Return to site

Book a live demo with a B2B expert.

See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

  • Get a tailored walkthrough based on your business
  • Learn how it works with your existing systems
  • Get a plan for rollout and adoption
  • Live with Q&A with a B2B eCommerce expert
Nutrition Faktor

900% B2B growth and 175% less admin. SparkLayer allowed us to grow our business to offer everything we wanted

Mike Bires

Founder and CEO, Nutrition Faktory
Paleo Ridg

24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.

Will Green

Director of Sales, Paleo Ridge
Nature's Path

10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.

Deanne Gee-Wing

eCommerce Manager, Nature's Path

🚀 Let's begin your B2B transformation.

Drop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!

Alex Weston

We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team

Not quite ready for a chat? Try our interactive demo instead.
 You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store
All comparisons
SparkLayer vs Zoey

A Zoey alternative that skips the replatform.

SparkLayer gives wholesale brands a complete B2B portal on the store they already run — no migration, no rebuild, and no requirement to abandon the platform your team already knows. Zoey offers similar B2B depth, but as a standalone platform that requires a full replatform to access it.

Start Free Trial → Book a Demo
SparkLayer Rated 5 on Shopify App Store
SparkLayer versus Zoey
Kenro
Spongelle
Kimbo
Darts Corner
Green & Wilds
Fable England
Wrap Magazine
Eco Flow
Slumber Pod
Relais & Chateaux
Mesauda
Slumber Pod
Miura Golf

Why wholesale brands choose SparkLayer over Zoey

Zoey is a capable standalone B2B platform. The difference is what it costs to get there — a migration, a rebuild, and a $600/month starting price. Here is where SparkLayer takes a different route.

  • SparkLayer Benefits

    No replatform required.

    Zoey is a standalone B2B platform. Moving to Zoey means leaving your existing store, migrating your catalogues, rebuilding your buyer experience, and retraining your team. SparkLayer layers directly onto the store you already run on Shopify, BigCommerce, Wix, or WooCommerce. Your existing products, checkout, and retail setup remain untouched, and most brands are live within a day.

  • SparkLayer Benefits

    A free plan with no subscription required.

    Zoey starts at $600/month on its Starter plan with no free platform plan and no self-serve trial. A DIY setup route is available at no extra cost but still requires the $600/month subscription, with no support or guided onboarding. SparkLayer has a free Basic plan with no monthly fee, no time limit, and no credit card required — and paid plans from $49/month with a 14-day free trial. Free onboarding is included on every plan.

  • SparkLayer Benefits

    Enterprise B2B features without enterprise complexity.

    SparkLayer is built for wholesale operations of real complexity. The 3,500+ brands running SparkLayer include distributors, manufacturers, and multi-channel brands managing sales teams, negotiated pricing, and ERP-connected fulfilment at scale. That includes a Sales Agent Portal, a Quoting Engine for end-to-end RFQ workflows, an AI Intelligent Cart, and a dedicated Discount Engine — built in, not bolted on.

  • SparkLayer Benefits

    Works on any platform.

    Zoey is a standalone platform — to use it, you leave your existing store entirely. SparkLayer works on Shopify, BigCommerce, Wix, and WooCommerce, and SparkLayer Ignite extends the same B2B experience to any website or custom platform. See the 3,500+ brands already running wholesale on their existing stores.

Choosing between Zoey and SparkLayer comes down to this: replatform your business onto a standalone system, or layer a complete B2B platform onto the store you already run.

Book a Demo

Zoey versus SparkLayer for wholesale brands.

Trusted by 3,500+ brands worldwide, SparkLayer delivers advanced wholesale functionality in one unified platform — without the migration.

Scroll right to see more details
Features What to consider for your B2B store Zoey Zoey SparkLayer SparkLayer

Free plan

 No free platform plan. DIY setup available, but the $600/month subscription is still required $0 Basic plan, no time limit, no credit card required

Starting price

 From $600/month plus setup fees from $2,500 From $49/month

Replatforming required

 Full migration required Layers onto your existing store

Sales Agent Portal

 Via mobile app and web admin Reps log into your actual storefront as any buyer account

Quoting Engine

 Via web admin End-to-end RFQ workflow from quote to order

AI-powered order capture

 Available AI Intelligent Cart builds carts from photos, emails, POs, PDFs, and spreadsheets

Native CRM

 Standalone CRM only — does not connect to your existing CRM Integrates with your existing CRM

Mobile sales app

 Dedicated native app with offline support Mobile-optimised portal, no native app

ERP integration

 Native connectors for NetSuite, QuickBooks, ShipStation Native connectors for Brightpearl, Cin7, Linnworks, Unleashed, and Xero

Platform support

 Standalone platform only Shopify, BigCommerce, Wix, WooCommerce, and beyond

Free trial

 Not available 14-day free trial on all paid plans

Time to live

 Setup plans from $2,500, no timeline guarantee Most brands live within a day

You keep the store you already run, and simply layer on the complete B2B experience your wholesale operation needs with SparkLayer.

