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Book a live demo with a B2B expert.

See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

  • Get a tailored walkthrough based on your business
  • Learn how it works with your existing systems
  • Get a plan for rollout and adoption
  • Live with Q&A with a B2B eCommerce expert
Nutrition Faktor

900% B2B growth and 175% less admin. SparkLayer allowed us to grow our business to offer everything we wanted

Mike Bires

Founder and CEO, Nutrition Faktory
Paleo Ridg

24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.

Will Green

Director of Sales, Paleo Ridge
Nature's Path

10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.

Deanne Gee-Wing

eCommerce Manager, Nature's Path

🚀 Let's begin your B2B transformation.

Drop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!

Alex Weston

We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team

Not quite ready for a chat? Try our interactive demo instead.
 You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store
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WooCommerce B2B sales agent portal

The B2B Sales Agent Portal for WooCommerce wholesale teams.

Replace phone calls, email chains, and manual order entry with a B2B Sales Agent Portal built for WooCommerce. Let your reps log into your storefront, place orders on behalf of buyers, negotiate pricing, and close deals from any device.

Start free trial → Book a demo →
Trusted by Watersports World, Asmodee UK, Teapigs and 3,500+ wholesale brands
  • Perfect for
  • Rep-assisted wholesale ordering
  • Trade shows and customer visits
  • Negotiated and account-specific pricing
  • Field sales teams on the road

SparkLayer's B2B Sales Agent Portal gives your reps a proper tool for managing wholesale orders on your WooCommerce store, not a workaround in the WooCommerce admin. Your sales team logs into your actual storefront, acts on behalf of any buyer account, and places orders using live account-specific pricing.

3,500+
Brands, distributors & manufacturers
4.9★
Rated on the Shopify App Store
360
Five-star reviews
Wrap Magazine Case study
Kenro
Sea to Summit Case study
Schneider Electric Case study
Asmodee Case study
Living Proof Case study
Spongelle
Snurk Case study
Cubitts Case study
Kimbo
Darts Corner
Green & Wilds
Rave Coffee Case study
Fable England
Greenover Sports Case study
Wrap Magazine
Eco Flow
Popee Case study
Slumber Pod
Twillory Case study
Relais & Chateaux
Bewleys Case study
Mesauda
Robert Welch Case study
Fresh Clean Tees Case study
teapigs Case study
Lezyne Case study
Nkuku Case study
Slumber Pod
Miura Golf
2 Dudes Case study
Inside the portal

Everything your WooCommerce B2B
sales agents need, in one place.

Manage orders

Log in as any buyer account and place orders on their behalf.

Give your WooCommerce B2B sales agents full account access from your storefront. Your reps log into your actual WooCommerce store, not the admin backend. They select a buyer account, see that customer's specific pricing and catalogue, and build and submit an order on their behalf using B2B payment methods, including net terms and payment on account.

  • Log in on behalf of any B2B customer
  • See pricing rules specific to each customer account
  • Save orders for later
  • Access customer account information and manage addresses
  • See recent orders and account activity
The outcome Reps work from the same storefront your buyers use, at the correct customer pricing.
View all features

Negotiate pricing

Edit prices, apply discounts, and close deals without leaving the storefront.

Negotiate B2B pricing directly within each order. Your sales agents can edit line item prices within an order, overwrite shipping costs, and apply discounts including percentage off, fixed amounts, and free product incentives — all without adjusting price lists or involving a developer.

  • Edit product prices within an order
  • Set custom shipping costs
  • Apply powerful discounts
  • Overwrite product ordering rules
  • Incentivise with custom discounts
The outcome Deals close at the negotiated price, without a price list change or a developer ticket.
View all features

Turn conversations into orders

Build, submit, and hand orders to buyers for approval in one step.

Turn conversations into confirmed WooCommerce orders without delay. Your sales agents build the order, and the buyer reviews and approves it. No paper forms, no re-keying, and no delay between the conversation and the order being in the system. Agents can also onboard new customers directly from the storefront and place their first order on the spot.

  • Build orders for customers to review
  • Save orders with shopping lists
  • Create new customers on the spot
  • Hand over to the buyer for approval in one step
The outcome Nothing is lost between the conversation and the order landing in WooCommerce.
View all features

Cross-device support

Works on any device — at trade shows, on calls, or on the road.

Your WooCommerce B2B sales agents are not always at a desk. SparkLayer's Sales Agent Portal is optimised for mobile so your reps can place orders from anywhere with an internet connection — a trade show floor, a customer visit, or while on a call. Orders are saved automatically so nothing is lost if a session is interrupted.

  • Optimised for mobile devices
  • Persistent shopping cart that saves orders
  • Ideal for trade shows or on the move
The outcome Reps write orders wherever the conversation happens, on whatever device they have.
View all features

Every order your reps place syncs to the systems you already run

How does it work?

Your Sales Agent Portal lives inside
your existing WooCommerce store.

There is no separate login, no second platform, and no new system for your team to learn. Your reps use the same site your buyers use, with a toggled agent view that gives them full account control.

  1. 01

    Add SparkLayer to WooCommerce

    Install SparkLayer on your existing WooCommerce store. Your products, catalogue, and retail setup stay exactly as they are, with no rebuild or migration required.

