regional reps only see the accounts assigned to them.

  4. Your reps start writing orders

    Agents log into your storefront, act on behalf of any buyer account, and submit orders that sync straight into WooCommerce's native order management.

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Haircare United States
Living Proof

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

Read Customer Story
Food & Drink United Kingdom
teapigs

30% increase in B2B average order value since going live

"SparkLayer couldn’t have been easier to setup. It allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."

Read Customer Story
Entertainment United Kingdom
Asmodee

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

Read Customer Story
10x B2B growth
“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”
Nature’s Path Read the story
Sports & Recreation Australia
Sea to Summit

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

Read Customer Story
Food & Drink United States
Nature's Path

Nature's Path 10x B2B growth and a 400% AOV surge

"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."

Read Customer Story
Fashion United Kingdom
Cubitts

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

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Homeware United Kingdom
Nkuku

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

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Food & Drink United Kingdom
Rave Coffee

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

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Food & Drink United States
Nutrition Faktory

900% B2B growth and 75% less admin for Nutrition Faktory

"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."

Read Customer Story
Sales agent ordering
“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”
Scott Taylor, Managing Director, Watersports World Read the story
Sports & Recreation United States
Modo Yoga

50% reduction in manual tasks and elimination of customer complaints

"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."

Read Customer Story
Food & Drink United Kingdom
Paleo Ridge

24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade

"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."

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Beauty & Cosmetics New Zealand
Two Dudes

Bringing B2B self-service to a rapidly growing brand

"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."

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Food & Drink Germany
Vote Coffee

From cafés to clicks - a seamless shift to B2B online ordering

"A lot of our customers have their own personalised coffee - they have their own house blend. Each customer can see the specific order rules for their account, like free shipping, minimum order requirements - it's just all very straightforward. And in terms of saving time, it works really well for us!"

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Personal Care United Kingdom
Mooncup

Self-serve, scalable, and seamless B2B.

"What I was able to do is essentially set up SparkLayer to be my little ERP - I now process orders for bigger customers through SparkLayer as well. Thanks to SparkLayer, we get the time back to speak to our customers about the fun and important things. When it comes to order management and tracking, the systems can do that talking for us."

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Home & Garden United Kingdom
Horti House

Horti House’s journey to scalable success.

"It’s been really important to give customers options based on what they need, and to allow customers to change between price lists dynamically. We needed a user-friendly website which customers can navigate as if they’re just doing their shopping, so SparkLayer has been invaluable here. We’ve been using the Sales Agent tool since day one."

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Sports & Recreation Australia
Ashtabula

Ashtabula’s 40-hour weekly savings with SparkLayer

"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."

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Industrial United States
Schneider Electric

Building a scalable B2B channel for Schneider Electric

"The big step was giving our distributors across Latin America a system that actually worked the way they needed. Before, it felt like we were trying to fit B2B into something that wasn’t built for it. Now, with SparkLayer and Latech, we’ve got a platform that’s simple, scalable, and easy to manage."

Read Customer Story
Homeware Holland
SNURK

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

Read Customer Story
Homeware United Kingdom
Robert Welch

Consolidating and automating DTC & B2B operations

"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality!"

Read Customer Story
40+ hours a week back
“We're a small team, so to basically claw back a full-time person in time is quite significant for us”
Bevan Read, Co-Founder, Ashtabula Read the story
Industrial United Kingdom
Specialised Welding Products

Driving 139% revenue growth in just 12 months

"Some of our products have to be bought in pack sizes because it makes more sense for the warehouse, as they're not having to split up boxes. We also have a lot of variants of products, like our wires, which come in different sizes and in different packs as well. This saves the warehouse team precious time - and time is money!"

Read Customer Story
Technology United States
Gentec

4x faster processes and 75% less manual work

"In my quest to find a B2B platform, when SparkLayer said they had sales reps, when they said they had multiple price lists, we set up the call. When I was talking to the two founders of the company and was able to tell them where our pain points were, how we're looking to architect it, and what features we needed, they were very receptive."

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Fashion Denmark
Soi

From manual wholesale orders to 73% AOV growth

"I thought the B2B engine that Shopify had was way too expensive for our needs, and then I tested out SparkLayer and really liked it. It was very simple to set up - I think they have exceptional customer service. So very quickly, we got SparkLayer, and it's been part of what we've been doing from the beginning."

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Fashion United States
Twillory

Saving hours per week - Twillory's tale of wholesale success

"SparkLayer definitely saves time because we have a lot of customers who are not used to ordering online - they like to send us their order and then we put it in. What we really like is that we're using our native themes with SparkLayer so that this looks like our normal website. It saves us hours a week on putting in orders because that really took us forever."