Start Free Trial → Book a Demo

Customer success stories.

Discover brands using the SparkLayer B2B eCommerce platform.

"SparkLayer couldn’t have been easier to setup. B2B ordering has been on our roadmap for years, but we’ve never been able to justify the budget or time required. SparkLayer allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
Teapigs

Reece Downey,

Head of eCommerce
Read their story
"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."
Living Proof

Sarah Sorrentino

Sales Operations
Read their story
"When I came across Spark Layer I genuinely thought it was too good to be true, because it solved 99% of these pain points via an app utilising our existing D2C website assets. Even when the team were helping us to complete installation it felt like there had to be a catch... but it never came. I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."
Two Dudes

Tomas Tappin

Co-Founder
Read their story
"The Sparklayer platform provides a turnkey Shopify solution granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. Using a cloned version of our Shopify theme, the Sparklayer team layered their wholesale-specific code into the purchasing interface, cart, and checkout of our Shopify theme, allowing Fresh Clean Tees to launch wholesale.freshcleantees.com with no additional development work. Sparklayer provided 10-star support throughout the entire process."
Dan Silverman, Senior eCommerce Product Manager, Fresh Clean Tees

Dan Silverman

Senior eCommerce Product Manager
Read their story
"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a MUCH improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality. I highly recommend this app!"

Ed Smith

IT Director
Read their story
See more customer stories

When Zoey might be the right fit

If you are replatforming anyway and want a single standalone system that replaces your storefront outright — or your reps depend on a dedicated native app with offline ordering at venues with no connectivity — Zoey is worth evaluating on its own terms. SparkLayer is the better fit when you want to keep the store you already run.

Frequently Asked Questions.

What is the best B2B eCommerce platform for wholesale brands?

SparkLayer is built for wholesale brands that want complete B2B capability on the store they already run. It includes rep ordering, quoting, AI order capture, and advanced pricing without a platform migration or a high monthly commitment.

Can I add B2B wholesale features without rebuilding my existing store?

Yes. SparkLayer layers directly onto your existing Shopify, BigCommerce, Wix, or WooCommerce store. Your products, checkout, and retail setup stay exactly as they are. There is no migration, no rebuild, and no developer project required to go live.

Does SparkLayer have a free plan?

Yes. SparkLayer's free Basic plan includes core B2B functionality with no monthly fee, no time limit, and no credit card required. Paid plans start from $49/month with a 14-day free trial included. Zoey starts at $600/month with no free platform plan.

What B2B features do wholesale brands need beyond basic ordering?

Growing wholesale businesses need tools like a Sales Agent Portal, Quoting Engine, AI-powered order capture, and flexible pricing. SparkLayer brings them together in one platform that layers onto your existing store.

How does SparkLayer connect to my existing ERP and accounting systems?

SparkLayer connects natively to Brightpearl, Cin7, Linnworks, Unleashed, Xero, and QuickBooks Online, keeping your pricing, inventory, and order data in sync automatically. See the full list of SparkLayer integrations.

How quickly can we go live with SparkLayer?

Most SparkLayer brands are live within a day. As Paleo Ridge noted, “We thought we would be able to go live in a week, but it was all done in a day.” SparkLayer layers onto your existing store with free onboarding on every plan, avoiding the costly migrations and lengthy setup often required by standalone B2B platforms.

Ready to layer B2B wholesale onto your existing store?

Whether you are evaluating Zoey or moving on from it, SparkLayer gives you a complete B2B wholesale platform without the replatforming cost, implementation timeline, or $600/month starting price.

Zoey vs SparkLayer

Why SparkLayer is the best Zoey alternative

Get enterprise B2B capability without leaving the platform your team already knows.

  • Free plan available with no time limit and no credit card required
  • Paid plans from $49/month with a 14-day free trial
  • Works on Shopify, BigCommerce, Wix, WooCommerce, and custom sites
  • Trusted by 3,500+ wholesale brands worldwide
  • Most brands live within a day, with free onboarding on every plan
Start Free Trial → Book a Demo
×