  2. 02

    Assign your sales agents

    Enable the Sales Agent Portal and assign your reps. If you are already using SparkLayer, this takes a matter of clicks.

  3. 03

    Set visibility restrictions

    Configure which customer accounts each agent can access, so territory-based teams and regional reps only see the accounts assigned to them.

  4. 04

    Your reps start writing orders

    Agents log into your storefront, act on behalf of any buyer account, and submit orders that sync straight into WooCommerce's native order management.

Wholesale brands running SparkLayer's Sales Agent Portal.

Customer success stories.

Discover brands using the SparkLayer B2B eCommerce platform.

"SparkLayer couldn’t have been easier to setup. B2B ordering has been on our roadmap for years, but we’ve never been able to justify the budget or time required. SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
Teapigs

Reece Downey,

Head of eCommerce
Read their story
"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."
Living Proof

Sarah Sorrentino

Sales Operations
Read their story
"When I came across Spark Layer I genuinely thought it was too good to be true, because it solved 99% of these pain points via an app utilising our existing D2C website assets. Even when the team were helping us to complete installation it felt like there had to be a catch... but it never came. I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."
Two Dudes

Tomas Tappin

Co-Founder
Read their story
"The Sparklayer platform provides a turnkey Shopify solution granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. Using a cloned version of our Shopify theme, the Sparklayer team layered their wholesale-specific code into the purchasing interface, cart, and checkout of our Shopify theme, allowing Fresh Clean Tees to launch wholesale.freshcleantees.com with no additional development work. Sparklayer provided 10-star support throughout the entire process."
Dan Silverman, Senior eCommerce Product Manager, Fresh Clean Tees

Dan Silverman

Senior eCommerce Product Manager
Read their story
"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a MUCH improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality. I highly recommend this app!"

Ed Smith

IT Director
Read their story
See more customer stories
One place for everyone

One platform for your sales team, your buyers,
and your WooCommerce operations.

Say goodbye to manual handovers and orders falling through the cracks. Give your trade buyers, sales agents, and operations team one place to manage B2B orders on your WooCommerce store.

Your B2B buyers.

Your B2B buyers.

Buyers log in and see their own specific pricing, catalogues, and checkout experience. They place orders, track shipments, and reorder from history without involving your team. When a sales agent builds an order on their behalf, they review and approve it directly from their account.

Your B2B sales agents.

Your B2B sales agents.

Reps log into your WooCommerce storefront as any buyer account, build and edit orders using live account-specific pricing, and submit using B2B payment methods. Everything they need is in the storefront, not the admin backend.

Your B2B operations.

Your B2B operations.

Every order placed by a rep syncs to your WooCommerce store's native order management system automatically. Brands often reduce order processing time after enabling the Sales Agent Portal.

Frequently Asked Questions.

What happens to my existing WooCommerce pricing and customer accounts when I enable the Sales Agent Portal?

Nothing changes on your existing setup. The Sales Agent Portal layers on top of your current WooCommerce configuration. Your existing price lists, customer groups, and account-specific rules all carry through automatically. Sales agents log in and see the same pricing your buyers see, so there is no risk of reps quoting the wrong price or overriding terms that are already in place.

Can I trial the WooCommerce B2B Sales Agent Portal before committing?

Yes. SparkLayer offers a free 14-day trial on all paid plans, which includes full access to the Sales Agent Portal. Sign up here or book a demo and we can walk you through how it works on your WooCommerce store.

What can B2B sales agents do with SparkLayer on WooCommerce?

Once enabled, your sales agents can log into your WooCommerce storefront as any buyer account and view products at that buyer's specific B2B pricing, build orders on their behalf, edit line item pricing and apply discounts inline, submit orders using B2B payment methods including net terms, save orders and shopping lists for later, manage buyer addresses and account information, reorder from previous order history, and add new customers directly from the storefront.

How much does the WooCommerce B2B Sales Agent Portal cost?

The Sales Agent Portal is included on Starter, Growth, Pro, and Enterprise plans. Starter includes 1 sales agent, Growth includes 2, Pro includes 5, and Enterprise is fully customised. Additional sales agents can be added to any paid plan for $39 per user. See full details on our pricing page.

How quickly can we get the B2B Sales Agent Portal live on WooCommerce?

If you are already using SparkLayer, the Sales Agent Portal can be enabled in a matter of clicks. Assign your sales agents, set any visibility restrictions, and your team is ready to start placing orders. Most brands are up and running the same day.

Can I restrict which accounts my WooCommerce B2B sales agents can access?

Yes. SparkLayer allows you to configure visibility restrictions so each sales agent only sees the customer accounts assigned to them. This is useful for teams with territory-based account management or brands with multiple sales reps covering different regions.

Ready when you are

Ready to give your WooCommerce reps a proper B2B Sales Agent Portal?

Most brands are live within a day. Your reps log into your existing WooCommerce store, using the storefront they already know. No separate platform to manage, and every order they place syncs to your order management system automatically.

Start free trial → Book a demo →

Free plan available. Paid plans from $49/month.

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