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Food & Drink Ireland
Bewleys

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

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Pharmaceutical Germany
Apo Group

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

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Sports & Recreation United Kingdom
Watersports World

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

Read Customer Story
Food & Drink United Kingdom
Firepot

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

"What I see is the fact that we can grow with a system like this, where it's flexible and gets improved constantly. The most impressive bit was the speed of it - I got it up and running in 3 hours. I’ve probably installed 50 other platforms - and I think SparkLayer is a really good system. Best app I've ever used."

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Sports USA
Veia

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

Read Customer Story
50% fewer manual tasks
“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”
Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
Homeware United Kingdom
34 St John

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

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Workwear Australia
SafeStyle

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

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Homeware USA
Ennis Fabrics

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

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Fashion USA
Fresh Clean Tees

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

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Packaging Holland
Takeaware

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

Read Customer Story
Sales agent ordering
“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”
Dan McNamara, President, VEIA Read the story
Sports & Outdoors USA
Lezyne

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

Read Customer Story
Footwear Australia
Ergonx

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

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Food & Drink New Zealand
Good George Brewing

How sales agents functionalty helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

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Healthcare United States
Versea

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

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Beauty & Cosmetics Canada
Divine Essence

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"

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Signage New Zealand
George & Willy

From manual to magical: transforming the B2B process

"As a creative business, we wanted to design a minimal yet functional store to capture our B2B audience. SparkLayer's powerful integration allowed us to build exactly this and allowed us to create a store we are proud to display to our B2B customers."

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Technology France
Cosmo Connected

Helping power Cosmo Connected's wholesale expansion

"The Sparklayer team has been very reactive to help us quickly build our new B2B system. Sparklayer is easy to install and it now saves us a lot of time so we can focus on growing our business."

Read Customer Story
See more customer stories

One platform for your sales team, your buyers, and your WooCommerce operations.

Say goodbye to manual handovers and orders falling through the cracks. Give your trade buyers, sales agents, and operations team one place to manage B2B orders on your WooCommerce store.

Your B2B buyers.

Buyers log in and see their own specific pricing, catalogs, and checkout experience. They place orders, track shipments, and reorder from history without involving your team. When a sales agent builds an order on their behalf, they review and approve it directly from their account.

Your B2B sales agents.

Reps log into your WooCommerce storefront as any buyer account, build and edit orders using live account-specific pricing, and submit using B2B payment methods. Everything they need is in the storefront, not the admin backend.

Your B2B operations.

Every order placed by a rep syncs to your WooCommerce store's native order management system automatically. Brands often reduce order processing time after enabling the Sales Agent Portal.

Questions & Answers.

What happens to my existing WooCommerce pricing and customer accounts when I enable the Sales Agent Portal?

Nothing changes on your existing setup. The Sales Agent Portal layers on top of your current WooCommerce configuration. Your existing price lists, customer groups, and account-specific rules all carry through automatically. Sales agents log in and see the same pricing your buyers see, so there is no risk of sales reps quoting the wrong price or overriding terms that are already in place.

Can I trial the WooCommerce B2B Sales Agent Portal before committing?

Yes. SparkLayer offers a free 14-day trial on all paid plans, which includes full access to the Sales Agent Portal. Sign up here or book a demo and we can walk you through how it works on your WooCommerce store.

What can B2B sales agents do with SparkLayer on WooCommerce?

Once enabled, your sales agents can log into your WooCommerce storefront as any buyer account and view products at that buyer's specific B2B pricing, build orders on their behalf, edit line item pricing and apply discounts inline, submit orders using B2B payment methods including net terms, save orders and shopping lists for later, manage buyer addresses and account information, reorder from previous order history, and add new customers directly from the storefront.

How much does the WooCommerce B2B Sales Agent Portal cost?

The Sales Agent Portal is included on Starter, Growth, Pro, and Enterprise plans. Starter includes 1 sales agent, Growth includes 2, Pro includes 5, and Enterprise is fully customised. Additional sales agents can be added to any paid plan for $39 per user. See full details on our pricing page.

How quickly can we get the B2B Sales Agent Portal live on WooCommerce?

If you are already using SparkLayer, the Sales Agent Portal can be enabled in a matter of clicks. Assign your sales agents, set any visibility restrictions, and your team is ready to start placing orders. Most brands are up and running the same day.

Can I restrict which accounts my WooCommerce B2B sales agents can access?

Yes. SparkLayer allows you to configure visibility restrictions so each sales agent only sees the customer accounts assigned to them. This is useful for teams with territory-based account management or brands with multiple sales reps covering different regions.

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